There's so much data at your fingertips, but so few insights. I want to move beyond typical and common clickstream data that just answers what and move on to the why. Knowing the why will give us insight and help us make intelligent, actionable decisions on the web. Inspired heavily from Avinash Kaushik's book Web Analytics 2.0

1. Web Analytics 102
+ Tips & Tricks with Google Analytics
Bermon Painter - @bermonpainter - bermonpainter.com

2. The Paradox of Data
Lots of data, little insights

3. Clickstream
Multiple
Outcomes Analysis
Experimentation
and Testing
Voice of
Customer
Competitive
Intelligence
Insights

4. Clickstream What
Multiple
Outcomes Analysis How Much
Experimentation
and Testing Why
Voice of
Customer Why
Competitive
Intelligence
What Else
Insights Insights!

5. Clickstream
Multiple
Outcomes Analysis
Experimentation
and Testing
Voice of
Customer
Competitive
Intelligence
Insights

6. Clickstream
Multiple
Outcomes Analysis
Experimentation
and Testing
Voice of
Customer
Competitive
Intelligence
Insights

7. Clickstream
Multiple
Outcomes Analysis
Experimentation
and Testing
Voice of
Customer
Competitive
Intelligence
Insights

8. Clickstream
Multiple
Outcomes Analysis
Experimentation
and Testing
Voice of
Customer
Competitive
Intelligence
Insights

9. Clickstream
Multiple
Outcomes Analysis
Experimentation
and Testing
Voice of
Customer
Competitive
Intelligence
Insights

10. Clickstream
Multiple
Outcomes Analysis
Experimentation
and Testing
Voice of
Customer
Competitive
Intelligence
Insights

11. Small Business
1. Clickstream
2. Outcomes
3. Voice of Customer

12. Medium Business
1. Outcomes
2. Clickstream
3. Voice of Customer
4. Testing

13. Large Business
1. Voice of Customer
2. Outcomes
3. Clickstream
4. Testing
5. Competitive Intelligence

14. Reporting vs. Analysis

15. 1. Decentralized Decision Making

16. 2. History

17. 3. Risk Taking

18. 4. Distribution of Knowledge

19. 5. Availability of Raw
Analytical Brainpower

20. More on Clickstream

21. 1. Visits

22. 2. Unique Visits

23. 3. Time on Page / Time on Site

24. 4. Bounce Rate

25. 5. Exit Rate

26. 6. Conversion Rate

27. Google Analytics Tips & Tricks