Books are no longer the end game but a means by which you achieve your core organizational objectives. Discover how you can use a book to accelerate what you're already doing. Learn how to use content to move people to action: http://goo.gl/us0z3.
6. “We still need ideas, and ideas need
containers. We’ve developed more and more
ways for those ideas to travel and to have
impact, and now it’s up to us to figure out
how to build an ecosystem around them….”
!
- Seth Godin
7. 5 WAYS CONTENT MARKETING IS
CHANGING TRADITIONAL BOOKS
1 Books are just one channel by which we can communicate our message.
Content marketing reveals that we must diversify our communication channels because every segment of our audience
has their own combination of content consumption habits.
2 Books are an introduction to a conversation rather than a seminal work
to sit on the shelf.
Content marketing birthed “drip campaigns.” Give me a little over a long period of time.
3 Books are written with multiple readers in mind.
Content marketing refines our ability to gain the permission necessary to get the attention of the people we need
to reach.
4 Books aren’t the product; they are a gateway to a trust-based
relationship.
Content marketing provides a systematic way to build value into your target audience so––over time––others begin to
develop trust for your brand, business, or cause.
5 Books are about what the author wants to say.
Content marketing is based on questions our target audience is already asking and the obstacles they are already facing.