Ratish Web 2.0

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BG Mahesh

Ratish's presentation about Web 2.0 in India

Business Technologie

Are Indian Marketers leveraging Web 2.0 well?

Each question (total 5 questions) has a “score” for your “RQ”

Know your RQ! Ex: “You are the blue-eyed child”.

Promoting the App via Social Media Beacon ads

What are Beacon social ads? ,[object Object],[object Object],[object Object],[object Object],[object Object],Note the Social Action above the HDFC SLI ad. Says “XYZ is a FAN of PRODUCT ABC” after XYZ used the Facebook App. SCIENTIFIC , WOM VIRALS USING WEB 2.0!

Advantages for HDFC SLI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Daily click volumes jump 300% Daily click volume in Facebook before Beacon AFTER Beacon

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The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.

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On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years. This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns. The new search algorithm is in response to two key insights made by Google: 1. More people are searching using whole phrases, rather than two or three words. 2. More people are searching on their mobile devices. By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.

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Ratish Web 2.0

1. Are Indian Marketers leveraging Web 2.0 well?

2. Offline Ad

3. Facebook App

4. Each question (total 5 questions) has a “score” for your “RQ”

5. Submit your entry!

6. Know your RQ! Ex: “You are the blue-eyed child”.

7. One click viral invites!

8. Promoting the App via Social Media Beacon ads

10.

11. Daily click volumes jump 300% Daily click volume in Facebook before Beacon AFTER Beacon

12. Leveraging Widgets For Bookmyshow

13. The Difference Is Measure & Reporting Social & In-banner Syndication

14. Google Gadget Application Rajshri Gadget distributed via UGC, Social Media & Paid Placements

15. Colgate Game as a viral application in Facebook

16. ICICI Credit Card On Facebook

Ratish Web 2.0

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