1. Analysis of a Music Video
Music Video: Take Off- Chipmunk ft Trey Songz
The music video Take Off is a single by UK artist Chipmunk and American RnB artist Trey
Songz. This music video was released on July 15th 2011.
This music video opens with an
extreme long shot. A reason for the
use of this shot is that it establishes
the location. In this shot the audience
can see everything around the artist
and it gives them an idea of where the
video is being shot. Also the text on
this clip is in capital letters
‘CHIPMUNK’, this could be placed on top of the artist to let the audience know who the
person in the shot is and also to let them know who the music video is by.
We get a closer look of what the
artist looks like as we are shown a
Medium Shot of him. This shot
shows Chipmunk looking straight
into the camera, giving the audience
an idea of what he looks like.
Close to the start of this video we also are
introduced to the other artist featuring in
this video, Trey Songz.
In this clip Trey begins to sing the chorus of
the song. This is a low angled medium shot
of Trey Songz. As Trey sings the chorus, he
is looking down at the camera; this means
we are looking up to him, implying that he has a high status. Also in the background to the
left we can see a woman standing in a bikini. The lyrics say “Never thought I’d see the day

2. where you wasn’t by my side”. The woman in the background could be the person Trey is
singing about, implying she has left him; this could explain why she’s in the background and
not at the front of this clip.
We get to see a closer shot of
the woman’s face. The lyrics
say “It’s like you didn’t want
me to take off”, this could be
pointing out that the female
character didn’t want Trey
Songz to succeed.
Chipmunk here starts to rap his first
verse. As he says “I live my life in the
lime light”, as he says this a bright
light crosses over him. This was
purposely done so that the audience
would understand that he is
permanently kept in the lime light and
that his life has dramatically changed over recent years.
Chipmunk and Trey Songz are
both in this clip; this is the first
time during the video that we
see them performing together.
As Trey sings the chorus they
both stand in front of what looks
to be a very expensive car,
implying that they have made it
big in the music industry.
Here we see Trey singing to the same
female character, his lyrics say “put you
first in my world”, this could possibly mean

3. that the female then went and betrayed him and that is why he is singing this song.
This whole video is based on love and betrayal and by watching this video you can
understand the storyline and narrative. ‘Take Off’ is a very interesting music video that
definitely catches the audience’s attention.