7. SCOPE
Business Activities Outlets Issues
Marketing LinkedIn Compliance
Reporting Facebook, My Space Control
Researching YouTube Efficacy
Transacting Twitter, Blogger IT Needs
Recruiting Yammer, Linked FA Time Commitment
Monitoring Ning, Groupsite Reputation Mgt.
20. Building Your Online Reputation
• PR Web / PR Podcast – www.PRweb.com
• 24-7 Press Release – www.24-7PressRelease.com
• Google Local Business Center – www.google.com/local
• LinkedIn – www.linkedin.com
• Blog and Micro-Blog – www.blogspot.com tied to www.twitter.com
• BlogTalk Radio – www.blogtalkradio.com
• iTunes and YouTube - www.itunes.com and www.youtube.com
• BoulevardR – www.boulevardr.com/referral/impactcomm
• Financial Advice Network – www.financialadvicenetwork.com
• Traditional websites:
– Your own + affiliated companies and associations
– News outlets (radio, television, print)
21. Managing Your Online Reputation
• Google News Alerts – www.google.com/alerts
• Social Mention Alerts – www.socialmention.com
• Cyber Alerts / Media Clips – www.cyberalerts.com
52. 165,861 hits
on iTunes
fast, fun & Insight into the business practices of the industry’s elite financial
informative advisors and provides actionable practice management tips and
advice to help advisors run a more efficient, profitable and
satisfying practice.
54. Helpful Links
• Article: Financial Planning magazine (Dec 2009) – Socially Adept, by Chris Hall:
http://www.financial-planning.com
• Article: Morningstar Advisor (Nov 2007) - Using Web 2.0 to Build Trust with Clients, by Marie
Swift: http://advisor.morningstar.com/articles/article.asp?docId=13597
• Article: Research magazine (May 2009) - What Do Prospects Find When They Google You?, by
Jane Wollman Rusoff: http://www.researchmag.com/Issues/2009/May-1-2009/Pages/What-Do-
Prospects-Find-When-They-Google-You.aspx
• Article: Financial Advisor magazine (April 2008) - Keeping the Lines Open, by David Drucker:
http://www.financialadvisormagazine.com/component/content/article/1-
features/1957.html?Itemid=42
• Article: Sales & Marketing Blog (Nov 2009) - Expand Your Reach with Web 2.0 and Online Social
Networking, by Marie Swift: http://www.blog.sesameforums.co.uk/home/16-expand-your-reach-
with-web-20-and-social-networking-online
• Podcast: Enhance Your Marketing with T.M.I. - Live at the Nebraska FPA, with Chris Hall:
http://advisorpod.com/MSFPA
• Video: Web 2.0 Revolution: A Little Friendly Persuasion: http://marie-
swift.blogspot.com/2009/08/friendly-persuasion.html
• Video: 2-minute compliance speech by Nancy Johnson Jones at FPA Anaheim 2009:
http://fpatwitterlive.blogspot.com/2009/10/nancy-johnson-jones-strategic.html