21. • My advice for anyone trying to succeed
is, make the highest-end product you
can, and then target the tiny handful of
people-
the microaudience- who are likely to
buy it.
22. • Forget the masses. Targeting the latter is too
much like trying to win the lottery- though
great when it happens (however unlikely),
there are just too many damn variables
outside your control.
28. HIRING Research Engage Hiring
PROCESS Decision
Job Seeker Enter Build relationship; Get hired
consideration set Persuade to hire
Employer Collect Info Assess Options; Hire a candidate
Get more info
29. Zero Moment of Truth
The moment you check online for reviews or additional
information before you make a decision about a product or
service.
The ZMOT occurs when a person checks a movie’s reviews
before buying tickets, or compares hotel reviews before finally
making a decision about that romantic getaway.
42. 21 Questions for your next networking meeting
•How did you break into the industry?
•If you could give advice to your younger self, what would it be?
•What do you enjoy most about your job?
•What do you enjoy least?
•What is the culture like?
•Do people tend to switch from job to job within the industry or stay at one company?
•Are there any industry conventions that you suggest I attend?
•Are there any industry publications/websites that are 'must reads' for you?
•Can someone who is willing to put in extra hours but leave early for a holiday fit in to the company culture?
•Given the current developments in the industry (insert well developed, insightful research here!), where do you see the
business going?
•Where do you think my skills would best fit in the industry?
•What are some tips you can give me for breaking into the industry?
•How important is it that I get a masters degree?
•What is valued more in the industry, education or experience?
•Are there any additional short term trainings/certificate programs that would give me a better leg up in entering the industry?
•What would be a reasonable salary expectation for someone looking to enter into the field, given my background?
•Should I concentrate on working in a smaller firm or a transferable industry first or look to start at the bottom of a larger
company in the industry?
•What are some suggestions you would have for applying for a job in the industry?
•Are most hires through networking or should I go through the company websites?
•When one is building a professional relationship, at what point do you feel it would be appropriate to inquire if the person would
be comfortable submitting a resume on my behalf?
•Is there anything I can do to help you?
•Remember to respect the person's time. After half an hour, get a sense if they are fully engaged in the conversation or seem
ready to get back to the office. There is no need to get every question in, just use the list above as a guide for greater success.
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60. In short, there is no relationship
if you don’t stay in touch.
