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One of the keys to the success of top Internet marketing entrepreneurs is that they target their
audience and speak directly to them.
For many new to the Internet marketing game, however, the idea of selling to only a small
segment of the marketplace seems counterintuitive. Why would anyone want to limit potential
buyers and risk lost sales?
I can assure you, however, that choosing a target audience and working to speak directly to them
will help you achieve your sales goals in a way casting a wide net cannot.
If this still seems a bit off, think of what a party is like. At a party, there are multiple groups each
comprised of different people experiencing the party in different ways.
Approaching each group in the same way to discuss the same thing will be ineffective and will
result in decreased enjoyment for all partygoers. But, if you talk to small groups on an individual
basis, you will increase your personal connection and establish a rapport.
Internet marketing is no different. If you focus your energies on the needs and wants of a select
few, you'll be more likely to push the button that spurs them into action.
If you talk to everyone all at once using the same voice and marketing message, you're likely to
alienate everyone.
So, let's take a look at some of the ways you can segment your audiences so your Internet
marketing campaigns will be more effective. Below are 5 questions to ask yourself to help you
establish your target audience.
1.What is the gender of your audience? According to the Direct Swelling Association, 98% of
direct sellers are women. Something to think about for network building.
2.What is your target's socioeconomic status? If you're talking to people struggling to make ends
meet, you want to address this in your marketing campaigns and speak directly to this "pain point."
3.Where do they live? People in bigger cities have very different interests and perceptions than
those living in rural areas. International audiences are a special category themselves.
4.How old are they? While age should never be a limiting factor, younger targets have different
goals than older targets.
5.Can they get value from what you offer? Not everyone will take something of value away from
your business. Focus on those who are interested in your business or businesses like yours.
Target, or niche, marketing helps marketers establish very specific parameters for their marketing

2. campaigns. This allows for the greatest level of customization and direct selling.
Internet marketing does not allow us to stop by our customers' homes to talk with them at length
and figure out what they need. Those days are gone for most of us.
But, by carefully choosing our audiences we are able to communicate to larger audiences more
efficiently and with greater success. We're not in one living room. We're in every living room.
The mind reels a bit when you start to think about those possibilities.
Internet marketing isn't new, and it's not anything that hasn't been done before. But, for those
willing to take the time to own their little corner of the world, Internet marketing can be a unique,
personalized experience for customers and marketers alike.
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http://tinyurl.com/comm77u
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