EMC leverages a Jive powered community to turn its 48,000 worldwide workforce into brand advocates by keeping it simple. Download the case study here: http://www.thesocialbusinessengine.com/emc

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2. FEATURING
TODD FORSYTHE
V.P. of Conversation
Marketing at EMC
Your Host
LIZ BRIGHAM
Sr. Product Marketing
Manager at Jive Software
BERNIE BORGES
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3. Internal Advocacy Program
“A social business recognizes that
employees are potential brand advocates.”
Employees often have 10 times the
followers as branded account(s).
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4. How EMC Turned Employees Into
Brand Advocates
Make it easy for employees to engage in the
conversation by delivering social ready
content.
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5. Provide Social Ready Content
It’s as easy as clicking a button to share
EMC content with the community.
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6. Todd Forsythe
VP of Conversation Marketing at EMC
“To be social externally…
you need to be social internal.”
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7. Executives Ignite Conversation
• Executives are influencers.
• When executives engage, they ignite
conversation.
• Engage executives early in the strategy.
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8. Listen, Engage, Act
Getting started advice
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•
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•
•
Start simple
Listen to customers
Understand where they engage online
Learn what they are talking about
Then take ACTION!
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9. EMC Community Network…
Powered by Jive Software
• EMC Community engages with 280,000
members globally.
• Jive software has made it possible for
EMC employees to contribute a 6% share
of voice.
• EMC enjoys a total of 14% share of voice
between their internal and external
communities.
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10. Learn More
• Watch Episode 5 – EMC Conversation
Marketing
• Download the EMC Case study
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