2. Introduction
Domino's Pizza is an
American restaurant chain and
international franchise pizza
delivery corporation.
Tom Monaghan and his brother James
purchase "DomiNick's," a pizza restaurant in
Ypsilanti, Michigan. Monaghan borrowed $500
to buy the restaurant.
3. 1967 The first Domino's Pizza franchise
restaurant opens in Ypsilanti, Michigan.
Jubilant Food Works Limited (the Company) is
a Jubilant Bhartia Group Company.
Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and
Jubilant Enpro Private Ltd, are the Promoters
of the Company.
4. The Mission statement of Domino's Pizza
Maintaining high standards of the international
chain of pizza delivery and provide the
experience of an excellent product with excellent
customer service.
Exceptional People serving the best pizza in
the world.
Sell more pizza.
Have more fun.
5. The Vision statement of Domino's
Pizza
• To be the best operator Domino's
Pizza system with the best talent.
• Number one in pizza.
• Number one in people.
6. Values statement of Domino's Pizza
• Treat people as you’d like to be treated.
• Produce the best for less.
• Measure, manage and share what’s
important.
• Think big and grow.
• Incentivize what you want to change.
• Set the bar high, train, and never stop
learning.
• Promote from within.
• We are not ordinary, we are exceptional.
7. slogan, USP, segment target
positioning, SWOT analysis
Tagline/ Slogan
• Khushiyo ki home delivery; Hungry Kya?
USP
• Home delivery in 30 minutes else free
STP
• Segment
• People willing to have a hygienic and delicious non
conventional meal at a restaurant
• Target Group
• Children and youth from middle and upper class
• Positioning
• Best pizza home delivery service
8. SWOT Analysis
Strength
Huge popular brand name and high brand
loyalty
High number of products
Hygienic food and quick service
Leader in online & mobile ordering.
Strong brand equity supported by heavy
advertising & marketing campaigns.
Global franchise operations - more than 3,500
in over 50 countries
Efficient and effective supply chain management
enables it maintain its goodwill and promises
9. Weakness
High fat and high calorie food not good for
health conscious people
Franchise management.
High staff turnover due to lack of training and
development
10. Opportunity
Improve efficiency and home delivery service
Introduction of new flavor additives and pizza toppings
that are region specific can be a good stride for
Domino’s.
The distribution network should be further
strengthened so as to ensure market penetration in the
existing markets at maximum optimum levels.
Growing presence in emerging markets, particularly in
India, China.
Threats
• Intensive competition from a fragmented number of
small competitors
• Changing consumer habits towards healthier food
choices.
12. Strategic store locations to facilitate
delivery service
Strategic store locations to facilitate delivery
service;
Production-oriented store designs;
Product and process innovations;
A focused menu;
Efficient order taking, production and
delivery;
Domino’s PULSE point-of-sale system; and
A comprehensive store audit program.
13. Dominos Pizza in GOA
Anjuna
Baga
Calangute
Dona Paula
Margao
Panjim
Reliance Atria Building, Pajifond Margoa,
Goa
