This presentation shares benchmark statistics on the use of social media in organizations. It establishes a clear definition of Enterprise 2.0 and Web 2.0.
6. Definition "A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise“ The application of Web 2.0 technologies within the business environment and in particular the extended enterprise. These technologies are characterised by user empowerment, information sharing, project collaboration, knowledge capture, personal networking, communal interest groups and the wisdom of the crowd. Examples are blogs, wikis, forums, tagging, RSS feeds and social sites such as LinkedIn, YouTube, Twitter and of course Facebook.
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9. Web 2.0 use- personal How would you describe your use and experience of the following Web 2.0 technologies for your PERSONAL life? All respondents (785)
10. Enterprise 2.0 use - business How would you describe your use and experience of the following Web 2.0 technologies for your BUSINESS life? All respondents (785)
11. Is the use of social networking tools generational?
12. Age 31-45 45+ 18-30 Social networking on the Web is an important part of my personal life I think that professional networking on the web is vital to my career progression I think that social networking is well worth the time it takes up Social networking works best if you expose personal details and I am prepared to take that risk 63% 63% 52% 32% 45% 51% 41% 24% 25% 43% 21% 12% All respondents (785) “Agree” or “Strongly agree”
13. Age 31-45 45+ 18-30 I expect to use the same type of networking tools with my business colleagues as I do with my friends and family It is easier to locate “knowledge” on the Web than it is to find it on our internal systems I believe that the “wisdom of the crowds” improves information quality Twitter is an important rapid-feedback tool for business use, not a time-waster 47% 80% 57% 27% 37% 73% 49% 17% 31% 64% 33% 7% All respondents (785) “Agree” or “Strongly agree” 14% overall see Twitter as an essential business tool for all
14. Twitter 31-45 45+ 18-30 I have no plans to use Twitter for business or professional purposes I already use it for my personal life I use Twitter in my business and professional life I'm thinking about getting started I think it could steal more time than it's worth 47% 33% 25% 15% 21% 53% 22% 20% 21% 31% 68% 12% 13% 16% 28% All respondents (785) “Agree” or “Strongly agree”
16. How would you describe the understanding of Enterprise 2.0 in your organization? Importance of Enterprise 2.0 25% of organisations are doing something about itup from 13% All respondents (785)
17. How is your organization using social networking tools?
18. Adoption What is your organization's current approach to Enterprise 2.0?? Restricted Encouraged 10+ employees (656)
20. Which of the following are in regular use by your team or within your business unit for project coordination? (multiple) Collaboration Video conferencing used by 46% Virtual presence by 12% 10+ employees (656)
21. Which THREE of the following benefits would most likely justify a spend on collaboration tools within your organization? Collaboration Knowledge sharing Efficiency Timelines Travel costs 10+ employees (656)
22. Which collaboration platform do you use MOST for team/project sites? Collaboration platforms 47% use SharePoint team-sites 10+ employees (656)
24. Does your organization have a specific policy or guidance on the USAGE and/or CONTENT of the following technologies? Governance 70% have no policies on Web 2.0 or Enterprise 2.0 – although 45% limit access 10+ employees (656)
25. Does your organization apply records management to content that has appeared in the past on its OFFICIAL wikis, blogs, forums or social network groups, and to other communications channels? Governance - records 90% are not recording the history(up to 50% “not applicables”) 10+ employees (656)
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