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Key Features: Websites to Recruit Graduate Students

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

Review of 19 website features for graduate and professional school student recruitment, including new challenges from the advent of mobile marketing.

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Key Features: Websites to Recruit Graduate Students ©Robert E. Johnson, Ph.D. 2010 Graduate Student Marketing Seminar Education Dynamics – Aslanian Conferences New York, N.Y. July 29 , 2010
6 key points about anything online… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Major reason people go to a website… ,[object Object]
The Golden Rule… ,[object Object]
Most common mistake… ,[object Object]
Distance learning students…
Not all visitors start at the home page… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do “new visitors” start?
Inquire, apply from every page…
Easy to find academic program list… http://www.devry.edu/
Clean academic program page… http://www.worldcampus.psu.edu/iMBA.shtml
Transparent program tuition… http://www.emerson.edu/admission/graduate-admission/tuition-expenses/tuition-cost
Clear payment options… http://extended.nau.edu/PaymentOptions.aspx
Clear financing options… http://www.njit.edu/graduatestudies/finaid.php
Competitor tuition costs… http://www.mbaregis.com/tuition-finaid.php
Prominent social media… http://www.phoenix.edu/students/online_communities.html
Incentive to inquire, apply http://www.mbaregis.com/
Videos to tell important stories… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
“ Right for the web” viewbook… http://www.risd.edu/graduate/
Easy to complete inquiry form… https://www.devry2.com/landing6_1/default.aspx?vc=140427
Easy to refer potential students… http://www.waldenu.edu/refer/
On the mobile web…
“ Mobil Access 2010” Pew Internet and American Life Project May 2010 Research Report http://bit.ly/cqxi6D
Track mobile access to your website
“ Young adults” 18 to 29… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Slightly older adults… 30-49 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile App vs. Mobile Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highlight what’s available… http://www.simon.rochester.edu/news-and-media/simon-iphone-app/index.aspx
Opening view…
Scan without “finger flicks”…
Read without “finger flicks”…
Tasks from a mobile device… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 summary points… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

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