Key Website Features for Adult Student Recruitment
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People find your website through online search or in response to your advertising, but how well do you convert them after they arrive? Check this presentation for key examples from 18 colleges and universities.
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Key Website Features for Adult Student Recruitment
- 1. Key Website Features for Adult Student Recruitment ©Robert E. Johnson, Ph.D. 2009 Adult Student Recruitment and Retention Conference Madison, WI October 26-27, 2009
- 4. Public university distance learning students…
- 5. The very first impression… The 5 Second Rule
- 6. Critical… the first 5-second impact http://www.devry.edu/
- 7. Easy to find academic programs…
- 8. 10 high visibility program choices… http://admission.emerson.edu/graduate/
- 9. Another program focused entry point… http://www.cel.cmich.edu/programs/
- 11. Clear academic program presentation…
- 12. Easy to scan for key points… http://www.worldcampus.psu.edu/iMBA.shtml
- 13. Easy to find online classes…
- 14. Don’t make people search all classes… http://www.umassulearn.net/classes/winter-2010/online
- 15. Video makes marketing personal…
- 16. Life experience leads to education… http://realpeople.waldenu.edu/video-tim.cfm
- 17. Coping with family challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
- 18. Blogs aren’t just for teens…
- 19. Especially for adults http://blogs.targetx.com/umbssw/
- 21. Easy cost calculator… http://adultlearner.njit.edu/admissions/financialaid/index.php
- 22. Easy to chat, inquire, apply… http://www.mbaregis.com/
- 23. Simple, quick to ask for info… https://www.scps.nyu.edu/contactUs.htm
- 24. Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432
- 25. Special attention for special groups…
- 26. Especially for the military… http://www.discoverstedwards.com/x440.xml
- 27. Social networks for ongoing engagement…
- 28. A flagship public university… http://www.osu.edu/features/2008/socialmedia/
- 29. The largest university… http://www.phoenix.edu/students/online_communities.html
- 30. A point for the (near) future… Get ready for the mobile web…
- 31. From smartphones to your website… http://www.apu.edu/m/
- 32. Communication for conversion… http://www.stmarytx.edu/admission/
- 35. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com