Max Skibinsky, Founder of Inporia and former Founder of Hive7 (acquired by Playdom), presented at our SF Game Monetization event on May 9th, 2012. Check out the SF Game Monetization meetup: http://www.meetup.com/SFGameMonetization/ In this presentation, Max talks about the key to monetizing games is by tailoring the purchases to a player's emotions.

1. Color Of Money
Monetization of emotion
By Max Skibinsky

2. Kaleidoscope: fashion inspired

3. 1. Platonic Labels

4. MAU Social media
ARPU
DAU
Gamefication
ARPU

5. MAU
Social media
ARPU
DAU
ARPU
Gamefication

6. New knowledge?
- No way, bitches!
Aristotle
MAU
[ according to Wikipedia, during next 3 hours ]
ARPU
DAU
ARPU

7. Example 1: Are they games?

8. Are they games?

9. Are they games?
Games are Series of
interesting decisions
-Sid Meier

10. Are they games?
No decisions, no penalties, no failure
no storyline, no conclusion
Just endless flow

11. Example 2: virtual goods?

12. Knighthood

13. Knighthood message
Queen cersei is a total ho!!!

14. Knighthood message
Queen cersei is a total ho!!!
Respond for $3?

15. Knighthood message
Queen cersei is a total ho!!!
I never took money for it!!!
Respond for $5?

16. Knighthood message
Queen cersei is a total ho!!!
I never took money for it!!!
Mom??!!!
Respond for $10?

17. virtual goods?

18. not exactly “games”
It’s not only “virtual goods”
FREE your mind!

19. 2. POST tech

20. Jobs-ian vs. Gates-ian

21. Post Tech
• Fully Jobs-ian world now
• Everybody ó everybody | 24/7
• Tech is invisible plumbing
• World wide lattice of emotions
• Emotions propagate instantly

22. Keyword?

23. Emotion

25. 40 years later
Tech: we got it!

26. Better platonic label
shared emotional experiences*
* via technology channels
Old labels are obsolete: “web app”, “mobile
app”, “social media”, etc

27. [old] tech limits is the only driver of the
model
$50 Beat it
New
game

28. New “invisible” tech
flow of emotions in the lattice

29. No old rules, no old boundaries
Re-invent everything

30. 3. Monetization of
emotion

31. I
I’m TALANTED I’m successful
I’m consistent
I’m creative
I’m rich

32. II
My (X) Is longer I like you
Love me! I pay attention
to you
I’ll help you

33. IX
One for ALL &
All for one I’m part of the BIG thing
I serve the cause we are family! We got your
back
l
We are together

34. Creating & changing habbits
BJ Fogg, phD
bjfogg.com
behaviorgrid.org

35. Fogg Behavior Grid

36. Emotional experience cloud
Digital habits

37. The big finale
Ignore old labels!
(bitches)
understand the flow
Make & sell emotional
experiences

38. max@skibinsky.com
facebook.com/lordmax
startup-russia.com
Kalei.do

39. Must Read
• Fooled by Randomness, Black Swan, • Tipping Point
• On Intelligence, Incompleteness • The Blind Watchmaker
• Guns, Germs & Steel, Collapse • The God Dellusion
• The Red Queen • Genome
• Poor Charlie Almanac Ubiquity • Elegant Universe
• Evolution of Cooperation • The Trouble with Physics
• Nexus • The Road to Reality
• Social Atom • Freakonomics
• The Wisdom of the Crowds