This slide outlines my social media approach to my personal brand.

1. Bernard Fernandes In essence, science is a perpetual search for an intelligent and integrated comprehension of the world we live in. Cornelius Bernardus Van Neil

2. Introduction My name is Bernard Fernandes, a graduate of York University, and currently a post graduate student of Public Relations in the Fall 2009 class at Humber College, Toronto. Welcome to my Brand Plan

3. Brand Plan Flow Chart

4. Goal To promote growth in science literacy as a Science Communicator within the industry; in an Agency setting or Organizational Structure like a University.

5. Interests

6. The Flow Chart Identifies Three (3) selling points of my Brand. 1. Education in Physical Geographical Sciences. 2. Work experience as a science communicator. 3. Humber College Public Relations training.

7. Major Challenges To Achieving This Brand 1. Low scientific online presence 2. The need for third party endorsement of scientific facts 3. Lack of scientific literacy within the public arena- did the chicken come before the egg?

8. Objectives and Strategies To position myself and my online presence as a credible ‘distiller” of complicated science information to the general public. To reach the science illiterate audience who are looking for a quick, simple explanation of science findings/research and relevant science To be dynamic in the many channels I use to convey this information to various audiences

9. Tactics/Approach Work as a catalyst in initiating the discussion of science > through Blogging Strengthen my connection to Humber and other PR professionals> through Ning Offer an alternate to blogs> via Twitter Connect with those in the field> using Linkedin Leave a comment trail > find those who are respected in the field and participate in the dialogue with them

10. Why Market This Way? We spend more time with online content, than we do with traditional media. More people are getting their information from the online sphere. Science is a progressive subject and we must tap into the online community to speak to those at large if we wants to be relevant in today’s community as science communicators

11. Timeline By December 16th I plan on: Being the go-too person in my program for science related questions opinions and as a resource. Track My Brand Plan Progress on Twitter YouTube Field Notes Find Me On: