Business writing needs to be adjusted for the digital age. How our intended audience consumes content should influence how we create content.

1. 11 Ways to Adjust Your
Business Writing For a
Digital Reader

2. Write to be read.
The Goal

3. The distracted reader
The Challenge

4. Measurable Action
The Opportunity

5. How to Write
to Be Read
in a Digital Age

6. Provide context.
ONE

7. Use simple sentences.
TWO

8. Choose smaller words.
THREE

9. Include bullets and numbers.
Four

10. Start with a captivating
lead sentence.
FIVE

11. Practice the inverted pyramid.
SIX

12. Only cover one big idea.
SEVEN

13. Link when possible.
EIGHT

14. Substitute words for
pictures, video, or audio files
when appropriate.
NINE

15. Bookend your message.
TEN

16. Prompt a response.
ELEVEN

17. Test your writing with
a four year old.
HOMEWORK

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