7. BADASS:
GET TRACTION
Acquisition funnel.
500 hats version.
SUPER BADASS:
CHANGE BEHAVIOR
Transtheoretical model (TTM). Developed in the 1980s
by alcoholism researchers James O. Prochaska and
Carlo C. DiClemente
9. BADASS:
FAILURE IS THE
NEW SUCCESS
SUPER BADASS:
ZERO POINTS OF
FAILURE
IOM: Preventable medical errors are the 6th leading
cause of death in the US.
11. BADASS:
PERMISSION
MARKETING
Permission marketing is the privilege (not the right) of
delivering anticipated, personal and relevant messages to
people who actually want to get them. _Seth Godin
SUPER BADASS:
INFORMED
CONSENT
Informed consent is a process for getting permission
before conducting a healthcare intervention on a person.
19. BADASS:
RAISE MILLIONS
Groupon opens the NASDAQ
SUPER BADASS:
SAVE TRILLIONS
International Comparison of Spending Health OECD
Health Data 2005 and 2006. Commonwealth Fund
National Scorecard on US Health System Performance,
2006.
20. In pursuit of the SUPERBADASS:
HealthDataChallenges.com
@JENVANDERMEER
@LUMINARYLABS