The document discusses how to create an effective personal logo for real estate agents. It emphasizes that a logo's purpose is to reinforce an agent's identity in a client's mind with just a glance. It should resonate personally with the agent and communicate who they are, rather than what they do, through simple, memorable designs avoiding overused images. While logos may seem meaningless at first, consistent use over time shapes how people perceive the brand. The best logos are tailored to each agent and used consistently as their long-term identifier.

1. A personal logo's primary job is to excite your client's
memory so that with merely a glance, your identity is
reinforced in your prospect's mind. When done correctly
a logo gives you a powerful subconscious advantage in the
mind of the purchasers. It will make a good marketing
program better and make your customers feel more comfy
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2. The question is,"How do you actually know what a great
personal logo looks like? Most agents struggle with the
answer because they become confused about who they
may be attempting to please. Yes, My opinion is that in the
end, it's what the shopper feels about your brand
that matters. Nonetheless the reality is that what
consumers think and feel about a logo is primarily formed
over time by how to utilise your symbol to communicate
your message to them.

3. The Check Mark That Changed Advertising

4. Think about the Nike Swoosh. When it first appeared, it
was ridiculed by many it was simply a check mark. But
over time , Nike has turned into one of the most powerful
brands in the world. In recent study in the Book of Brand
Management, when a group of consumers were shown
the swoosh and asked what image it brought to mind,
they made an image of athletics,success, autonomy,
winning, quality and many other positive adjectives. It's
still a check mark but the meaning and worth are made by
how you utilise a brand not in the trademark itself.

5. So first and foremost when talking of a symbol, you need
to understand that art is absolutely subjective. What you
see and what I see and what your prospects see are all
completely different. So the first thing to search for in
creating your personal logo is something that resonates
with you. The best personal trademarks are actually a
mirrored image of who somebody is, not what they do.

6. If you are a warm and caring person, you probably want to
use earth tone colours and use a flowing font style and
graphics. If you're more analytical, you may go with
blues and more formal fonts and complex ordered lines.
It's also necessary to remember that simpleness is
power. Do not have too much going on in your symbol. A
single graphic element is almost always the most effective
way to go.

7. Go With Your Stomach

8. The genuine key when appraising your own trademark
isn't to contemplate what it suggests, but to make
contact with how you feel when you look at it. Thinking
too much will only make the process painful and
maddening. One of my best symbol artists recently told
me about a customer who continually asked what was her
logic behind this or that element of the symbol that she
was engaged on for them. When she told him it was as she
got a feeling that it represented his character, he virtually
became unglued trying to figure out the theory behind it.
The secret is to accept that it's simply a feeling.

9. That said, there are a few things you will need to avoid in
a logo, whether or not they feel right to you. First, stay
away from the overused pictures, like houses, doors,
windows and sold signs. They have been so overused that
they will never demarcate you from your competitors and
are never truly a mirrored image of who you are as a
person. Additionally , don't use your company colors
in your trademark or you will become totally invisible
when used anywhere near your company's logo.

10. The very worst of all is using your picture in your
trademark. Photo trademarks were designed as a low-cost
technique of making a symbol that does not require any
real creativeness or thought, simply placing a picture next
to a name. It has no more differentiating capability than
an agent's picture alone. Remember, your logo is a long
term identifier that should build value , goodwill and
saleability over a period of time. Your picture will be
superseded in 1 or 2 years and then you'll have to
start again with a new brand.

11. Photo emblems are great for the firms selling them
because you've got to keep buying a new one every
year or two. But every time you change your logo,
it's like you are frequently beginning over.
Additionally , if you use your logo in little sizes, which you
will do, a photo symbol doesn't reduce well,
particularly in full body shots, making your face
unrecognizable. When you have advertisements with a
great graphic element to draw the reader's attention, a
picture trademark competes for attention and ends up
making the ad look cluttered - especially if the emblem is
suitably big to make the agent's picture look great - so
reducing the general efficiency of the ad.

12. Do It Properly, Do It Once

13. Since your personal real estate symbol is a long-term
identifier that you're going to use for next 20 years
or more, begin by hiring a personal logo artist that does
them for a living. Not a graphic hobbyist who. Just likes to
be creative. 2nd, trust your gut. Go with the logo that you
feel best about even if you cannot logically say why. Do
not show your decisions to other agents in your office, as
they'll absolutely mystify you, battering you with
masses of statements about what your logo means to
them.

14. The key to recollect is that when any person, including
your customers, sees your trademark for the first time, it
is gibberish. Over time , thru the consistent use of your
personal brand, it will come to encapsulate the sum total
of your image.

15. Talk to an individual marketing consultant about how to
create a dynamic and dynamic private emblem for your
real estate marketing needs now.

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