12. Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer premium packages for sale & make them limited editions / scarce goods” Massey University Chancellor Lunchtime Seminar - July 29 - Albany
13. How interest.co.nz makes money by giving away its news for free Massey University Chancellor Lunchtime Seminar - July 29 - Albany
14. Here’s our 10 commandments Massey University Chancellor Lunchtime Seminar - July 29 - Albany
15. 1. Keep costs low Massey University Chancellor Lunchtime Seminar - July 29 - Albany
16. Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free wherever Massey University Chancellor Lunchtime Seminar - July 29 - Albany
17. 2. Google is god Massey University Chancellor Lunchtime Seminar - July 29 - Albany
19. Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, Adsense Massey University Chancellor Lunchtime Seminar - July 29 - Albany
20. 3. Worship your community Massey University Chancellor Lunchtime Seminar - July 29 - Albany
21. Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, build Massey University Chancellor Lunchtime Seminar - July 29 - Albany
22. 3. Share link love Massey University Chancellor Lunchtime Seminar - July 29 - Albany
23. Link to othersEmbed other mediaBe part of an online communityAll about the hyperlink Massey University Chancellor Lunchtime Seminar - July 29 - Albany
24. 4. Donate the news and sell the data Massey University Chancellor Lunchtime Seminar - July 29 - Albany
25. Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to media Massey University Chancellor Lunchtime Seminar - July 29 - Albany
26. 5. Be open and tolerant Massey University Chancellor Lunchtime Seminar - July 29 - Albany
27. There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debate Massey University Chancellor Lunchtime Seminar - July 29 - Albany
28. 6. Spread the gospel through other media Massey University Chancellor Lunchtime Seminar - July 29 - Albany
29. TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on Sunday Massey University Chancellor Lunchtime Seminar - July 29 - Albany
30. 7. Open your source and be happy Massey University Chancellor Lunchtime Seminar - July 29 - Albany
31. Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloud Massey University Chancellor Lunchtime Seminar - July 29 - Albany
32. 8. Be the best and link to the rest Massey University Chancellor Lunchtime Seminar - July 29 - Albany
33. Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a niche Massey University Chancellor Lunchtime Seminar - July 29 - Albany
34. 10. Focus on a lucrative niche and nail it Massey University Chancellor Lunchtime Seminar - July 29 - Albany
35. 2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mln Massey University Chancellor Lunchtime Seminar - July 29 - Albany