1. Homework assignment 7 The Pudding Factory Sophie Challen, Joyce Bermudez, Carl John, Alex Silva, Mahmud Moral and Anthony Serio

2. Current Approach The current approach is not appealing to the millenial group. It reaches the an older group More information driven Millenials just want facts

3. Improvements Make the look more appealing to the millenial group by: Making the campaign colourful Less information just facts A spokes person who reaches the millenial group Make a facebook twitter and a blog and make them very interactive More online campaigns then print as millenials are online more. Give the missions to get them involved and make them feel like they are doing something.

4. Facebook Make the information more local rather then across Canada. Create a page that is fun and interactive

5. Twitter Make it interactive with a lot of questions. Give mini missions that they can go out and do to help the campaign. Try and have a personal relationship with each follower.

6. Blog Simple colourful layout Weekly updates Weekly missions with a winner or “member of the week”

7. Sophie Challen – made power point and came up with ideas (member of the week/missions) Joyce Bermudez – made logo Carl John – ideas (Twitter) Alex Silva – ideas (Facebook) Mahmud Moral – ideas (making local) Anthony Serio – Ideas (look)