eBooks are a powerful tool in the content marketer's toolbox. Discover what form and function will fit what you want to achieve. Learn how to use content to move people to action: http://goo.gl/us0z3.

1. HOW TO:
IDENTIFY THE RIGHT WORD COUNT
FOR YOUR NEXT eBOOK

2. Fact: eBooks are a viable and
legitimate content distribution
channel for individuals and
organizations alike.

3. However, not every eBook
needs to be the size of a
traditional eBook.

4. Can a 15,000 word eBook have
the same impact as a 30,000
word traditional book?

5. Absolutely!

6. eBooks give authors the chance
to focus on saying something
that matters instead of reaching
a particular word count.

7. How do you identify the right
word count for your eBook?

8. 3 PRIMARY WORD-COUNT RANGES
FOR YOUR NEXT EBOOK:
THE 3,000 - 5,000 WORD eBOOK
!
GOAL: Start a conversation.
DISTRIBUTION IDEA: Offered as a free download or as a low cost resource.
DESCRIPTION: Can easily be read in one sitting.
!
What you should know:
!
• Create it using latent blog post content or previously published material.
• Focus on the how––connecting the why with the what.
• Link it together in a series to create momentum around a specific idea, campaign, or
content plan.

9. THE 15,000 - 20,000 WORD eBOOK
!
GOAL: Share vision or go in depth into a key idea.
DISTRIBUTION IDEA: Can be printed (if cost-effective) and offered as a free
download or low cost resource.
DESCRIPTION: Can be read in 1-3 sittings.
!
What you should know:
!
• A great alternative to a traditional book size and allows you to create new eBooks on a
regular basis.
• Utilize these for annual publications, vision campaigns, or establishing authority around a key
issue or idea.

10. THE 30,000 - 50,000 WORD eBOOK
!
GOAL: Make a traditional book available electronically.
DISTRIBUTION IDEA: These pieces are typically released less frequently than smaller eBook
editions allow. Every 2-3 years.
DESCRIPTION: The size of many traditional books.
!
What you should know:
!
• The most expensive option and will take the longest time to produce.
• A great way for authors with previously published material to package and offer through their
website or other popular online channels.

11. TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
!
GOOGLE+: +Ben Stroup Enterprises
WEB: benstroup.com
BEN STROUP ENTERPRISES