How to Troubleshoot Apps for the Modern Connected Worker
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Banner Ad Brown Bag
1. Web Banner Ads
What we can do technically?
How do we do it through the Paulsen process?
2. Technology (format types)
⢠Flash .SWF
â Animated banners (no limits on interactive)
â Uses jpg compression to reduce size
â Contains clickTAG code (sometimes custom)
⢠Animated .GIF
â Animated banners (limited with no interaction)
â Uses lossless compression (gradients not welcome)
⢠Static .JPG or .GIF
â Jpg compression for gradient/natural images
â Gif compression for high contrast logos/graphics
3. Technology (media rich banners)
Additional Info from adspecs.yahoo.com
â˘Rich Media Types
â˘Expandable Banner Ads Example
â˘Video Ads Example
â˘Floating Ads Example
â˘Tear Back Ads Example
â˘Flash Interactive Banner Ads Example
â˘RSS / XML / Dynamic Data - Maximize your message using Dynamic Data Feeds (RSS)
â˘Rich Media Widgets â adds a social aspect to flash banners Examples
â˘Rich Media Vendors
â˘adInterax - website
â˘EyeBlaster Inc. - website
â˘Interpolls Network Inc. - website
â˘PointRoll, Inc.- website
4. Banner sizes
Info from www.webpencil.com
Horizontal banner ad
Button Ads
Square & Rectangle Ads
Vertical Skyscrapers
5. Example Banner Restrictions
Banner Dimensions and File Sizes
Banner Pixel size File size File size
(width x depth) (static) (*animated)
Header/Footer 468x60 20kb 30kb
Sidebar 135x175 20kb 30kb
*Maximum 15 seconds animation run time.
File formats accepted: GIF, JPEG, or SWF. Flash files (SWF) must include the following code
as an action on a button on the background layer. The button should cover the full
dimensions of the ad (this makes the entire ad clickable).
on (release) {
getURL (url, window=â_blankâ);
}
6. Examples of Cool Banners
http://www.bannerblog.com.au/2009/04/puma_lift.php
http://www.bannerblog.com.au/2009/04/lynx_rock_paper_scissors.php
http://www.bannerblog.com.au/2009/04/guitar_hero_metallica.php
http://www.yankton.net/
http://www.interpolls.com/standardrichmedia.html
http://www.webpencil.com/rich_media.php
Warning! Always be sure there are no extra charges for placing rich media ads.