Get a quick overview of Chief's Certified Partner Program, which offers training on the company's AV solutions while offering valuable InfoComm CTS credits.

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WELCOME!
Chief Certified Partner Program
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Program Overview
Why Introduce an Online
Certified Partner
Program?
You asked. We listened.
 Annual Customer Satisfaction
Survey
 One-on-one Interviews with 80+
Dealers
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Program Overview
This is what we heard…
“I need ways to differentiate my business from
the competition.”
“Provide me with complete solution product
knowledge & installation techniques.”
“My time is limited. I need training that is fast &
simple yet meaningful to my business.”
“Training needs to be on-line or on-site, not
during the busiest time of day.”
“You have so many products. Which ones do I
choose to impact my bottom-line?”
“I want a partner that gives me access to
information my competition doesn’t
have!” 3

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Program Overview
This is what we did…
Created a Certified Partner Program
with 4 Key Goals:
 Help Dealers Differentiate from
Competitors
 Improve Dealer Business Results
 Give Dealers Priority Access &
Treatment
 Keep it Simple!
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Program Overview
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Two New Modules to Launch Q4: Elite Home Theater (Almo E4) & Automated
Classroom; 2011 more interactive modules planned!

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Program Overview
1. Differentiate from
Competitors
 Write specifications to require certified
partners
 Learn new solutions and techniques
to take share
 Be recognized as a certified partner
 Promote certification with marketing
support from Chief
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Program Overview
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2. Improve Dealer Business
Results
 Training designed to ensure sales &
install staff pick the right solutions –
fast!
 Market segment focused training
allows you to expand your business in
less familiar markets
 Be at the top of Chief’s preferred list
for customer referrals

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Program Overview
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3. Priority Access &
Treatment
 Sneak Peak Product Previews
 Exclusive Online & Promotional
Opportunities
 Direct Connect to Customer Service &
Tech Experts
 Online Dealer Community
 More on-site training opportunities

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Program Overview
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4. Keep it Simple!
 Complete program online!
 Approximately 4.5 hours for a
complete certification track
 Each module takes 30 minutes
or less to complete
 No repeated material
 Quick quizzes throughout – pay
attention!
 Build solutions in MountBuilder
 New tracks continually added!

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Program Navigation
Navigating the Program
1. Registration
2. Certification / Company Overview
3. Product & Tools Modules
4. Select your track
 Product
 Install
 You can also complete both
5. Select application modules
6. Complete certification
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Program Navigation
Navigating the Program
1. Registration
2. Certification / Company Overview
3. Product & Tools Modules
4. Select your track
 Product
 Install
 You can also complete both
5. Select application modules
6. Complete certification
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Program Navigation
Navigating the Program
1. Registration
2. Certification / Company Overview
3. Product & Tools Modules
4. Select your track
 Product
 Install
 You can also complete both
5. Select application modules
6. Complete certification
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Select 1 or both:

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Program Navigation
Navigating the Program
1. Registration
2. Certification / Company Overview
3. Product & Tools Modules
4. Select your track
 Product
 Install
 You can also complete both
5. Select application modules
6. Complete certification
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Select 1 or both:
Select 3:

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Program Content
What will I learn in the Product Track?
 Features & benefits of Chief products – how to
sell the value difference
 Sales & specifying techniques
 How to build many different application
solutions in MountBuilder™
 Products and solutions to recommend in key
market segments (Digital Signage, Corporate,
etc.)
Who should take this track?
 Owners, Buyers, Sales, Project Managers,
Estimators, Consultants, Designers, Architects
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Program Navigation
Navigating the Program
1. Registration
2. Certification / Company Overview
3. Product & Tools Modules
4. Select your track
 Product
 Install
 You can also complete both
5. Select application modules
6. Complete certification
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Select 1 or both:
Select 3:

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Program Content
What will I learn in the Install
Track?
 Key features and technical nuances of
Chief products
 Installation techniques & tricks to speed
installs
 Technical requirements to build solutions
in MountBuilder specific to the needs for
each application solution
 Techniques for safer installations
Who should take this track?*
 Installers, Project Engineers
*Your firm must do installations to take this track.
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Program Content
What can I expect to learn in each of
the market segment modules?
 “The Why” - Key reasons the solution fits the
application
 “The What” - Focused solutions for the
specified market segments
 “The Who” - Flat Panel & Projector Mount
applications with complete accessory options
 “The How” - How to build a solution from
substrate selection through install & accessory
additions!
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Program Content
What types of applications can I expect to
build?
 Corporate (boardrooms, conference rooms, training
rooms, auditoriums)
 Residential (home theaters, other rooms in the home)
 Education (classrooms, auditoriums, gymnasiums,
computer labs, lounges, lobbies)
 Digital Signage (malls, retail spaces, restaurants,
airports)
 Hospitality (in-room suites, lobbies, business centers,
meeting rooms, bars, restaurants)
 House of Worship (sanctuaries, meeting rooms,
entries, fellowship halls)
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Program Reward Summary
The more you train the more you gain!
* You can take both product & install tracks to learn more in less time…and
get more rewards.
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Program Selection
Pick your Program!
 Product Track (4.5 hrs)
 Install Track (5 hrs)
 Both (7 hrs)
Monitor Your Progress
 Start & stop as your schedule
permits
 Refer to your module tracker to
find your starting spot
That’s all there is to it! Go to:
www.chiefmfg.com/certification
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