How to maximize your link building efforts with copy - the most important attribute of Google's rankings algorithm.
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6. Types of Hooks:
• Tying in to what’s relevant – the News Hook
• Going against the grain – the Contrary Hook
• Taking the offensive position – the Attack Hook
• Providing something important – the Resource Hook
• Making people laugh – the Humor Hook
Providing something important ‐ Resource Hook
* Develop a comprehensive list of blogs in your niche ‐ link out to them, and
chances are they will link to you.
* Create a useful tool related to your niche that people like
* The list concept: How to do ____. Make it substantive and link friendly!
* A compilation of news stories on a theme that you in turn analyze and create
a post for
* Example: If you run a hotel, discuss all the places to visit in the surrounding
area
Tying in to what’s relevant ‐ News Hook
* Find out who reports the news to the news reporting agencies – and then
jump on it.
* Calling someone or something out – if you can expose a fraud or flaw in a
news story, and report on it, that content you wrote could be very link friendly.
You could have thousands of links very quickly.
* Giving your opinion on a popular news story
* Don’t rehash what someone else already reported though – give it your own
slant
17. What can Link Friendly Content do For You?
Higher website rankings in the search engines
Bigger and more influential standing in your online community
More qualified traffic
More sales
And…the benefit of appearing on Diggs home page….
Writing for Social Media Site Inclusion – Link Friendly Content and
the Potential for Domination
One of the best things that can happen if you have written a link friendly blog
post, press release or article is appearing on Digg, Delicious Popular, Reddit or
the other social media sites. Write a great, link baiting post with a powerful
headline and you could be well on your way. As mentioned previously, you want
to use your keywords in the title – this is a great place to use them. If your post
gets lots of Diggs, then it could be on the home page of Digg, which would result
in hundreds or thousands of links back to your site.
Note: you can post your own content to the social media sites, but it’s usually
looked down upon. Get someone else to do it for you.