5 Top Web Management Principles: Achieve Consensus Within Your Organization
•Download as PPTX, PDF•
2 likes•1,139 views
Web management or web governance? Whatever you call it, your web team will work better together if they agree on a few top principles of website design and operation. Gerry McGovern's Customer Carewords partnership received nearly 1,000 responses in late 2012 to a survey asking people to select their top 5 web management principles from 44 options. Open the presentation to discover the top principle that everyone agreed upon, from web editors and content creators to IT folk to web managers and more.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (13)
Similar to 5 Top Web Management Principles: Achieve Consensus Within Your Organization
Similar to 5 Top Web Management Principles: Achieve Consensus Within Your Organization (20)
More from Bob Johnson, Ph.D.
More from Bob Johnson, Ph.D. (17)
Recently uploaded
Recently uploaded (20)
5 Top Web Management Principles: Achieve Consensus Within Your Organization
- 1. 5 TOP WEB MANAGEMENT PRINCIPLES: ACHIEVE CONSENSUS WITHIN YOUR ORGANIZATION ©ROBERTE. JOHNSON, PH.D.2010 Bob Johnson, Ph.D. President, Bob Johnson Consulting Partner, Customer Carewords, Ltd J.Boye Web & Intranet Conference Philadelphia, PA May 6-9, 2013 Bob Johnson Consulting, LLC 1
- 2. AS WE START TODAY… Bob Johnson Consulting, LLC 2
- 3. Lisa Welchman • ―The good is that time has passed and there are clear norms being established for what an organizational digital presence is comprised of— even if new ideas are cropping up every day. • ―The bad is that there’s a mess to clean up.‖ • From ―Three Digital Governance Challenges‖ at http://bit.ly/Y2238M On the current state of digital affairs since 1995… Bob Johnson Consulting, LLC 3
- 4. Chaos to control and change… The original is at http://xkcd.com/773/ Bob Johnson Consulting, LLC 4
- 5. Jonathan Kahn •Advocacy •Facilitation •Diplomacy •Pragmatism •Patience • From ―Web Governance: Becoming an Agent of Change‖ at http://bit.ly/17VdIrY Critical skills for a web professional today… Bob Johnson Consulting, LLC 5
- 6. THE SURVEY… • October 30 to December 6, 2012 • 1,009 responses • Promoted by Carewords partners to clients, news subscribers, and forums Bob Johnson Consulting, LLC 6
- 7. THE QUESTION… ―What do you think are the top 5 principles for successfully managing an organization's online presence?‖ Bob Johnson Consulting, LLC 7
- 8. THE QUEST… Identify areas of consensus among people who share responsibilities for creating an effective online presence. Bob Johnson Consulting, LLC 8
- 9. THE GOAL… • Get the right people working together on a web management team • Will broad membership work best? Bob Johnson Consulting, LLC 9
- 10. THE RESPONSE… Content creators, editors…………….. 287 (29%) IT, Developers…………………………. 75 (8%) Management… ……………..………… 200 (20%) Marketing, Sales, Communications…. 136 (14%) User Experience, Design……………...146 (15%) Bob Johnson Consulting, LLC 10
- 11. THE EXERCISE… Let’s take the survey… And compare our answers Bob Johnson Consulting, LLC 11
- 12. BACKGROUND INFO… Bob Johnson Consulting, LLC 12
- 13. What do you do? Bob Johnson Consulting, LLC 13
- 14. Where do you work? Bob Johnson Consulting, LLC 14
- 15. How many people in your organization? Bob Johnson Consulting, LLC 15
- 16. What do you mostly work on? Bob Johnson Consulting, LLC 16
- 17. Where do you live? (22 countries overall) • United States…………….. 367 • United Kingdom………….. 132 • Norway……………………. 114 • Canada……………………. 70 • Australia…………………… 67 • Belgium……………………. 42 • Netherlands……………….. 32 • Denmark…………………… 28 Bob Johnson Consulting, LLC 17
- 18. RESULTS… Bob Johnson Consulting, LLC 18
- 19. 5 principles get 25% of the votes… Bob Johnson Consulting, LLC 19
- 20. #1 FOR EVERYONE… ―Ensure customers can quickly and easily complete their top tasks.‖ Bob Johnson Consulting, LLC 20
- 21. 1st rank for each group… 0 5 10 15 Content IT, Developers Management Marketing UX, Design Everyone is 7+%... #1… ―Ensure customers can quickly and easily complete their top tasks.‖ Bob Johnson Consulting, LLC 21
- 22. LEAST AGREEMENT… ―Act on customer feedback and behavior – don’t simply observe and collect it.‖ Bob Johnson Consulting, LLC 22
- 23. Need to explore… 0 2 4 6 Marketing Management Content IT, Developer UX, Design #5… ―Act on customer feedback and behavior – don’t simply observe and collect it.‖ Bob Johnson Consulting, LLC 23
- 24. EXERCISE: 3-STEP WEB GOVERNANCE HEALTH CHECK… • Establish the scale of your website • Audit Governance activities • Audit Governance resources Bob Johnson Consulting, LLC 24
- 25. 1st: Define the scale of your site… http://www.diffily.com/articles/healthcheck.htm Bob Johnson Consulting, LLC 25 • Size • Activity • Complexity
- 26. Scale influences governance… http://www.diffily.com/articles/healthcheck.htm • Large-Scale • Activity… 2M unique visitors or 8M page impressions per month • Complexity… transactions, log-ins, video, audio, flash etc. • Size… People (15) hours for design, production, maintenance etc. • Mid-Scale • Activity… 500K unique visitors or 1M page impressions per month • Complexity… similar to large-scale but less of it; no transactions • Size… 8 people to produce content, design, and code • Small-Scale • Static site w/ no transactions; simple navigation; 1 to 2 people can do everything needed; relatively low use. Bob Johnson Consulting, LLC 26
- 27. 2nd: Audit governance activities • 22 activities… • 4 Leadership • 8 Development • 6 Maintenance • 4 Technical Bob Johnson Consulting, LLC 27
- 28. Rate each activity, 1 to 10 (best)… Name the person responsible… Bob Johnson Consulting, LLC 28
- 29. Rate each activity, 1 to 10 (best)… Name the person responsible… Bob Johnson Consulting, LLC 29
- 30. Reporting the results… activities • What was the total score for 22 activities? • What were the scores for individual activities? • Create three activity rating lists • Governance activities w/ 8 to 10 points • Governance activities w/ 5 to 7 points • Governance activities w/ 1 to 4 points Bob Johnson Consulting, LLC 30
- 31. Reporting the results… responsibility • Create two ―responsible person‖ lists • Governance activities where you know the person responsible • Governance activities where you don’t know who is responsible • The end result… • You have a base line to evaluate whether or not you have a functioning ―web governance‖ system • Compare & discuss differences among members of the team. Bob Johnson Consulting, LLC 31
- 32. 3rd: Audit resources • People • Numbers, skills, responsibilities, time available, evaluation • Tools • Do people have the tools to do their jobs? • Processes • Are procedures/standards documented? Is there an update plan? • Budget • Does it cover people & tools? Does it reflect future plans? Bob Johnson Consulting, LLC 32
- 33. STRENGTHENING A WEB GOVERNANCE TEAM… Bob Johnson Consulting, LLC 33
- 34. Create a functional model… Robert Jacoby at http://bit.ly/Zv0Iph Bob Johnson Consulting, LLC 34
- 35. FIRST IN THE FUNCTIONAL MODEL… ―The right people in the right places.‖ Bob Johnson Consulting, LLC 35
- 36. AGREE ON WORKING PRINCIPLES… • Visitor experience comes first • Less is best… less code, less features • Design first, develop second • Constant improvement, innovation • http://www.landmarkgroup.com/blog/2011/07/thoughts-on- building-a-web-team.html Bob Johnson Consulting, LLC 36
- 37. CREATE A ROADMAP… • Look ahead 12 to 14 months… • Prioritize what’s most important … • Outline projects w/ start and finish dates • http://blog.xcentium.com/2012/11/web-governance- control-the-web/ Bob Johnson Consulting, LLC 37
- 38. COMMUNICATE OFTEN… • Weekly team meetings. • Quarterly info sessions for anyone interested enough to come. • Annual victory report for friends and stakeholders. Bob Johnson Consulting, LLC 38
- 39. RESOURCES… Bob Johnson Consulting, LLC 39
- 40. A genuine thought leader… http://welchmanpierpoint.com/our-team/lisa-welchman Bob Johnson Consulting, LLC 40
- 41. 6 concepts for the future… http://bit.ly/Zv0Iph Bob Johnson Consulting, LLC 41
- 42. Years of team building reviewed… http://bit.ly/115IXLH Bob Johnson Consulting, LLC 42
- 43. 11 control points… Strategy to UX/design http://blog.xcentium.com/2012/11/web-governance-control-the-web/ Bob Johnson Consulting, LLC 43
- 44. Web people as change agents… http://alistapart.com/article/web-governance-becoming-an-agent-of-change Bob Johnson Consulting, LLC 44
- 45. WRAPPING UP… Bob Johnson Consulting, LLC 45
- 46. A web team that survives & thrives… • Agree on management principles. • Agree that resources might not permit immediate attention to every principle. • Audit governance activities and prioritize areas for attention related to the online strategy. • Audit resources available to improve governance activities. • Communicate: within the team and with the rest of the organization. Bob Johnson Consulting, LLC 46
- 47. Chaos to control and change… The original is at http://xkcd.com/773/ Bob Johnson Consulting, LLC 47
- 48. THANKS FOR BEING HERE IN PHILADELPHIA! Bob Johnson, Ph.D. bob@bobjohnsonconsulting.com www.bobjohnsonconsulting.com @highedmarketing Bob Johnson Consulting, LLC 48
- 49. ADDENDUM More details on survey results… Bob Johnson Consulting, LLC 49
- 50. Top 5 management principles overall… Bob Johnson Consulting, LLC 50
- 51. 5 principles get 25% of the votes… Bob Johnson Consulting, LLC 51
- 52. 1st rank for each group… 0 5 10 15 Content IT, Developers Management Marketing UX, Design Everyone is 7+%... #1… ―Ensure customers can quickly and easily complete their top tasks.‖ Bob Johnson Consulting, LLC 52
- 53. 2nd rank for Content, IT #2… ―Make decisions based on evidence and facts, not opinions.‖ Bob Johnson Consulting, LLC 53 0 2 4 6 8 UX, Design Management Marketing IT, Development Content
- 54. 2nd rank for Content, M arketing 0 2 4 6 Management UX, Design IT, Developers Marketing Content #3… ―Identify your customers top tasks based on what they do, not what they say they do.‖ Bob Johnson Consulting, LLC 54
- 55. 1st for Content people only 0 2 4 6 Content UX, Design Marketing IT, Developer Management #4… ―Keep content as concise and simple as possible.‖ Bob Johnson Consulting, LLC 55
- 56. Need to explore w/ UX folk 0 2 4 6 Marketing Management Content IT, Developer UX, Design #5… ―Act on customer feedback and behavior – don’t simply observe and collect it.‖ Bob Johnson Consulting, LLC 56
- 57. Most & least important principles… Votes cast for top 11… Votes cast for the last 10… Bob Johnson Consulting, LLC 57