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Y o u    a r e   i n v i t e d    t o   a t t e n d




   A Confluence of Risk,
Responsibility & Relationships
   for Senior Management in Home Care & Hospice




      February 13-15, 2011   n   Ritz-Carlton Laguna Niguel, CA




                                                                   SpaceS
                                                                   almoSt
                                                                  Sold out
A Confluence of
Risk, Responsibility
                                                              Why Attend
& Relationships
                                                  envision and plan for the Future

C    onfluence. It means coming
     together. And home care leaders
are coming together by:
                                                  the 2011 educational program is designed to help you explore
                                                  new ways to advance the delivery of care, prepare for upcoming
                                                  change, and strategize about how to remain successful.
  n	   Developing new models for
       assuming risk and responsibility           meet with Your peers
       for the care we are providing.
                                                  Home Care 100 is an elite gathering for 150 senior-level
  n	   Putting in place the new                   executives from all segments of home care – an extremely valuable
       relationships required to do so.           way to expand your personal network.

Coming together. It’s a good thing                                               Private Duty
for patients, and it’s not a moment too
                                                                                     HME/Respiratory/Infusion
soon for a teetering economy in need of
                                                                   Hospice
a serious injection of value. Home care
                                                                                                provider
and hospice needs to be that source of                                                          SegmentS at
value not just for the healthcare system                                                        Home care 100
                                                                      Home Health
but for the communities in which we
live and work.

What part will you and your                       experience a unique leadership event
organization play in the upcoming                 When you return to your organization, you’ll have:
era? How will our sector be central,               n	 Fresh perspectives on your most important priorities


not peripheral? Who is positioned                  n	 Practical ideas to implement in your organization


to navigate the confluence of risk,                n	 new peer relationships


responsibility and relationships?                  n	 a renewed vigor as you approach your work


This is what we will tackle with the
2011 program.
                                                  Who can attend
Come together with your peers                     attendance is by invitation and limited to Ceos, Presidents,
at Home Care 100 and meet this                    CFos, Coos, SvPs and selected vPs from home care and hospice
confluence head on!                               organizations with a minimum of $30M in revenue. Please see
                                                  page 4 for attendance requirements.
Sincerely,




Tim Bateman                 Kathy Dodd
EVP & Conference Director   Founder & CEO
Lincoln Healthcare Events   The Corridor Group




Bob Fazzi                   Bill Simione, Jr.
President                   Managing Principal
Fazzi Associates            Simione Consultants
                                                                               (203) 644-1712   >   homecare100.com   2
2011 Program Highlights
Home Care 100 combines a cutting edge educational program
with an inspiring setting and some unique extra features.




executive mBa program                                            Special Features
all Hands on deck: 8 essential lessons for Building              Spouses
a culture of ownership                                           our enhanced spouse program features a “top chef ”
no one ever changes the oil in a rental car. Why invest          cooking experience, Zumba, Yoga, a book club and
in something that you don’t own? this eye-opening                more. Spouses are also invited to the receptions and
session will provide a roadmap of action steps that you          dinners. We hope your spouse joins us!
can take to build a culture of ownership, caring, pride,         See Page 15 for the Complete Spouse Program
loyalty, and partnership among the people you lead.
The Executive MBA Program is complimentary and open to all
executives. See page 5 for more details.                         profile Book
                                                                                the Profile Book is a one-of-a-kind
                                                                                resource to help you connect and
opening Keynote
                                                                                reconnect with your peers. it features
do the right thing: How dedicated employees create
                                                                                detailed personal and company profiles
loyal customers & large profits
                                                                                of attendees and is distributed one week
as Ceo of Southwest airlines during September 11,
                                                                                before the conference.
Jim Parker continued the airline’s strong customer-
focused culture and record profitability during an
extremely difficult time. He will share how an
                                                                 ritz-carlton laguna niguel
employee-first culture, mutual respect and a common
                                                                 this aaa Five diamond resort was recently renovated
mission contributed to Southwest’s remarkable success
                                                                 and combines the best of the ritz tradition with what
and how you can apply those lessons to home care.
                                                                 Southern California has to offer. the oceanfront
                                                                 location on top of a 150-foot bluff makes its setting
                                                                 both dramatic and relaxing.
general Session
From Washington to Wall Street: a top down view
Healthcare policy and economic experts will offer
a macro-view of reform, focusing on where home
care fits within - and beyond - the healthcare reform
initiatives, as well as the Wall Street implications that
may result.

                                                             “   Education sessions and networking
                                                                 opportunities were excellent
Keynote panel                                                    as always! I look forward to this
a confluence of risk, responsibility and
relationships
                                                                 conference each year because
this panel will discuss trends, potential changes, and           of the resources I leave with.”
challenges posed by reform and focus on the role that            Barbara Knott, VP Home Care Services,
home care and hospice play in solving those challenges.          Bon Secours Health System




                                                                                    (203) 644-1712    >   homecare100.com   3
Sign Up Information                                                                                                                           Home care
                                                                                                                                             100 iS almoSt
                                                                                                                                               Sold out!
                                                                                                                                        Attendance is limited to
                                                                                                                                       100 provider organizations
                                                                                                                                          and/or 150 provider
visit www.homecare100.com to register.                                                                                                        executives.



                           conference Fees

                                                                          BY decemBer 17                                          regular

                           Provider Attendee	                                       $1,800	                                           $2,100

                           Advisory Board	                                           $800	                                             $950

                           Partner Attendee	                            Included	w/	Partnership	Fee	                      Included	w/	Partnership	Fee

                           Provider Speaker	                                    Complimentary	                                   Complimentary

                           Private Equity Firm	                                     $2,500	                                           $2,500

                           Spouse*	                                                  $400	                                             $450
                              The attendee fee covers all education sessions, all conference materials, five meals, three receptions, coffee breaks
                              and recreation (everything except lodging and incidental personal expenses).
                             *Providers: All attending spouses must pay the full spouse fee if they participate in any social or recreational events.
                              Partners: Spouse fee is included with partnership.
                              Please note: Home Care 100 is exclusively for registered executives and spouses. Other relatives or friends are
                              not permitted to participate in any Home Care 100 sessions or functions.


Who’s invited                                                                                      airports
attendance is by invitation and limited to senior                                                  the airports that service ritz-Carlton Laguna niguel are:
management from companies with a minimum of $30M in                                                n	 John Wayne/orange County: 25 minute drive, 23 miles


revenue attributable to home care and hospice. the number                                          n	 Long Beach: 45 minute drive, 44 miles


of executives per company permitted to attend is determined                                        n	 Los angeles international: 60 minute drive, 63 miles


by the revenue of the provider organization as shown:                                              n	 San diego Lindbergh Field: 75 minute drive, 67 miles



                                                                maximum # oF
 Size oF provider      management level invited
                                                                attendeeS/co.
                                                                                                   private car Service
 	     Revenue	     CEO/Pres.	 CFO/COO	 SVPs	      Selected
 	         	            	          	      	          VPs                                           Home Care 100 will provide complimentary car service
       $30-50 ML                                                        1                          to and from John Wayne/Orange County Airport
      $50-100 ML                                                        2
                                                                                                   only. We will group attendees arriving within 20 minutes
     $100-200 ML                                                        3
     $200-400 ML                                                        4                          of each other.
       $400 ML+                                                         5
                                                                                                   cancellation policy
                                                                                                   anyone canceling before January 11, 2011 can either
reserve Your Hotel room
                                                                                                   carry over their registration to the next year or receive a
You are responsible for booking your own hotel room.
                                                                                                   full refund. Cancellations after January 11, 2011 will be
Simply call the ritz-Carlton Laguna niguel at
                                                                                                   carried over to 2012 less a 20% cancellation fee. Carry over
(800) 241-3333 and mention Home Care 100 by
                                                                                                   registrations can only be applied to the 2012 conference.
January 18, 2011 to ensure availability. room rate is $320.
                                                                                                   Questions
conference attire
                                                                                                   Contact Kristen Herpel at (203) 644-1712 or
Business casual throughout, except for the evening of
                                                                                                   kherpel@lincolnhc.com.
Monday, February 14, when we request jackets for men and
equivalent attire for women.
                                                                                                   ritz-carlton laguna niguel
                                                                                                   1 ritz-Carlton drive, dana Point, Ca 92629
                                                                                                   Main Phone: (949) 240-2000

                                                                                                                                  (203) 644-1712        >   homecare100.com   4
Executive MBA Program
This complimentary workshop is open to all provider and
supplier partner attendees.



SundaY, FeBruarY 13
2:30 – 4:45 p.m.



                           all HandS on decK:
        8 eSSential leSSonS For Building a culture oF oWnerSHip

no one ever changes the oil in a rental car. Why invest in               You’ll walk away from this insightful program with:
something that you don’t own? What about your staff or                   n   Practical and proven strategies for earning employee
those you lead? do they own their work, or are they just
                                                                             buy-in and commitment to the values, vision, and
renting space on the organizational chart? the truth is,
                                                                             purpose of your organization.
you can’t hold people accountable for the things that really
matter – caring, pride, loyalty, and passion.                            n   the real-world wisdom of some of the most successful
                                                                             business leaders of the twentieth century, including Walt
in this eye-opening session, Joe tye will use his recently                   disney, ray Kroc, Mary Kay ash, Bill Hewlett, and
released book, All Hands on Deck, to provide a roadmap                       dave Packard.
of action steps that you can take to build a culture of                  n   Copies of two of Joe’s books: All Hands on Deck and
ownership and develop a spirit of partnership among the
                                                                             The Healing Tree
people you lead.




about Joe tye

                  Joe tye is a best-selling author and Ceo of values Coach, a training and consulting firm focused on value-
                  based leadership and cultural transformation. He has worked with organizations across north america to help
                  them cultivate a more positive and productive workplace environment.
                  Before founding values Coach, Joe tye was a senior healthcare executive. as Coo of a 750-bed hospital, he
                  helped guide multiple initiatives that substantially increased volume, revenue, morale, and laid the foundation
                  for record-breaking operating and financial performance in subsequent years.
today, Joe’s purpose is to help people re-spark the spirit of mission in their work and the spirit of adventure in their lives, and to
help organizations tap into the invisible spirits of their people.




                                                                                              (203) 644-1712   >   homecare100.com       5
Conference Agenda
        check-in                                    lincoln executive Bookshop                    Spouse program
        Please plan to check-in with us at          our onsite bookstore offers an                See page 15 for complete
        our Welcome desk during one of              eclectic mix of titles selected with          Spouse Program details.
        the times below.                            healthcare Ceos in mind.
        Saturday: 12:00 – 8:00 pm                   monday: 7:00 am – 2:00 pm
        Sunday: 7:00 am – 4:30 pm                   tuesday: 7:00 am – 12:30 pm
        Partner:




         SaturdaY, FeBruarY 12                                          11:30 am – 2:00 pm
                                                                        BBQ lunch
5:00 – 6:30 pm
                                                                        all are welcome for tasty BBQ fare.
early arrivals’ reception
                                                                        Partner:
touch base with fellow attendees before heading out
to dinner.
Partner:                                                                2:30 – 4:45 pm
                                                                        executive mBa program
                                                                        all Hands on deck: 8 essential Lessons for Building a
                                                                        Culture of ownership
            SundaY, FeBruarY 13                                         (See Page 5 for the MBA Program Description)
7:30 am – 1:00 pm
recreation                                                              5:00 – 5:30 pm
(See Page 14 for Recreation Details)                                    executive newcomer’s reception
                                                                        Home Care 100 and its board members would like
                                                                        to invite all first-time executives and their spouses to
    7:30 am – 1:00 pm         golf tournament                           this casual cocktail reception. First-time providers and
                   Partner:                                             partners are welcome.
                                                                        Partner:


   8:30 am – 12:00 pm         outrigger canoeing
                                                                        5:30 – 7:30 pm
                                                                        opening reception
                                                                        Kick off Home Care 100 with a savory sampling of hors
   9:00 am – 12:00 pm         newport Walk & Hike
                                                                        d’ oeuvres on the ritz-Carlton dana lawn overlooking
                   Partner:
                                                                        the Pacific. (dinner is on your own this evening).
                                                                        Partner:

   9:00 am – 12:30 pm         electric Boat
                              Scavenger Hunt




   9:15 am – 12:00 pm         mission San Juan
                              capistrano tour


                                                                                           (203) 644-1712   >   homecare100.com    6
                                                                                                                                   6
Conference Agenda continued
            mondaY, FeBruarY 14                                 9:00 – 9:30 am
                                                                Break
7:00 – 8:00 am
                                                                Partner:
Breakfast
Partner:
                                                                9:30 – 10:30 am
                                                                concurrent Sessions

8:00 – 9:00 am                                                  From patient care to managed care:
opening Keynote                                                 making the leap
do the right thing: How dedicated employees                     the “personalized medicine” approach is paving the way
create loyal customers & large profits                          for a new era of individualized care in a more patient-
as Ceo of Southwest airlines during September 11, Jim           focused health system that emphasizes prevention,
Parker continued the airline’s strong customer-focused          positive outcomes, and better coordination of care. this
culture and record profitability during an extremely            may happen in a population or for an episode, but there is
difficult time – especially for the airline industry.           no question that it will happen. experts will discuss this
                                                                next phase of home care in the u.S., with a focus on the
Jim Parker strongly believes that the culture of an
                                                                different business models involved, and will offer insight
organization can be a great benefit in good economic
                                                                into the disciplines needed to be successful in this arena.
times but is absolutely essential in bad economic times.
He stresses the “round earth” principle, which means
developing a strong respect for your employees so that
they will do the same for your customers on their own
initiative. When times are tough, that respect and
appreciation transcend a purchasing consumer’s decision
to save money.
Jim will share his experiences and how an employee-
first culture, mutual respect and a common mission
contributed to Southwest’s remarkable success and how
you can apply those lessons to home care.                       Panelists (from l to r; top to bottom):
                                                                Heather rooney (Moderator), President, Heather L. Rooney
            About Jim Parker: during Jim’s tenure as            Strategy & Marketing
            Ceo, Southwest was named one of the three           Sabine Brent, Regional Director, Sales & Business Development,
            most admired companies in america by                Sentara Home Care Services
                                                                Sue caputo, President, Home & Continuing Care, Metropolitan
            Fortune magazine; and airline of the Year by
                                                                Jewish Health System
            Air Transport World magazine. Jim was also          linda Huffer, COO & VP Operations, American Nursing Care
named Co-Ceo of the Year in 2001 by Morningstar.                Barbara mccann, VP & Chief Clinical Officer, Interim Healthcare
com, and was named to institutional investor’s list             Kristy Wright, CEO, VNA of Greater PA
of Best Ceo’s in america in 2004. Jim’s proudest
accomplishment, however, comes from the fact that
Southwest airlines was able to protect the jobs of all of its
employees, with no furloughs or pay cuts in the aftermath
of September 11, while also remaining profitable every
quarter and year during his tenure.
             Jim presently serves on the Board of
             directors of the successful texas roadhouse
             restaurant company, and serves on the
             advisory Council for the Mit Sloan
             Business School Leadership Center. He is
also the author of Do the Right Thing – How Dedicated
Employees Produce Loyal Customers and Large Profits.
                                                                                      (203) 644-1712      >   homecare100.com     7
Conference Agenda Monday continued

emerging trends and entrepreneurial                           consolidation, diversification and integration:
opportunities in Home care                                    the m&a Scene in Home and Hospice care
this session will present the findings of a virtual           Home care was the number one growing industry
think tank conducted in the months leading up to the          from 2004 to 2009, averaging yearly increases of
2011 conference. Panelists will review the output of          more than seven percent. With the uncertainty of the
the 2010 Home Care 100 “Big ideas” think tank and             healthcare reform bill now behind us, more companies
comment on the relevance and impact of the ideas a            are entering the market in search of acquisitions to
year later in the shadow of reform.                           either make up for lost revenue and/or to capture
                                                              greater market share. experts will provide insight
                                                              into the availability of debt capital, creative financing
                                                              techniques, and the M&a scene - with a focus on the
                                                              trend of home health investing in hospice.




Participants (from l to r; top to bottom):
lisi coleman, CEO, Homesight & LiveAbility
erin denholm, CEO, Centura Health
Bob Fazzi, President & Managing Partner, Fazzi Associates
michael Fleming, CMO, Amedisys Home Health
Kathleen griffin, National Director, Post Acute & Senior      Panelists (from l to r):
Services, Health Dimensions Group                             les levinson (Moderator), Partner, Edwards, Angell, Palmer
penny milanovich, President, UPMC/Jefferson Regional          & Dodge LLP
Home Health                                                   Simon Bachleda, Principal, Eos Partners
Keith myers, CEO, LHC Group                                   mike gervais, CEO, Gemino Healthcare Finance
Jeannee parker-martin, President & Co-Owner,                  Justin Hand, Managing Director, Provident Healthcare Partners
The Corridor Group                                            lew little, CEO, Harden Healthcare
lou ann robinson, Director of Home Health Clinical Content,   Wesley Smith, Managing Director, CIT Healthcare
Silverchair Learning Systems                                  michael Wiederhorn, Executive Director, Oppenheimer & Co.
amanda twiss, CEO, OCS HomeCare
ron marshall, VP, Sutter Health (Photo Unavailable)

                                                              10:30 – 11:00 am
                                                              Break
                                                              Partner:




“    As always, a first class conference! The discussions offered unique
     perspectives from some of the leading minds in our industry. This conference
     is a must for those who want to be the leaders in the home care industry.”
     James Newbrough, President, Cambridge Home Health Care




                                                                                 (203) 644-1712   >   homecare100.com     8
Conference Agenda Monday continued

11:00 am – 12:00 pm                                              capturing the care management Slice of the
concurrent Sessions                                              Healthcare reform pie
                                                                 Chronic care management represents the most costly
Hospital Focus group: What Hospitals are                         segment of the healthcare system, and the segment
looking for in Home care providers                               is also considerably fragmented. as reform plays out,
in a fast-paced Q&a format, hospital executives and              there will be an increasing focus on addressing chronic
physicians will give their feedback on how home health           care as well as hospital readmissions to reduce the
agencies can become preferred post-acute partners to             nation’s healthcare costs. Home care brings a number
hospitals. What is the overall hospital perspective on           of competencies to chronic care management, but how
home health agencies? What is on their wish list for             can agencies put themselves in the driver’s seat? How
successful partners? What are the biggest mistakes home          well prepared is your organization to provide chronic
health operators make with hospital discharges? What             care management? this panel will address the strategic
drGs are best suited for home health to capture? Will            importance and positioning of this opportunity for both
the growing emphasis on hospital readmissions change             the sector and individual agencies.
the way hospitals do business with home health? What
home health clinical and measurement capabilities are
on hospitals’ future wish-lists?


                                                                 Presenters (from l to r):
                                                                 Kathy dodd (Moderator), Founder & CEO, The Corridor Group
                                                                 Bill Borne, CEO, Amedisys Home Health
                                                                 Additional Presenter To Be Announced


                                                                 the pursuit of therapy excellence
                                                                 the single most financially impactful and politically
                                                                 charged issue in all of home care is the utilization,
Panelists (from l to r; top to bottom):                          documentation and reimbursement of therapy services.
margherita labson (Moderator), Executive Director, Home          the growth in both the complexity of cases and
Care Program, The Joint Commission
reggie allen, MBA, RN, System Director of Quality and Clinical
                                                                 the documentable need for therapy visits requires
Operations, Christus Health                                      responsible agencies to provide similarly complex
Judy amiano, VP Senior Services, Riverside Senior Living         therapy offerings. From a leadership perspective, critical
laurie Brown, VP, Chief Nursing Officer, Franciscan Health       questions need to be answered:
System                                                           n What are the key PPS changes and what is the real
catherine giegerich, VP Operations, The Methodist Hospital
Steven landers, Director, Center for Home Care & Community         impact to agency operations?
Rehabilitation, Cleveland Clinic                                 n Given the impact, what strategies are agencies

david tam, Chief Administrative Officer, Palomar Pomerado          implementing to ensure success for their therapy
Hospital
                                                                   service programs?




                                                                 Panelists (from l to r):
                                                                 tim ashe (Moderator), Partner, Director of Operational
                                                                 Consulting, Fazzi Associates
                                                                 Additional Presenters To Be Announced




                                                                                      (203) 644-1712   >   homecare100.com    9
Conference Agenda Monday continued

12:00 – 12:45 pm                                             2:30 pm – 5:00 pm
lunch                                                        recreation
Partner:                                                     (See Page 14 for Recreation Details)
                                                                Wine tasting
                                                                Partner:
12:45 – 1:45 pm
general Session                                                 paddle Boarding
From Washington to Wall Street:
a top-down view                                                 dolphin expedition
Healthcare policy and economic experts will provide             Partner:
our attendees with a macro view of reform, focusing
on where home care fits within and beyond the
healthcare reform initiatives, as well as the Wall Street
and economic implications that may result.
                                                                “top chef” cooking experience
                                                                Partner:




                                                                coastal cycling




Panelists (from l to r; top to bottom):                      6:00 – 10:00 pm
Bill Simione, Jr. (Moderator), Managing Principal, Simione   a taste of california
Consultants
lloyd dean, President & CEO, Catholic Healthcare West        6:00 – 6:45 pm
Bill dombi, Director, National Association for Home Care &   reception
Hospice
                                                             Partner:
doug Korey, Managing Director & Partner, Contemporary
Healthcare Capital
Ken marlow, Partner, Waller Lansden Dortch Davis, LLP
Keith myers, CEO, LHC Group
John ransom, Head of Health Care Equity Research,            6:45 – 8:45 pm
Raymond James & Associates                                   dinner
                                                             Partner:



                                                             8:45 – 10:00 pm
                                                             after dinner dessert & Social




“   One of the best events in home
    care annually”.
    Brandon Ballew, VP Finance, Gentiva Health Services




                                                                               (203) 644-1712   >   homecare100.com   10
Conference Agenda continued

            tueSdaY, FeBruarY 15                           9:00 – 9:30 am
                                                           Break
7:00 – 8:00 am                                             Partner:
Breakfast
Partner:


                                                           9:30 – 10:30 am
                                                           concurrent Sessions
8:00 – 9:00 am
Keynote panel                                              accountable care organizations:
a confluence of risk, responsibility                       How Will they Work?
and relationships                                          accountable Care organizations (aCos) have been
this panel will discuss trends and potential changes in    anointed as the big solution, with care providers
the broader healthcare marketplace (payment reforms,       re-taking center stage, focusing on health improvement
aCos, and more) and identify clinical, economic, and       and providing the continuum of care to their patients.
political challenges posed by reform for the various       despite the excitement surrounding the concept of an
entities in the continuum of care. they will also focus    aCo, what remains unanswered is exactly how aCos
on the role that home care and hospice play in solving     are going to work and the steps accountable providers
those challenges. among the questions to be considered:    must take to ensure success.
n What is the appetite in the home care sector for
                                                           experts from some of the nation’s most prominent
  moving up the value chain, assuming more risk,           healthcare delivery systems actively developing
  and/or taking on a gatekeeper role?                      aCos will discuss the essential elements required
n What other entities are challenging home care in
                                                           in developing aCos. they will also provide an
  the role as a solution (long term care, rehab, medical   understanding of the various models associated with
  homes, nursing homes)?                                   this highly touted pilot program (virtual integrated
n What might these challengers mean to home care and
                                                           systems, real integrated systems, hospitals).
  what changes are necessary in delivery models,
  payment, and reporting?
n What is the emerging role of partnerships,


  particularly with hospitals, that will forge the
  clinical integration required for the upcoming era?
                                                           Panelists (from l to r):
                                                           Jeff petry (Moderator), VP Business Development, Premier, Inc.
                                                           tim Barfield, Jr., CDO, Amedisys Home Health
                                                           Brenda Bruns, Executive Medical Director, Health Plan
                                                           Division, Group Health Collaborative
                                                           Ken cohn, MD, MBA, FACS, Founder, HealthCollaboration.com
                                                           doug Hastings, Member of the Firm, EpsteinBeckerGreen




Panelists (from l to r; top to bottom):
amanda twiss (Moderator), CEO, OCS HomeCare
Kent Bottles, MD, Independent Writer & Lecturer
Brian cloch, CEO, Transitional Care Management
Jeff petry, VP Business Development, Premier, Inc.
John richter, Executive Principal, LarsonAllen LLP
anne tumlinson, SVP, Avalere Health




                                                                              (203) 644-1712   >   homecare100.com      11
Conference Agenda Tuesday continued

Home care and the post-acute care                                        11:00 am – 12:00 pm
continuum                                                                closing general Session
as healthcare reform moves toward bundling                               the role of Social media in Home care
payments, home care providers will no longer be                          and Hospice
receiving payment from Medicare, but rather directly                     Social media, social networks, and online
from hospitals and doctors. the question then                            communities are changing the way companies
becomes, how do home care providers become the                           communicate and engage with customers and
attractive prospect for hospitals and doctors to form                    prospects. Most business experts agree that companies
these relationships and promote the stability of the                     in every industry need to embrace social technologies
continuum. experts will discuss the issues related to                    or risk facing extinction - and home care is no
the Post acute Care Continuum, focusing on the six                       exception. regardless of where you are on the social
key things they must do today: bend the cost curve;                      technology curve, developing the right strategy,
understand and capitalize on strengths; better use                       deploying the best tools, creating appropriate policies,
technology; focus on patients not process; connect                       and building a stellar internal team of champions are
quality to value; and build new relationships.                           all keys to success on the social web. Learn how home
                                                                         care companies around the country are embracing
                                                                         social media and transforming their websites into
                                                                         connected social hubs.


Panelists (from l to r):
John richter (Moderator), Executive Principal, LarsonAllen LLP
Judy amiano, VP Senior Services, Riverside Senior Living
erin denholm, CEO, Centura Health
ed downs, CEO, South Hampton Community Hospital                          Presenter:
Jeff lemon, President, Spectrum Health Continuing Care                   Brian geyser, Founder, Carenetworks.com



10:30 – 11:00 am
Break
Partner:




      about lincoln Healthcare events: Lincoln Healthcare Events has been developing conferences for the past twelve years
      to provide exceptional leadership, networking and educational programs in the major segments of the healthcare industry.
      Today, our leadership conferences serve as industry benchmarks.

                                                                                            COMMUNITYHOSPITAL100
                                                                                               EXECUTIVE MANAGEMENT CONFERENCE




                                                                                          (203) 644-1712   >   homecare100.com      12
Schedule At A Glance
          SaturdaY             SundaY, FeBruarY 13                         mondaY, FeBruarY 14                         tueSdaY, FeBruarY 15

 7:00
 7:15
 7:30                                                                      Breakfast                                     Breakfast
 7:45                                                                    7:00 – 8:00 am                                7:00 – 8:00 am
                                                                                                                                              Spouse
 8:00                                                                                                                                      iyengar Yoga
 8:15                                                                                                                                      7:30 – 8:30 am
 8:30                          recreation                              opening Keynote                                Keynote panel
 8:45                         7:30 am – 1:00 pm                          8:00 – 9:00 am       Spouse Breakfast         8:00 – 9:00 am         Spouse
 9:00                                                                                           8:30 – 9:30 am
                                                                                                                                             Breakfast
 9:15                         Golf Tournament                                Break           Spouse Book club              Break           8:30 – 9:30 am
 9:30                                                                                           8:45 – 9:30 am
 9:45                                                                     concurrent                                    concurrent         Spouse Board
                             Outrigger Canoeing                                                                                              meeting
10:00                                                                      Sessions                                      Sessions          9:30 – 10:15 am
10:15
                            Newport Walk & Hike                          9:30 – 10:30 am                               9:30 – 10:30 am
10:30
10:45
                                Electric Boat                                Break                                         Break
11:00
11:15                          Scavenger Hunt                             concurrent                                    closing
11:30                                                                      Sessions            Spouse laguna         general Session
11:45                         Mission San Juan                         11:00 am – 12:00 pm       Beach tour          11:00 am – 12:00 pm
12:00                         Capistrano Tour                                                  9:50 am – 1:45 pm
12:15                                                                        lunch
12:30                                                       BBQ
                                                                        12:00 – 12:45 pm
12:45                                                      lunch
 1:00                                                     11:30 am –
 1:15                                                      2:00 pm     general Session
 1:30                                                                    12:45 – 1:45 pm
 1:45
 2:00
 2:15
 2:30
 2:45                                                Spouse
 3:00                                                                              recreation
                                                   zumba class
 3:15                                                                                2:30 – 5:00 pm
                                                    2:30 – 3:30 pm
 3:30                      executive mBa                                           Wine Tasting
 3:45                         program                                             Paddle Boarding
 4:00                       2:30 – 4:45 pm
                                                                                 Dolphin Expedition
 4:15
 4:30                                                                               “Top Chef”
 4:45   Spouse reception                                                          Coastal Cycling
 5:00     4:30 – 5:00 pm
 5:15                      executive newcomer’s reception
 5:30                                   5:00 – 5:30 pm
        early arrivals’
 5:45
         reception
 6:00
          5:00 – 6:30 pm
 6:15
 6:30
                                  opening reception
 6:45                                  5:30 – 7:30 pm
 7:00
 7:15
 7:30
 7:45
                                                                              a taste of california
 8:00                                                                              6:00 – 10:00 pm
 8:15                                                                        Reception, Dinner, After
 8:30                                                                        Dinner Dessert & Social
 8:45
 9:00
 9:15
 9:30
 9:45
10:00



        check-in                                          lincoln executive Bookshop                             Spouse program
        Please plan to check-in with us at                our onsite bookstore offers an                         See page 15 for complete
        our Welcome desk during one of                    eclectic mix of titles selected with                   Spouse Program details.
        the times below.                                  healthcare Ceos in mind.
        Saturday: 12:00 – 8:00 pm                         monday: 7:00 am – 2:00 pm
        Sunday: 7:00 am – 4:30 pm                         tuesday: 7:00 am – 12:30 pm



                                                                                                         (203) 644-1712      >   homecare100.com             13
Recreation
Our staff has personally researched each activity below
and there is something for everyone to enjoy. Space is
limited for some recreation, so register early. Additional
Spouse Program Activities are on the next page.

           SundaY, FeBruarY 13                                        mondaY, FeBruarY 14

golf tournament at monarch Beach golf links                  Wine tasting
7:30 am – 1:00 pm                                            2:30 – 5:00 pm
Few golf experiences can match the beauty and variety        Sample wine from the California Burgundy region,
of one of the few oceanfront golf courses in California.     and see for yourself why it’s ranked as some of the finest
designed by master architect robert trent Jones, Jr.,        in the world!
the tight fairways and small greens make the course an
enjoyable challenge for all levels of play.                  paddle Boarding
                                                             2:30 – 5:00 pm
outrigger canoeing                                           Paddle boarding is a relaxing yet invigorating way to
8:30 am – 12:00 pm                                           explore the coastline - and get a great core workout.
Join ten other attendees on a canoe to paddle through        instructors teach you five different paddling techniques
newport Harbor - past exquisite waterfront homes and         and you’ll see a variety of underwater plants and sea life.
celebrity getaways, a nature estuary and beautiful private
yachts. this Hawaiian sport is the epitome of teamwork.      dolphin expedition
                                                             2:30 – 5:00 pm
newport Walk & Hike                                          Get an up close and personal look at the ocean’s most
9:00 am – 12:00 pm                                           beautiful and playful creatures. Your catamaran features a
explore the newport Coast on your choice of trail: coastal   trampoline, an underwater glass pod and a state-of-the-art
walk (all levels) or mountain hike (advanced). Walkers       hydrophone. dolphins are usually spotted within minutes
explore the bluffs, woodlands and tide pools. Hikers head    of leaving the harbor and you see first-hand the grace of
up into the back country of Crystal Cove State Park and      these athletic mammals as they try to outrace your boat!
the San Joaquin Hills.
                                                             “top chef” cooking experience
electric Boat Scavenger Hunt                                 2:30 – 5:00 pm
9:00 am – 12:30 pm                                           in this “top chef” challenge, teams learn how to make the
Hit newport Harbor for a unique nautical scavenger           ultimate surfer snack - fish tacos - and compete for the best
hunt. using an electric cruising boat (think floating golf   tasting salsa. a culinary experience to remember!
cart) to navigate the harbor, your team deciphers riddles
that showcase the region. a captain steers you around,       coastal cycling
helping you complete your tasks and win a prize!             2:30 – 5:00 pm
                                                             this bike ride takes you along the bluffs, past magnificent
mission San Juan capistrano tour                             beachfront homes, to the Monarch Beach golf course
9:15 am – 12:00 pm                                           and through an arroyo from Salt Creek regional Park
the most beautiful and best known of the California          to Chapparosa Park. You then cruise back downhill – or
Missions, old Mission San Juan Capistrano is an              riders looking for a challenge ride to dana Point Harbor
enchanting landmark of California’s multicultural            and then back up to the resort.
history. a tour guide takes you through pristine gardens,
soldier barracks, Moorish fountains and archeological
monuments. a great activity for history buffs!


                                                                                (203) 644-1712   >   homecare100.com       14
Dear Spouse,                                 Spouse Program
the goal of this year’s             S a t u r d aY , Fe Bru arY 12                   m onda Y, Fe BruarY 1 4
Spouse program is to help     4:30 - 5:00 pm                                 8:30 – 9:30 am
make you an important         Spouse reception                               Spouse Breakfast
part of the Home care 100     Get to know other spouses and enjoy hors
                                                                             8:45 – 9:30 am
community and give you a      d’oeuvres and cocktails at the resort’s
                                                                             Spouse Book club
chance to experience the      pool-side terrace.
                                                                                          Book Club Selection:
unique charm of laguna        (Spouses Only)
                                                                                          Sarah’s Key by Tatiana de Rosnay
niguel with some fun and      5:00 – 6:30 pm                                              We’ll send you a complimentary
relaxation.                   early arrivals’ reception                                   copy before the conference and
                                                                                          discuss it over breakfast.
i’m excited about this                S u n d aY, FeB ru ar Y 13             Journalist Julia Jarmond is asked to write an
year’s program and hope       (See Page 14 for Recreation Details)           article about the vel’ d’Hiv, the 1942 nazi
you’ll enjoy it. there are                                                   mass deportation of Paris Jews to auschwitz.
                              7:30 am – 1:00 pm
activities specifically for                                                  through her investigation, she stumbles
                              golf tournament
                                                                             onto a trail of long-hidden secrets that
spouses-only, as well as
                              8:30 am – 12:00 pm                             connect her family to one of the darkest days
plenty of time to spend
                              outrigger canoeing                             in France’s history.
with your ‘better half’.
                              9:00 am – 12:00 pm                             9:50 am – 1:45 pm
to make Home care 100
                              newport Walk & Hike                            laguna Beach art tour,
better than ever, i’d like    9:00 am – 12:30 pm                             Shopping & luncheon
                              electric Boat Scavenger Hunt                   Laguna Beach is home to nearly one-hundred
to hear from you! if you
                                                                             art galleries and you’ll get an inside look at
haven’t already, please       9:15 am – 12:00 pm                             local private studios. then you are on your
send me your email            mission San Juan capistrano tour               own for shopping at one-of-a-kind boutiques.
address. We’re always                                                        Lunch will be at a local restaurant.
                              11:30 am – 2:00 pm
looking to add new events     BBQ lunch                                      2:30 – 5:00 pm
and improve our ability to
                              2:30 - 3:30 pm                                 recreation (See Page 14 for Details)
communicate directly
                              Spouse zumba class                             Wine tasting n paddle Boarding
with you.                                                                    dolphin expedition n “top chef” cooking
                              Zumba combines salsa, merengue, cumbia,
                                                                             experience n coastal cycling
                              reggaeton and samba to tone your body while
please feel free to contact
                              burning fat. Latin flavor and a breathtaking   6:00 – 10:00 pm
me with any questions or      view of the Pacific will create an exciting    a taste of california
feedback.                     Zumba experience!                              reception, dinner, dessert & Social.
                              5:30 – 7:30 pm
i look forward to seeing                                                            t ue SdaY, Fe BruarY 15
                              opening reception
you in February!
                                                                             7:30 – 8:30 am
                              9:00 – 10:00 pm
                                                                             Spouse iyengar Yoga on the cliffs
                              Fireside Jam
                                                                             8:30 – 9:30 am
                                                                             Spouse Breakfast
                                                                             9:30 – 10:15 am
                                                                             Spouse Board meeting
                                                                             Would you like to help plan our 2012 spouse
                                                                             program? Join us to start developing our
Janine Jandrositz                                                            milestone tenth annual event!
Spouse Program Director
jjandrositz@lincolnhc.com
(203) 644-1700                                                               (203) 644-1712   >   homecare100.com    15
Conference Partners
Home Care 100 is funded largely by major contributions from partnering organizations.
Our confirmed partners as of October 1 are:


UNdeRwRiteR:




LeAdeRSHiP:




CAteGoRy:




CoNtRiBUtoR:

accelerated Care Plus                    edwards, angell, Palmer                   Larsonallen LLP
american Medical alert Corp.             & dodge LLP                               raymond James Health Care
anodyne therapy                          epsteinBeckerGreen                        investment Banking
Cardiocom                                Fazzi associates                          Silverchair Learning Systems
Care2Learn                               Honeywell                                 Simione Consultants
Cit                                      HospiScript                               Waller Lansden dortch davis, LLP
the Corridor Group                       the Joint Commission

PARtiCiPANt:
atwood advisors                           Gemino Healthcare Finance                    HomeSight/Liveability
Community Health accreditation Program    Harris Williams & Co.                        Mobilex a tridentuSa Company
Contemporary Healthcare Capital           Healthcare Finance Group                     oncology Care Home Health
exact recruiting                          Healthcare Market resources                  Premier inc.
Foundation Management Services            Heather L. rooney Strategy & Marketing       Provista
Furtek & associates                       HomecareCrM

                                                                                   (203) 644-1712   >   homecare100.com   16
Home Care 100 Advisory Board
Thank you to the Advisory Board who help shape the educational program and support the conference.



                     Bill Borne                                       maxine Hochhauser
                     Chairman & CEO                                   CEO
                     Amedisys Home Health                             AllianceCare




                                                                      carla Hughes
                     John camperlengo                                 VP of Sales, Marketing
                     CCO & VP & Deputy General                        & Market Development
                     Counsel Gentiva Health Services                  Heartland Home
                                                                      Health Care & Hospice



                                                                      Joan marren
                     erin denholm
                                                                      COO
                     CEO
                                                                      Visiting Nurse Service
                     Centura Health at Home
                                                                      of New York




                     Kathy dodd                                       tim o’toole
                     Founder & CEO,                                   CEO
                     The Corridor Group                               Vitas Healthcare Corp.




                     Steve Fitzpatrick                                marcia reissig
                     CEO                                              CEO
                     Accredo Health Group                             Sutter VNA & Hospice




                     lisa getson                                      John richter
                     Executive Vice President                         Executive Principal
                     Apria Healthcare                                 Larson Allen LLP




                     val Halamandaris                                 Bill Yarmuth
                     Executive Director                               CEO
                     NAHC                                             Almost Family




                                                                    (203) 644-1712    >   homecare100.com   17

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2011 Home Care 100 Conference

  • 1. Y o u a r e i n v i t e d t o a t t e n d A Confluence of Risk, Responsibility & Relationships for Senior Management in Home Care & Hospice February 13-15, 2011 n Ritz-Carlton Laguna Niguel, CA SpaceS almoSt Sold out
  • 2. A Confluence of Risk, Responsibility Why Attend & Relationships envision and plan for the Future C onfluence. It means coming together. And home care leaders are coming together by: the 2011 educational program is designed to help you explore new ways to advance the delivery of care, prepare for upcoming change, and strategize about how to remain successful. n Developing new models for assuming risk and responsibility meet with Your peers for the care we are providing. Home Care 100 is an elite gathering for 150 senior-level n Putting in place the new executives from all segments of home care – an extremely valuable relationships required to do so. way to expand your personal network. Coming together. It’s a good thing Private Duty for patients, and it’s not a moment too HME/Respiratory/Infusion soon for a teetering economy in need of Hospice a serious injection of value. Home care provider and hospice needs to be that source of SegmentS at value not just for the healthcare system Home care 100 Home Health but for the communities in which we live and work. What part will you and your experience a unique leadership event organization play in the upcoming When you return to your organization, you’ll have: era? How will our sector be central, n Fresh perspectives on your most important priorities not peripheral? Who is positioned n Practical ideas to implement in your organization to navigate the confluence of risk, n new peer relationships responsibility and relationships? n a renewed vigor as you approach your work This is what we will tackle with the 2011 program. Who can attend Come together with your peers attendance is by invitation and limited to Ceos, Presidents, at Home Care 100 and meet this CFos, Coos, SvPs and selected vPs from home care and hospice confluence head on! organizations with a minimum of $30M in revenue. Please see page 4 for attendance requirements. Sincerely, Tim Bateman Kathy Dodd EVP & Conference Director Founder & CEO Lincoln Healthcare Events The Corridor Group Bob Fazzi Bill Simione, Jr. President Managing Principal Fazzi Associates Simione Consultants (203) 644-1712 > homecare100.com 2
  • 3. 2011 Program Highlights Home Care 100 combines a cutting edge educational program with an inspiring setting and some unique extra features. executive mBa program Special Features all Hands on deck: 8 essential lessons for Building Spouses a culture of ownership our enhanced spouse program features a “top chef ” no one ever changes the oil in a rental car. Why invest cooking experience, Zumba, Yoga, a book club and in something that you don’t own? this eye-opening more. Spouses are also invited to the receptions and session will provide a roadmap of action steps that you dinners. We hope your spouse joins us! can take to build a culture of ownership, caring, pride, See Page 15 for the Complete Spouse Program loyalty, and partnership among the people you lead. The Executive MBA Program is complimentary and open to all executives. See page 5 for more details. profile Book the Profile Book is a one-of-a-kind resource to help you connect and opening Keynote reconnect with your peers. it features do the right thing: How dedicated employees create detailed personal and company profiles loyal customers & large profits of attendees and is distributed one week as Ceo of Southwest airlines during September 11, before the conference. Jim Parker continued the airline’s strong customer- focused culture and record profitability during an extremely difficult time. He will share how an ritz-carlton laguna niguel employee-first culture, mutual respect and a common this aaa Five diamond resort was recently renovated mission contributed to Southwest’s remarkable success and combines the best of the ritz tradition with what and how you can apply those lessons to home care. Southern California has to offer. the oceanfront location on top of a 150-foot bluff makes its setting both dramatic and relaxing. general Session From Washington to Wall Street: a top down view Healthcare policy and economic experts will offer a macro-view of reform, focusing on where home care fits within - and beyond - the healthcare reform initiatives, as well as the Wall Street implications that may result. “ Education sessions and networking opportunities were excellent Keynote panel as always! I look forward to this a confluence of risk, responsibility and relationships conference each year because this panel will discuss trends, potential changes, and of the resources I leave with.” challenges posed by reform and focus on the role that Barbara Knott, VP Home Care Services, home care and hospice play in solving those challenges. Bon Secours Health System (203) 644-1712 > homecare100.com 3
  • 4. Sign Up Information Home care 100 iS almoSt Sold out! Attendance is limited to 100 provider organizations and/or 150 provider visit www.homecare100.com to register. executives. conference Fees BY decemBer 17 regular Provider Attendee $1,800 $2,100 Advisory Board $800 $950 Partner Attendee Included w/ Partnership Fee Included w/ Partnership Fee Provider Speaker Complimentary Complimentary Private Equity Firm $2,500 $2,500 Spouse* $400 $450 The attendee fee covers all education sessions, all conference materials, five meals, three receptions, coffee breaks and recreation (everything except lodging and incidental personal expenses). *Providers: All attending spouses must pay the full spouse fee if they participate in any social or recreational events. Partners: Spouse fee is included with partnership. Please note: Home Care 100 is exclusively for registered executives and spouses. Other relatives or friends are not permitted to participate in any Home Care 100 sessions or functions. Who’s invited airports attendance is by invitation and limited to senior the airports that service ritz-Carlton Laguna niguel are: management from companies with a minimum of $30M in n John Wayne/orange County: 25 minute drive, 23 miles revenue attributable to home care and hospice. the number n Long Beach: 45 minute drive, 44 miles of executives per company permitted to attend is determined n Los angeles international: 60 minute drive, 63 miles by the revenue of the provider organization as shown: n San diego Lindbergh Field: 75 minute drive, 67 miles maximum # oF Size oF provider management level invited attendeeS/co. private car Service Revenue CEO/Pres. CFO/COO SVPs Selected VPs Home Care 100 will provide complimentary car service $30-50 ML 1 to and from John Wayne/Orange County Airport $50-100 ML 2 only. We will group attendees arriving within 20 minutes $100-200 ML 3 $200-400 ML 4 of each other. $400 ML+ 5 cancellation policy anyone canceling before January 11, 2011 can either reserve Your Hotel room carry over their registration to the next year or receive a You are responsible for booking your own hotel room. full refund. Cancellations after January 11, 2011 will be Simply call the ritz-Carlton Laguna niguel at carried over to 2012 less a 20% cancellation fee. Carry over (800) 241-3333 and mention Home Care 100 by registrations can only be applied to the 2012 conference. January 18, 2011 to ensure availability. room rate is $320. Questions conference attire Contact Kristen Herpel at (203) 644-1712 or Business casual throughout, except for the evening of kherpel@lincolnhc.com. Monday, February 14, when we request jackets for men and equivalent attire for women. ritz-carlton laguna niguel 1 ritz-Carlton drive, dana Point, Ca 92629 Main Phone: (949) 240-2000 (203) 644-1712 > homecare100.com 4
  • 5. Executive MBA Program This complimentary workshop is open to all provider and supplier partner attendees. SundaY, FeBruarY 13 2:30 – 4:45 p.m. all HandS on decK: 8 eSSential leSSonS For Building a culture oF oWnerSHip no one ever changes the oil in a rental car. Why invest in You’ll walk away from this insightful program with: something that you don’t own? What about your staff or n Practical and proven strategies for earning employee those you lead? do they own their work, or are they just buy-in and commitment to the values, vision, and renting space on the organizational chart? the truth is, purpose of your organization. you can’t hold people accountable for the things that really matter – caring, pride, loyalty, and passion. n the real-world wisdom of some of the most successful business leaders of the twentieth century, including Walt in this eye-opening session, Joe tye will use his recently disney, ray Kroc, Mary Kay ash, Bill Hewlett, and released book, All Hands on Deck, to provide a roadmap dave Packard. of action steps that you can take to build a culture of n Copies of two of Joe’s books: All Hands on Deck and ownership and develop a spirit of partnership among the The Healing Tree people you lead. about Joe tye Joe tye is a best-selling author and Ceo of values Coach, a training and consulting firm focused on value- based leadership and cultural transformation. He has worked with organizations across north america to help them cultivate a more positive and productive workplace environment. Before founding values Coach, Joe tye was a senior healthcare executive. as Coo of a 750-bed hospital, he helped guide multiple initiatives that substantially increased volume, revenue, morale, and laid the foundation for record-breaking operating and financial performance in subsequent years. today, Joe’s purpose is to help people re-spark the spirit of mission in their work and the spirit of adventure in their lives, and to help organizations tap into the invisible spirits of their people. (203) 644-1712 > homecare100.com 5
  • 6. Conference Agenda check-in lincoln executive Bookshop Spouse program Please plan to check-in with us at our onsite bookstore offers an See page 15 for complete our Welcome desk during one of eclectic mix of titles selected with Spouse Program details. the times below. healthcare Ceos in mind. Saturday: 12:00 – 8:00 pm monday: 7:00 am – 2:00 pm Sunday: 7:00 am – 4:30 pm tuesday: 7:00 am – 12:30 pm Partner: SaturdaY, FeBruarY 12 11:30 am – 2:00 pm BBQ lunch 5:00 – 6:30 pm all are welcome for tasty BBQ fare. early arrivals’ reception Partner: touch base with fellow attendees before heading out to dinner. Partner: 2:30 – 4:45 pm executive mBa program all Hands on deck: 8 essential Lessons for Building a Culture of ownership SundaY, FeBruarY 13 (See Page 5 for the MBA Program Description) 7:30 am – 1:00 pm recreation 5:00 – 5:30 pm (See Page 14 for Recreation Details) executive newcomer’s reception Home Care 100 and its board members would like to invite all first-time executives and their spouses to 7:30 am – 1:00 pm golf tournament this casual cocktail reception. First-time providers and Partner: partners are welcome. Partner: 8:30 am – 12:00 pm outrigger canoeing 5:30 – 7:30 pm opening reception Kick off Home Care 100 with a savory sampling of hors 9:00 am – 12:00 pm newport Walk & Hike d’ oeuvres on the ritz-Carlton dana lawn overlooking Partner: the Pacific. (dinner is on your own this evening). Partner: 9:00 am – 12:30 pm electric Boat Scavenger Hunt 9:15 am – 12:00 pm mission San Juan capistrano tour (203) 644-1712 > homecare100.com 6 6
  • 7. Conference Agenda continued mondaY, FeBruarY 14 9:00 – 9:30 am Break 7:00 – 8:00 am Partner: Breakfast Partner: 9:30 – 10:30 am concurrent Sessions 8:00 – 9:00 am From patient care to managed care: opening Keynote making the leap do the right thing: How dedicated employees the “personalized medicine” approach is paving the way create loyal customers & large profits for a new era of individualized care in a more patient- as Ceo of Southwest airlines during September 11, Jim focused health system that emphasizes prevention, Parker continued the airline’s strong customer-focused positive outcomes, and better coordination of care. this culture and record profitability during an extremely may happen in a population or for an episode, but there is difficult time – especially for the airline industry. no question that it will happen. experts will discuss this next phase of home care in the u.S., with a focus on the Jim Parker strongly believes that the culture of an different business models involved, and will offer insight organization can be a great benefit in good economic into the disciplines needed to be successful in this arena. times but is absolutely essential in bad economic times. He stresses the “round earth” principle, which means developing a strong respect for your employees so that they will do the same for your customers on their own initiative. When times are tough, that respect and appreciation transcend a purchasing consumer’s decision to save money. Jim will share his experiences and how an employee- first culture, mutual respect and a common mission contributed to Southwest’s remarkable success and how you can apply those lessons to home care. Panelists (from l to r; top to bottom): Heather rooney (Moderator), President, Heather L. Rooney About Jim Parker: during Jim’s tenure as Strategy & Marketing Ceo, Southwest was named one of the three Sabine Brent, Regional Director, Sales & Business Development, most admired companies in america by Sentara Home Care Services Sue caputo, President, Home & Continuing Care, Metropolitan Fortune magazine; and airline of the Year by Jewish Health System Air Transport World magazine. Jim was also linda Huffer, COO & VP Operations, American Nursing Care named Co-Ceo of the Year in 2001 by Morningstar. Barbara mccann, VP & Chief Clinical Officer, Interim Healthcare com, and was named to institutional investor’s list Kristy Wright, CEO, VNA of Greater PA of Best Ceo’s in america in 2004. Jim’s proudest accomplishment, however, comes from the fact that Southwest airlines was able to protect the jobs of all of its employees, with no furloughs or pay cuts in the aftermath of September 11, while also remaining profitable every quarter and year during his tenure. Jim presently serves on the Board of directors of the successful texas roadhouse restaurant company, and serves on the advisory Council for the Mit Sloan Business School Leadership Center. He is also the author of Do the Right Thing – How Dedicated Employees Produce Loyal Customers and Large Profits. (203) 644-1712 > homecare100.com 7
  • 8. Conference Agenda Monday continued emerging trends and entrepreneurial consolidation, diversification and integration: opportunities in Home care the m&a Scene in Home and Hospice care this session will present the findings of a virtual Home care was the number one growing industry think tank conducted in the months leading up to the from 2004 to 2009, averaging yearly increases of 2011 conference. Panelists will review the output of more than seven percent. With the uncertainty of the the 2010 Home Care 100 “Big ideas” think tank and healthcare reform bill now behind us, more companies comment on the relevance and impact of the ideas a are entering the market in search of acquisitions to year later in the shadow of reform. either make up for lost revenue and/or to capture greater market share. experts will provide insight into the availability of debt capital, creative financing techniques, and the M&a scene - with a focus on the trend of home health investing in hospice. Participants (from l to r; top to bottom): lisi coleman, CEO, Homesight & LiveAbility erin denholm, CEO, Centura Health Bob Fazzi, President & Managing Partner, Fazzi Associates michael Fleming, CMO, Amedisys Home Health Kathleen griffin, National Director, Post Acute & Senior Panelists (from l to r): Services, Health Dimensions Group les levinson (Moderator), Partner, Edwards, Angell, Palmer penny milanovich, President, UPMC/Jefferson Regional & Dodge LLP Home Health Simon Bachleda, Principal, Eos Partners Keith myers, CEO, LHC Group mike gervais, CEO, Gemino Healthcare Finance Jeannee parker-martin, President & Co-Owner, Justin Hand, Managing Director, Provident Healthcare Partners The Corridor Group lew little, CEO, Harden Healthcare lou ann robinson, Director of Home Health Clinical Content, Wesley Smith, Managing Director, CIT Healthcare Silverchair Learning Systems michael Wiederhorn, Executive Director, Oppenheimer & Co. amanda twiss, CEO, OCS HomeCare ron marshall, VP, Sutter Health (Photo Unavailable) 10:30 – 11:00 am Break Partner: “ As always, a first class conference! The discussions offered unique perspectives from some of the leading minds in our industry. This conference is a must for those who want to be the leaders in the home care industry.” James Newbrough, President, Cambridge Home Health Care (203) 644-1712 > homecare100.com 8
  • 9. Conference Agenda Monday continued 11:00 am – 12:00 pm capturing the care management Slice of the concurrent Sessions Healthcare reform pie Chronic care management represents the most costly Hospital Focus group: What Hospitals are segment of the healthcare system, and the segment looking for in Home care providers is also considerably fragmented. as reform plays out, in a fast-paced Q&a format, hospital executives and there will be an increasing focus on addressing chronic physicians will give their feedback on how home health care as well as hospital readmissions to reduce the agencies can become preferred post-acute partners to nation’s healthcare costs. Home care brings a number hospitals. What is the overall hospital perspective on of competencies to chronic care management, but how home health agencies? What is on their wish list for can agencies put themselves in the driver’s seat? How successful partners? What are the biggest mistakes home well prepared is your organization to provide chronic health operators make with hospital discharges? What care management? this panel will address the strategic drGs are best suited for home health to capture? Will importance and positioning of this opportunity for both the growing emphasis on hospital readmissions change the sector and individual agencies. the way hospitals do business with home health? What home health clinical and measurement capabilities are on hospitals’ future wish-lists? Presenters (from l to r): Kathy dodd (Moderator), Founder & CEO, The Corridor Group Bill Borne, CEO, Amedisys Home Health Additional Presenter To Be Announced the pursuit of therapy excellence the single most financially impactful and politically charged issue in all of home care is the utilization, Panelists (from l to r; top to bottom): documentation and reimbursement of therapy services. margherita labson (Moderator), Executive Director, Home the growth in both the complexity of cases and Care Program, The Joint Commission reggie allen, MBA, RN, System Director of Quality and Clinical the documentable need for therapy visits requires Operations, Christus Health responsible agencies to provide similarly complex Judy amiano, VP Senior Services, Riverside Senior Living therapy offerings. From a leadership perspective, critical laurie Brown, VP, Chief Nursing Officer, Franciscan Health questions need to be answered: System n What are the key PPS changes and what is the real catherine giegerich, VP Operations, The Methodist Hospital Steven landers, Director, Center for Home Care & Community impact to agency operations? Rehabilitation, Cleveland Clinic n Given the impact, what strategies are agencies david tam, Chief Administrative Officer, Palomar Pomerado implementing to ensure success for their therapy Hospital service programs? Panelists (from l to r): tim ashe (Moderator), Partner, Director of Operational Consulting, Fazzi Associates Additional Presenters To Be Announced (203) 644-1712 > homecare100.com 9
  • 10. Conference Agenda Monday continued 12:00 – 12:45 pm 2:30 pm – 5:00 pm lunch recreation Partner: (See Page 14 for Recreation Details) Wine tasting Partner: 12:45 – 1:45 pm general Session paddle Boarding From Washington to Wall Street: a top-down view dolphin expedition Healthcare policy and economic experts will provide Partner: our attendees with a macro view of reform, focusing on where home care fits within and beyond the healthcare reform initiatives, as well as the Wall Street and economic implications that may result. “top chef” cooking experience Partner: coastal cycling Panelists (from l to r; top to bottom): 6:00 – 10:00 pm Bill Simione, Jr. (Moderator), Managing Principal, Simione a taste of california Consultants lloyd dean, President & CEO, Catholic Healthcare West 6:00 – 6:45 pm Bill dombi, Director, National Association for Home Care & reception Hospice Partner: doug Korey, Managing Director & Partner, Contemporary Healthcare Capital Ken marlow, Partner, Waller Lansden Dortch Davis, LLP Keith myers, CEO, LHC Group John ransom, Head of Health Care Equity Research, 6:45 – 8:45 pm Raymond James & Associates dinner Partner: 8:45 – 10:00 pm after dinner dessert & Social “ One of the best events in home care annually”. Brandon Ballew, VP Finance, Gentiva Health Services (203) 644-1712 > homecare100.com 10
  • 11. Conference Agenda continued tueSdaY, FeBruarY 15 9:00 – 9:30 am Break 7:00 – 8:00 am Partner: Breakfast Partner: 9:30 – 10:30 am concurrent Sessions 8:00 – 9:00 am Keynote panel accountable care organizations: a confluence of risk, responsibility How Will they Work? and relationships accountable Care organizations (aCos) have been this panel will discuss trends and potential changes in anointed as the big solution, with care providers the broader healthcare marketplace (payment reforms, re-taking center stage, focusing on health improvement aCos, and more) and identify clinical, economic, and and providing the continuum of care to their patients. political challenges posed by reform for the various despite the excitement surrounding the concept of an entities in the continuum of care. they will also focus aCo, what remains unanswered is exactly how aCos on the role that home care and hospice play in solving are going to work and the steps accountable providers those challenges. among the questions to be considered: must take to ensure success. n What is the appetite in the home care sector for experts from some of the nation’s most prominent moving up the value chain, assuming more risk, healthcare delivery systems actively developing and/or taking on a gatekeeper role? aCos will discuss the essential elements required n What other entities are challenging home care in in developing aCos. they will also provide an the role as a solution (long term care, rehab, medical understanding of the various models associated with homes, nursing homes)? this highly touted pilot program (virtual integrated n What might these challengers mean to home care and systems, real integrated systems, hospitals). what changes are necessary in delivery models, payment, and reporting? n What is the emerging role of partnerships, particularly with hospitals, that will forge the clinical integration required for the upcoming era? Panelists (from l to r): Jeff petry (Moderator), VP Business Development, Premier, Inc. tim Barfield, Jr., CDO, Amedisys Home Health Brenda Bruns, Executive Medical Director, Health Plan Division, Group Health Collaborative Ken cohn, MD, MBA, FACS, Founder, HealthCollaboration.com doug Hastings, Member of the Firm, EpsteinBeckerGreen Panelists (from l to r; top to bottom): amanda twiss (Moderator), CEO, OCS HomeCare Kent Bottles, MD, Independent Writer & Lecturer Brian cloch, CEO, Transitional Care Management Jeff petry, VP Business Development, Premier, Inc. John richter, Executive Principal, LarsonAllen LLP anne tumlinson, SVP, Avalere Health (203) 644-1712 > homecare100.com 11
  • 12. Conference Agenda Tuesday continued Home care and the post-acute care 11:00 am – 12:00 pm continuum closing general Session as healthcare reform moves toward bundling the role of Social media in Home care payments, home care providers will no longer be and Hospice receiving payment from Medicare, but rather directly Social media, social networks, and online from hospitals and doctors. the question then communities are changing the way companies becomes, how do home care providers become the communicate and engage with customers and attractive prospect for hospitals and doctors to form prospects. Most business experts agree that companies these relationships and promote the stability of the in every industry need to embrace social technologies continuum. experts will discuss the issues related to or risk facing extinction - and home care is no the Post acute Care Continuum, focusing on the six exception. regardless of where you are on the social key things they must do today: bend the cost curve; technology curve, developing the right strategy, understand and capitalize on strengths; better use deploying the best tools, creating appropriate policies, technology; focus on patients not process; connect and building a stellar internal team of champions are quality to value; and build new relationships. all keys to success on the social web. Learn how home care companies around the country are embracing social media and transforming their websites into connected social hubs. Panelists (from l to r): John richter (Moderator), Executive Principal, LarsonAllen LLP Judy amiano, VP Senior Services, Riverside Senior Living erin denholm, CEO, Centura Health ed downs, CEO, South Hampton Community Hospital Presenter: Jeff lemon, President, Spectrum Health Continuing Care Brian geyser, Founder, Carenetworks.com 10:30 – 11:00 am Break Partner: about lincoln Healthcare events: Lincoln Healthcare Events has been developing conferences for the past twelve years to provide exceptional leadership, networking and educational programs in the major segments of the healthcare industry. Today, our leadership conferences serve as industry benchmarks. COMMUNITYHOSPITAL100 EXECUTIVE MANAGEMENT CONFERENCE (203) 644-1712 > homecare100.com 12
  • 13. Schedule At A Glance SaturdaY SundaY, FeBruarY 13 mondaY, FeBruarY 14 tueSdaY, FeBruarY 15 7:00 7:15 7:30 Breakfast Breakfast 7:45 7:00 – 8:00 am 7:00 – 8:00 am Spouse 8:00 iyengar Yoga 8:15 7:30 – 8:30 am 8:30 recreation opening Keynote Keynote panel 8:45 7:30 am – 1:00 pm 8:00 – 9:00 am Spouse Breakfast 8:00 – 9:00 am Spouse 9:00 8:30 – 9:30 am Breakfast 9:15 Golf Tournament Break Spouse Book club Break 8:30 – 9:30 am 9:30 8:45 – 9:30 am 9:45 concurrent concurrent Spouse Board Outrigger Canoeing meeting 10:00 Sessions Sessions 9:30 – 10:15 am 10:15 Newport Walk & Hike 9:30 – 10:30 am 9:30 – 10:30 am 10:30 10:45 Electric Boat Break Break 11:00 11:15 Scavenger Hunt concurrent closing 11:30 Sessions Spouse laguna general Session 11:45 Mission San Juan 11:00 am – 12:00 pm Beach tour 11:00 am – 12:00 pm 12:00 Capistrano Tour 9:50 am – 1:45 pm 12:15 lunch 12:30 BBQ 12:00 – 12:45 pm 12:45 lunch 1:00 11:30 am – 1:15 2:00 pm general Session 1:30 12:45 – 1:45 pm 1:45 2:00 2:15 2:30 2:45 Spouse 3:00 recreation zumba class 3:15 2:30 – 5:00 pm 2:30 – 3:30 pm 3:30 executive mBa Wine Tasting 3:45 program Paddle Boarding 4:00 2:30 – 4:45 pm Dolphin Expedition 4:15 4:30 “Top Chef” 4:45 Spouse reception Coastal Cycling 5:00 4:30 – 5:00 pm 5:15 executive newcomer’s reception 5:30 5:00 – 5:30 pm early arrivals’ 5:45 reception 6:00 5:00 – 6:30 pm 6:15 6:30 opening reception 6:45 5:30 – 7:30 pm 7:00 7:15 7:30 7:45 a taste of california 8:00 6:00 – 10:00 pm 8:15 Reception, Dinner, After 8:30 Dinner Dessert & Social 8:45 9:00 9:15 9:30 9:45 10:00 check-in lincoln executive Bookshop Spouse program Please plan to check-in with us at our onsite bookstore offers an See page 15 for complete our Welcome desk during one of eclectic mix of titles selected with Spouse Program details. the times below. healthcare Ceos in mind. Saturday: 12:00 – 8:00 pm monday: 7:00 am – 2:00 pm Sunday: 7:00 am – 4:30 pm tuesday: 7:00 am – 12:30 pm (203) 644-1712 > homecare100.com 13
  • 14. Recreation Our staff has personally researched each activity below and there is something for everyone to enjoy. Space is limited for some recreation, so register early. Additional Spouse Program Activities are on the next page. SundaY, FeBruarY 13 mondaY, FeBruarY 14 golf tournament at monarch Beach golf links Wine tasting 7:30 am – 1:00 pm 2:30 – 5:00 pm Few golf experiences can match the beauty and variety Sample wine from the California Burgundy region, of one of the few oceanfront golf courses in California. and see for yourself why it’s ranked as some of the finest designed by master architect robert trent Jones, Jr., in the world! the tight fairways and small greens make the course an enjoyable challenge for all levels of play. paddle Boarding 2:30 – 5:00 pm outrigger canoeing Paddle boarding is a relaxing yet invigorating way to 8:30 am – 12:00 pm explore the coastline - and get a great core workout. Join ten other attendees on a canoe to paddle through instructors teach you five different paddling techniques newport Harbor - past exquisite waterfront homes and and you’ll see a variety of underwater plants and sea life. celebrity getaways, a nature estuary and beautiful private yachts. this Hawaiian sport is the epitome of teamwork. dolphin expedition 2:30 – 5:00 pm newport Walk & Hike Get an up close and personal look at the ocean’s most 9:00 am – 12:00 pm beautiful and playful creatures. Your catamaran features a explore the newport Coast on your choice of trail: coastal trampoline, an underwater glass pod and a state-of-the-art walk (all levels) or mountain hike (advanced). Walkers hydrophone. dolphins are usually spotted within minutes explore the bluffs, woodlands and tide pools. Hikers head of leaving the harbor and you see first-hand the grace of up into the back country of Crystal Cove State Park and these athletic mammals as they try to outrace your boat! the San Joaquin Hills. “top chef” cooking experience electric Boat Scavenger Hunt 2:30 – 5:00 pm 9:00 am – 12:30 pm in this “top chef” challenge, teams learn how to make the Hit newport Harbor for a unique nautical scavenger ultimate surfer snack - fish tacos - and compete for the best hunt. using an electric cruising boat (think floating golf tasting salsa. a culinary experience to remember! cart) to navigate the harbor, your team deciphers riddles that showcase the region. a captain steers you around, coastal cycling helping you complete your tasks and win a prize! 2:30 – 5:00 pm this bike ride takes you along the bluffs, past magnificent mission San Juan capistrano tour beachfront homes, to the Monarch Beach golf course 9:15 am – 12:00 pm and through an arroyo from Salt Creek regional Park the most beautiful and best known of the California to Chapparosa Park. You then cruise back downhill – or Missions, old Mission San Juan Capistrano is an riders looking for a challenge ride to dana Point Harbor enchanting landmark of California’s multicultural and then back up to the resort. history. a tour guide takes you through pristine gardens, soldier barracks, Moorish fountains and archeological monuments. a great activity for history buffs! (203) 644-1712 > homecare100.com 14
  • 15. Dear Spouse, Spouse Program the goal of this year’s S a t u r d aY , Fe Bru arY 12 m onda Y, Fe BruarY 1 4 Spouse program is to help 4:30 - 5:00 pm 8:30 – 9:30 am make you an important Spouse reception Spouse Breakfast part of the Home care 100 Get to know other spouses and enjoy hors 8:45 – 9:30 am community and give you a d’oeuvres and cocktails at the resort’s Spouse Book club chance to experience the pool-side terrace. Book Club Selection: unique charm of laguna (Spouses Only) Sarah’s Key by Tatiana de Rosnay niguel with some fun and 5:00 – 6:30 pm We’ll send you a complimentary relaxation. early arrivals’ reception copy before the conference and discuss it over breakfast. i’m excited about this S u n d aY, FeB ru ar Y 13 Journalist Julia Jarmond is asked to write an year’s program and hope (See Page 14 for Recreation Details) article about the vel’ d’Hiv, the 1942 nazi you’ll enjoy it. there are mass deportation of Paris Jews to auschwitz. 7:30 am – 1:00 pm activities specifically for through her investigation, she stumbles golf tournament onto a trail of long-hidden secrets that spouses-only, as well as 8:30 am – 12:00 pm connect her family to one of the darkest days plenty of time to spend outrigger canoeing in France’s history. with your ‘better half’. 9:00 am – 12:00 pm 9:50 am – 1:45 pm to make Home care 100 newport Walk & Hike laguna Beach art tour, better than ever, i’d like 9:00 am – 12:30 pm Shopping & luncheon electric Boat Scavenger Hunt Laguna Beach is home to nearly one-hundred to hear from you! if you art galleries and you’ll get an inside look at haven’t already, please 9:15 am – 12:00 pm local private studios. then you are on your send me your email mission San Juan capistrano tour own for shopping at one-of-a-kind boutiques. address. We’re always Lunch will be at a local restaurant. 11:30 am – 2:00 pm looking to add new events BBQ lunch 2:30 – 5:00 pm and improve our ability to 2:30 - 3:30 pm recreation (See Page 14 for Details) communicate directly Spouse zumba class Wine tasting n paddle Boarding with you. dolphin expedition n “top chef” cooking Zumba combines salsa, merengue, cumbia, experience n coastal cycling reggaeton and samba to tone your body while please feel free to contact burning fat. Latin flavor and a breathtaking 6:00 – 10:00 pm me with any questions or view of the Pacific will create an exciting a taste of california feedback. Zumba experience! reception, dinner, dessert & Social. 5:30 – 7:30 pm i look forward to seeing t ue SdaY, Fe BruarY 15 opening reception you in February! 7:30 – 8:30 am 9:00 – 10:00 pm Spouse iyengar Yoga on the cliffs Fireside Jam 8:30 – 9:30 am Spouse Breakfast 9:30 – 10:15 am Spouse Board meeting Would you like to help plan our 2012 spouse program? Join us to start developing our Janine Jandrositz milestone tenth annual event! Spouse Program Director jjandrositz@lincolnhc.com (203) 644-1700 (203) 644-1712 > homecare100.com 15
  • 16. Conference Partners Home Care 100 is funded largely by major contributions from partnering organizations. Our confirmed partners as of October 1 are: UNdeRwRiteR: LeAdeRSHiP: CAteGoRy: CoNtRiBUtoR: accelerated Care Plus edwards, angell, Palmer Larsonallen LLP american Medical alert Corp. & dodge LLP raymond James Health Care anodyne therapy epsteinBeckerGreen investment Banking Cardiocom Fazzi associates Silverchair Learning Systems Care2Learn Honeywell Simione Consultants Cit HospiScript Waller Lansden dortch davis, LLP the Corridor Group the Joint Commission PARtiCiPANt: atwood advisors Gemino Healthcare Finance HomeSight/Liveability Community Health accreditation Program Harris Williams & Co. Mobilex a tridentuSa Company Contemporary Healthcare Capital Healthcare Finance Group oncology Care Home Health exact recruiting Healthcare Market resources Premier inc. Foundation Management Services Heather L. rooney Strategy & Marketing Provista Furtek & associates HomecareCrM (203) 644-1712 > homecare100.com 16
  • 17. Home Care 100 Advisory Board Thank you to the Advisory Board who help shape the educational program and support the conference. Bill Borne maxine Hochhauser Chairman & CEO CEO Amedisys Home Health AllianceCare carla Hughes John camperlengo VP of Sales, Marketing CCO & VP & Deputy General & Market Development Counsel Gentiva Health Services Heartland Home Health Care & Hospice Joan marren erin denholm COO CEO Visiting Nurse Service Centura Health at Home of New York Kathy dodd tim o’toole Founder & CEO, CEO The Corridor Group Vitas Healthcare Corp. Steve Fitzpatrick marcia reissig CEO CEO Accredo Health Group Sutter VNA & Hospice lisa getson John richter Executive Vice President Executive Principal Apria Healthcare Larson Allen LLP val Halamandaris Bill Yarmuth Executive Director CEO NAHC Almost Family (203) 644-1712 > homecare100.com 17