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Digital Donations
betterplace meetup, 20. June 2013
Dr. Joana Breidenbach
betterplace.org
betterplace lab
Trendscouting
Digital donations meetup
The donation market
Country Donation/Popu
lation (€)
Donation
volume (€)
Population
USA 683,00 212,64 Mrd. 311 Mio.
Netherlands 259,00 4,3 Mrd. 16,6 Mio.
UK 198,00 12,23 Mrd. 61,6 Mio.
Switzerland 121,00 0,96 Mrd. 7,9 Mio.
Germany 67,00 4,5 Mrd. 82,0 Mio.
Austria 54,00 0,46 Mrd. 8,4 Mio.
Online generated donations
Disaster
Relief: up
to 50% +
Disaster
Relief: up
to 50% +
Yearly donations in
Germany: 4,5 Billion
7
7-10 %
Future most important fundraising channels
8
Quelle: Online Fundraising
Studie 2012, Altruja GmbH.
Online Fundraising
Long Tail: Visibility for local projects
Direct cash transfers: Cutting out the middle men
11
Improve transparancy & accountability
Web of Trust: Crowdsourcing opinions
Lower Fundraising costs
100 %
Enlarging the pie: Younger donors
Painless Giving
Round-up while shopping
Affiliate Marketing
Gamification
Mobile donations
Mobile donations
Mobile donations
Mobile donations
Mobile donations
The Challenges
25
1. How can we implement donations in our daily life?
1. How can we make „donations“ sexy?
2. How do we encourage recurring online donations?
1. How do we encourage NGOs to motivate their
supporters to start fundraising events?
Work with us on these challenges!
26
When?
19. – 21. July 2013
Where?
Betterplace office, Schlesische Strasse 26, 10997 Berlin
How?
Write to jb@betterplace.org
betterplace lab
gut.org gemeinnützige Aktiengesellschaft
Schlesische Strasse 26, 10997 Berlin
Tel +49 30 76 76 44 88-0, F-40
jb@betterplace.org
Thank you very much.
Dr. Joana Breidenbach
Founder and CEO
betterplace lab
Anthropologist & Author

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Digital donations meetup

Hinweis der Redaktion

  1. Betterplace: marketplace for social projects Founded 2007 5000+ projects Donors Donations transferred: > 10 Mio. € Non-profit joint stock corporation. Break even since 2011
  2. Betterplace: marketplace for social projects Founded 2007 5000+ projects Donors Donations transferred: > 10 Mio. € Non-profit joint stock corporation. Break even since 2011
  3. Trendscouting 24 Trends, 500 Cases
  4. USA: similar figures But dynamic growth
  5. In lab ci. Studie 541 NPOs, Kooperation Altruja Hochschule für angwandte Wissenschaft München (HM) Unternehmensspenden werden innerhalb der nächsten drei Jahre auf dem ersten Platz gesehen. Online-Fundraising wird vom 5. auf den 2. Platz steigen, fast eine Verdreifachung des Prozentwertes. Post-Mailings, Mitgliedsbeiträge und staatliche Hilfen werden an Bedeutung verlieren. Weitere relevante Nennungen: Bußgeldspenden (14%), Telefon-/ SMS-Fundraising (13%), Straßen-Fundraising (7%).
  6. Digital media enable also quite radical solutions to poverty reduction: 1:1 Cash transfers
  7. 2. Improve accountability: Transparency: needs and project reports Notoriously intransparent One-way-street vs. Round about of communication
  8. Provide information which enables donors to make informed choices. Web of trust, crowdsourcing of trust Amazon, tripadvisor
  9. Make project financing easier and cheaper Fundraising is very expensive for NGOs and Social Entrepreneurs 1/3 directly back into new fundraising 100% forwarded to projects, we even cover transaction fees.
  10. 4. Increasing the pie By: targeting new donors, young people (average age on betterplace 37yrs.) wheras traditional donor market in Germany 65+ Try tp introduce new fundraising formats to German public, such as fundraising events for birthdays, marathons etc. make sharing & spreading easy
  11. Cooperations with companies and CSR: Payback
  12. Cooperations with companies and CSR: Payback
  13. Cooperations with companies and CSR: Payback
  14. Form your own waterband, the more you donate, the more sounds can you use
  15. Cooperations with companies and CSR: Payback
  16. 0,89 cent im App Store
  17. Wenn man sich bei Swear Jar anmeldet, wird gezählt, wie oft man bei Twitter flucht. Dem entsprechend bekommt man eine wöchentliche Spendenempfehlung an seinen Twitteraccount gesendet. Das gespendete Geld geht an UN-Projekte, die die Hungersnot in Ostafrika bekämpfen, insbesondere wenn man den Hashtag #fuckfamine twittert.
  18. And Ablass-App Jule