Rich Hultman Portfolio Brochure: CREATIVE | WEB | DESIGN | INTERACTIVE

4. OVERVIEW:
CodaBow International’s
bows are an innovative
carbon fiber performance
bow that competes with a
traditional wood bow market
for violin, viola, cello and
bass. By creating a website
with rich photographic feel,
along with a panoramic
viewing format, the product
is allowed to show it’s world
class style and best in-class
features.
TECHNICAL:
• HTML & CSS programming
• Warranty Registration Form
• Product Giveaway Form CodaBow Custom
Module Selector
• Back-End Warranty &
Giveaway Database Allows users to
• Instant Email Response for customize bow color,
Warranty Registrations makers mark, and
frog inscription
• New Product Photography
• Copy & Product Positioning Design, programming
• Competitor Analysis and scripting in HTML,
• Industry Research JavaScript, and PHP
T: 952.236.7268
E: richh@gobigguy.com

5. OVERVIEW:
Bernd Dimbath is a classical
instrument manufacturer
based in Bubenreuth, Germany.
The Bernd Dimbath product
line of violins and cellos are
designed based on the
Master’s violin and cello
originals.
TECHNICAL:
• HTML & CSS programming
• Instant Email Response on
Database Entries
• Zoom & Pan Window for
Product Detail Photographic
Viewing
• New Product Photography
• Copy & Product Positioning
• Competitor & Industry
Research
Interactive Zoom Feature Window
T: 952.236.7268
E: richh@gobigguy.com

6. OVERVIEW:
A violin case website designed
to showcase features and
benefits of protecting fine
instruments and bows.
Product photography
combined with detailed views
assisted in the development
of an expanded dealer base,
and customer education.
TECHNICAL:
• HTML & CSS programming
• Instant Email Response on
Database Entries
• New Product Photography
• Copy & Product Positioning
• Competitor & Industry
Research
T: 952.236.7268
E: richh@gobigguy.com

7. OVERVIEW:
S&S Cycle Graffiti Trailer
Graphics incorporates four
poster designs on a brick
wall with motorcycle and
S&S Cycle graffiti lingo. Trailer
used during motorcycle rallies.
The S&S rig carried custom
bikes built around S&S Cycle
engines.
TECHNICAL:
• Art Direction & Photography
created with a Phase One
H20 Digital Back
• Graphics created in
Adobe Photoshop and
Adobe Illustrator
T: 952.236.7268
E: richh@gobigguy.com

8. OVERVIEW:
Poster design, art direction
and product photography for
Harry’s wand and the Lord of
the Rings “The Ring”. Product
collectibles are for sale
through Noble Collection’s
catalog and website.
Additional movie poster,
design, art direction and
product photography have
included: Indiana Jones,
Batman “The Dark Knight”,
Pirates of the Caribbean,
Superman and 300.
T: 952.236.7268
E: richh@gobigguy.com

9. OVERVIEW:
Big Bike Parts is a leader
in accessories and parts
for touring and cruiser
motorcycles. The 116 page
catalog is distributed to
dealers and is used as a key
literature tool for trade shows
and bike rallies.
Development includes:
design, layout, copy writing,
photo art direction,
photography and prepress
production.
T: 952.236.7268
E: richh@gobigguy.com

10. OVERVIEW:
Redesign and positioning
was directed to speak to
Fastenal’s main customer base,
contractors. Design included
building templates and
navigation to work with an
enhanced e-commerce
back-end.
TECHNICAL:
• Front End Development
• Style Guide and Standards
• Photoshop File Setup
• Image Prep, Cutting and
Sizing
• New Product Photography
• Copy & Product Positioning
• Competitor Analysis
• Industry Research
T: 952.236.7268
E: richh@gobigguy.com

11. OVERVIEW:
Loon Lake Decoy is a
speciality art decoy and
décor manufacturer for the
outdoor enthusiast. Products
include collectibles and
realistic waterfowl
replications.
Direct development with
design, overall back-end
navigation, accounting
reporting, sku handling and
shopping cart.
TECHNICAL:
• Site Architecture
• Front End Development
• Style Guide and Standards
• Photoshop File Setup
• Image Prep, Cutting and
Sizing
• New Product Photography
• Copy & Product Positioning
• Competitor Analysis
• Industry Research
T: 952.236.7268
E: richh@gobigguy.com

12. OVERVIEW:
The Integrity Challenge is a
national golf tournament
targeted for the serious amateur
golfer. Tournaments start at the
local level. Based on winning
results, golfers can advanced
to regional and the final
national tournament.
Design development included
The Integrity Challenge
website, support literature
and POP materials.
TECHNICAL:
• Front End Development
• Style Guide and Standards
• Photoshop File Setup
• Image Prep, Cutting and
Sizing
• Database Setup
• Copy Writing
T: 952.236.7268
E: richh@gobigguy.com

13. OVERVIEW:
The Noble Collection Holiday
catalog includes an array
of movie replica treasures.
Development includes:
design and photo art
direction.
Holiday Catalog Cover Avatar Catalog Spread
Dark Knight (top), DaVinci Code,
T: 952.236.7268 Angels & Demons and 300 page
E: richh@gobigguy.com design (bottom)