How to Use Social Media to Promote Your Swim Team Without Jeopardizing Scholarships
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Slideshow created for my presentation at the International Swim Coaches Association. Although this is geared for swim coaches, it is applicable to any sport. Basic information and stats on social media provided.
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How to Use Social Media to Promote Your Swim Team Without Jeopardizing Scholarships
- 1. Social Media & Swimming Bess Auer
- 2. Bess Auer
- 3. Bess Auer Educator, blogger, social media pro
- 4. Bess Auer Host of the largest blogger and social media conference in the southeast Educator, blogger, social media pro
- 5. Bess Auer Host of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com
- 6. Bess Auer Host of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com Broadcaster of University of Florida Swimming and Diving Meets
- 7. Bess Auer Host of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com Broadcaster of University of Florida Swimming and Diving Meets Swim wife and swim mom
- 8. The language of today’s swimmers... do you speak it?
- 9. The language of today’s swimmers... do you speak it? Texting
- 10. The language of today’s swimmers... do you speak it? Texting Facebooking
- 11. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting
- 12. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams
- 13. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams Snapchats
- 14. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams Snapchats Video
- 15. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams Snapchats Video
- 16. The language of today’s swimmers... do you speak it?
- 17. Why Learn Their Language?
- 18. Why Learn Their Language?
- 19. Why Learn Their Language?
- 20. Why Learn Their Language?
- 21. Why Learn Their Language?
- 22. Why Learn Their Language?
- 23. Why Learn Their Language?
- 25. Personal Page
- 26. Personal Page You don’t ever have to post.
- 27. Personal Page You don’t ever have to post. You don’t ever have to friend somebody.
- 28. Personal Page You don’t ever have to post. You don’t ever have to friend somebody. Nobody ever has to know you are on there.
- 29. Personal Page You don’t ever have to post. You don’t ever have to friend somebody. Nobody ever has to know you are on there. You must have a personal page to set up a “Fan Page”
- 34. Location and Hours Important Info Work Outs Photos and Video
- 35. Location and Hours Important Info Work Outs Photos and Video
- 49. Why Have a Fan Page on Facebook?
- 50. Why Have a Fan Page on Facebook?
- 51. Why Have a Fan Page on Facebook?
- 52. Why Have a Fan Page on Facebook?
- 53. Why Have a Fan Page on Facebook?
- 54. Why Have a Fan Page on Facebook?
- 55. Why Have a Fan Page on Facebook?
- 58. We follow
- 60. Read articles
- 66. RT = Retweet
- 67. RT = Retweet
- 68. RT = Retweet Do that here
- 71. @JohnLohn = John Lohn
- 72. @JohnLohn = John Lohn
- 75. Anytime you mention a username, that user will see it.
- 78. Links can be placed for the reader to click.
- 82. Hashtags tag a tweet so it will show up in a particular search.
- 87. Why Be on Twitter?
- 88. Why Be on Twitter?
- 89. Why Be on Twitter?
- 90. Why Be on Twitter?
- 91. Why Be on Twitter?
- 92. Why Be on Twitter?
- 93. Why Be on Twitter?
- 111. Social Media Pitfalls Save the Scholarship
- 112. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams Snapchats Video
- 114. 77% of adolescents have a cell phone
- 115. 77% of adolescents have a cell phone 83% use at least one social media account
- 116. 77% of adolescents have a cell phone 83% use at least one social media account 22% say they access a social media account over 10 times per day
- 117. 77% of adolescents have a cell phone 83% use at least one social media account 22% say they access a social media account over 10 times per day In 2012 one-third of colleges say they denied an applicant due to social media postings
- 118. 77% of adolescents have a cell phone 83% use at least one social media account 22% say they access a social media account over 10 times per day In 2012 one-third of colleges say they denied an applicant due to social media postings 57% of colleges now pay companies to monitor their student-athlete postings
- 119. What Are Colleges Looking For?
- 120. What Are Colleges Looking For? 89% use social media to aid in recruitment
- 121. What Are Colleges Looking For? 89% use social media to aid in recruitment Over half regularly screen applicants’ postings
- 122. What Are Colleges Looking For? 89% use social media to aid in recruitment Over half regularly screen applicants’ postings 27% google a prospective athlete
- 123. What Are Colleges Looking For? 89% use social media to aid in recruitment Over half regularly screen applicants’ postings 27% google a prospective athlete 25% turn to Facebook first
- 124. What Are Colleges Looking For? 89% use social media to aid in recruitment Over half regularly screen applicants’ postings 27% google a prospective athlete 25% turn to Facebook first 35% of applicants are rejected due to inappropriate or offensive postings
- 125. What to Watch For as a Coach:
- 126. What to Watch For as a Coach: Bullying or violent postings
- 127. What to Watch For as a Coach: Bullying or violent postings Risque photos or overtly sexual references
- 128. What to Watch For as a Coach: Bullying or violent postings Risque photos or overtly sexual references Language: cursing, racist or bigoted
- 129. What to Watch For as a Coach: Bullying or violent postings Risque photos or overtly sexual references Language: cursing, racist or bigoted References to drugs or alcohol
- 130. What to Watch For as a Coach: Bullying or violent postings Risque photos or overtly sexual references Language: cursing, racist or bigoted References to drugs or alcohol Bad-mouthing of other swimmers, teams, or colleges
- 131. Notify and Involve the Parent:
- 132. Notify and Involve the Parent: “Have swimmer’s future in mind”
- 133. Notify and Involve the Parent: “Have swimmer’s future in mind” “This is what colleges are denying students for”
- 134. Notify and Involve the Parent: “Have swimmer’s future in mind” “This is what colleges are denying students for” It is not your job to parent, but simply let the parent be aware of the swimmer’s postings
- 135. Notify and Involve the Parent: “Have swimmer’s future in mind” “This is what colleges are denying students for” It is not your job to parent, but simply let the parent be aware of the swimmer’s postings Use facts to back up any concerns
- 136. High Tech Tools Engage your swimmers
- 138. Just talk! State the tips and reminders you want your swimmer to remember
- 139. Just talk! State the tips and reminders you want your swimmer to remember Text it right to your swimmer’s phone to listen to later.
- 141. Narrate the race and audibly evaluate the stroke.
- 142. Narrate the race and audibly evaluate the stroke. Text it right to your swimmer’s phone to watch later.
- 143. Coach’s Eye - $4.99 Illustrate a video clip then send it to your athlete.
- 145. Capture Something Great? Post it!
- 146. Reminders:
- 147. Reminders: What you post is public.
- 148. Reminders: What you post is public. Double-check spelling and grammar.
- 149. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of age groupers.
- 150. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of age groupers. Focus on positive messages.
- 151. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of age groupers. Focus on positive messages. Avoid private messaging.
- 152. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of age groupers. Focus on positive messages. Avoid private messaging. Educate your swimmers and parents.