First individual assignment for 'A Crash Course on Creativity' as a part of Stanford University Venture Lab online courses. - Beril Maraloğlu

1. A
Crash
Course
on
Crea,vity
Assignment:
´Are
You
Paying
A7en,on?´
Professor:
Tina
Seelig
Beril
Maraloğlu
Beril
Maraloğlu

2. A
Crash
Course
on
Crea,vity
2012
INDEX:
• Before
We
Start
• Brands
– Zara
– Marks
&
Spencer
– Nine
West
– Steve
Madden
– Tekin
Acar
– Tobacco
Shop
• Thank
you!
Beril
Maraloğlu

3. A
Crash
Course
on
Crea,vity
2012
Before
We
Start:
• The
assignment
was
to
go
to
6
different
stores
to
make
observa,ons
with
the
help
of
the
guide
and
take
photographs
to
capture
these
observa,ons.
• Unfortunately,
due
to
stores’
policy,
it
was
strictly
forbidden
to
take
photographs.
Even
the
manager
of
the
store
is
not
allowed
-­‐
that
is
why
there
will
only
be
logos
and
photos
could
be
found
online
(with
credits
at
the
bo7om
of
each
page)
with
insights
and
hidden
opportuni,es.
Beril
Maraloğlu

4. A
Crash
Course
on
Crea,vity
2012
ZARA
• Insight:
Affordable
and
fashionable
clothes.
• Hidden
Opportunity:
The
bags
are
at
the
top
shelf
and
the
shoes
are
at
the
bo7om
shelf.
Accessories
and
perfumes
are
located
towards
them,
however
this
are
is
also
at
the
other
side
of
the
cash
register.
Poten,al
buyers
cannot
spend
much
,me
there
in
order
not
to
make
that
place
crowded.
They
can
be
located
somewhere
else
to
increase
the
poten,al
of
buying.
Also,
the
same
groups’
Bershka
and
Oysho
could
located
near
Zara.
(maybe
an
internal
gateway
would
encouraged
people)
Photo
credit:
h7p://wowturkey.com/t.php?p=/tr520/Ogulhan_Forum_MERSIN_ZARA.jpg
Beril
Maraloğlu

5. A
Crash
Course
on
Crea,vity
2012
MARKS
&
SPENCER
• Insight:
Comfortable
and
trendy
clothes.
• Hidden
Opportunity:
Un,l
a
month
ago,
there
was
a
couch
in
front
of
the
changing
cabins.
As
the
age
range
is
higher
than
most
of
the
clothing
brands,
it
was
comfortable
for
elder
people
and
also
for
people
who
cannot
spend
long
hours
standing
had
a
comfortable
shopping
experience
by
res,ng
on
that
couch.
The
couch
no
longer
exists
due
to
women’s
complains
as
other
women’s
male
companies
stand
in
front
of
the
cabins
making
them
uncomfortable.
The
solu,on
could
be
simply
displacing
it.
Photo
credit:
h7p://www.global-­‐blue.com/incoming/ar,cle3554.ece/ALTERNATES/w620/Header_Marks_and_Spencer_Istanbul
Beril
Maraloğlu

6. A
Crash
Course
on
Crea,vity
2012
NINE
WEST
• Insight:
Fashionable
shoes
and
bags.
(Part
of
a
manufacture
group
called
Park
Bravo
which
makes
it
easier
to
match
with
clothes
both
in
terms
of
style
and
exact
color.)
• Hidden
Opportunity:
There
are
two
entrance
doors,
one
is
like
the
photo
on
the
lei
and
the
other
one
is
internal
–
from
Park
Bravo.
If
there
were
only
one
door
(internal),
that
would
increase
the
possibility
of
people
purchasing
from
Park
Bravo
as
well
which
would
be
a
win-­‐win!
There
is
an
example
Istanbul,
to
reach
La
Senza
you
have
to
get
into
Park
Bravo.
Photo
credit:
h7ps://cdn.ninewest.com.tr/uploads/magazalar/mersin_forum.jpg
Beril
Maraloğlu

7. A
Crash
Course
on
Crea,vity
2012
STEVE
MADDEN
• Insight:
Fashionable
and
luxury
shoes
&
bags.
• Hidden
Opportunity:
The
store
is
mainly
for
shoes
and
bags,
but
there
are
also
shoes
accessories
such
as
shoe
polish/brush/wax
etc.
These
products
make
shoes
last
longer,
(some
make
them
waterproof!)
However,
these
products
are
not
on
the
display!
The
staff
should
recommend
or
one
should
already
have
knowledge
about
it.
These
products
should
be
displayed
so
that
not
only
the
customers
but
everyone
could
buy
those
products!
Photo
credit:
h7p://mavianne.blogcu.com/palmiyeler-­‐diyari-­‐mersin/3362134
Beril
Maraloğlu

8. A
Crash
Course
on
Crea,vity
2012
TEKIN
ACAR
• Insight:
Lots
of
cosme,c
brands
in
one
place.
• Hidden
Opportunity:
The
store
is
mainly
for
shoes
and
bags,
but
there
are
also
shoes
accessories
such
as
shoe
polish/brush/wax
etc.
These
products
make
shoes
last
longer,
(some
make
them
waterproof!)
However,
these
products
are
not
on
the
display!
The
staff
should
recommend
or
one
should
already
have
knowledge
about
it.
These
products
should
be
displayed
so
that
not
only
the
customers
but
everyone
could
buy
those
products!
Photo
credit:
h7p://grpsta,c.com/DealImages/tekinacar/mekan6596.jpg
Beril
Maraloğlu

9. A
Crash
Course
on
Crea,vity
2012
TOBACCO
SHOP
• Insight:
Tobacco
and
beverage
shop
suitable
for
the
audience.
• Hidden
Opportunity:
The
store
has
an
importance
strategically.
There
are
no
markets
nearby
so
even
for
the
cigare7es,
this
place
is
the
greatest
and
only
op,on.
The
cash
register
is
on
the
right
side
in
front
of
the
cigare7es
and
next
to
tobaccos.
However
zippos
are
on
the
far
lei
which
seems
like
an
not
easy-­‐
reachable
op,on
for
smokers,
they
could
be
placed
near
the
tobacco
sec,on,
cigar
sec,on
or
somewhere
near
cigare7es
for
smokers.
Photo
credit:
h7ps://foursquare.com/v/marina-­‐tobacco-­‐shop/50660349e4b0675fa4b0fc71
Beril
Maraloğlu

10. A
Crash
Course
on
Crea,vity
2012
Thank
You!
J
Beril
Maraloğlu