2010 OASBO Spring Conference Presentation: Simple Strategies for Helping Support Staff Become Part of the PR Team
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From the Inside Out: Simple Strategies for Helping Support Staff Become Part of the PR Team.
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2010 OASBO Spring Conference Presentation: Simple Strategies for Helping Support Staff Become Part of the PR Team
- 1. FROM THE INSIDE OUT: Simple Strategies for Helping Support Staff Become Part of the PR Team www.slideshare.net/bethmichelle
- 2. PRESENTERS: Beth Milligan, Public Relation ship s
- 3. PRESENTERS: Michelle Vroom, Vroom Strategic Communications
- 4. It starts… on the Frontlines!
- 5. Up to 90% of School Communication comes from School District Employees!
- 6. Not from your Superintendent or Board Members
- 7. And not from your PR/Communication Dept.
- 8. Build a Foundation Lay the Groundwork
- 9. Make your Staff…Your District’s Ambassadors!
- 10. Build a Foundation Conduct Staff Surveys or Hold Focus Groups Formal or Informal Listen & Learn!
- 11. Define your Expectations
- 13. Make sure they are Measurable
- 14. TOP 10 Simple Strategies
- 15. Strategy #1
- 16. Create an Employee Newsletter Include relevant news for everyone Create regular features Recognize employees
- 17. Strategy #2
- 18. Put Employees First Adopt a “First to Know” philosophy Remember: “7 Words You Don’t Want to Hear” from Employees
- 19. Strategy #3
- 20. Recognize Employees Recognition above Compensation Create Opportunities to Recognize Employees
- 21. Strategy #4
- 22. Train Staff Internal Opportunities External Opportunities Formally Recognize Training
- 23. Strategy #5
- 24. Build a Key Communicators Network Gather Information Distribute Information
- 25. Strategy #6
- 26. Make Employees Reporters Teach Employees Give Employees Tools Create Venues for Sharing
- 27. Tip #7
- 28. Celebrate Employees on Opening Day Invite & Welcome Compensate Recognize
- 29. Strategy #8
- 30. Use Personal Touches Emails Greeting Cards Custom Uniforms
- 31. Strategy #9
- 33. Seizing Opportunities Bus Driver Ball & Bus Road-EO Staff Picnic or Barbeque Food Tree or Event for Charity
- 34. Strategy #10
- 35. Conduct a “Grass is Greener” Campaign Be an “Undercover Boss” Do a “Dirty Job” Offer to Swap Jobs for a Day
- 36. www.nspraohio.org Membership Benefits Professional Development Crisis Management Support Web 2.0 Expertise Networking Opportunities
- 37. Questions?