TV Ads Delivery in Belgium with D-MAT solution, presented on EBU booth, during IBC 2014

1. IBC 2014 : EBUCore and FIMS presentations
TV Ads Delivery
in Belgium

2. Mikros Image : who we are, what we do
Entertainment
Feature Films, TV Fictions,
Animation, Movies
FRANCE - BELGIUM - CANADA - LUXEMBOURG
Communication
Advertising, Corporate,
Digital Content, Print
and
Museums, Art, Video Clips,
Video Games
VFX Studio / Animation Studio/ DI Service
Digital Laboratory & Deliveries / R&D

3. Mikros Image : Research & Development
In house tools to improve productivity
OpenVG Crowd Colorpipe Tools
Collaborative projects, with open source contribution
DynArchi TuttleOFX FileMetaChecker
www.dynarchi.org http://opensource.mikrosimage.eu
Third party developments for partners like ARPP, ABMA/BVAM and FTV
PADdef

4. ABMA : who we are
ABMA-BVAM
Association Belge des Médias Audiovisuels
Belgische Vereniging van de Audiovisuele Media
Scope : commercial TV market in Belgium

5. ABMA : who we are
ABMA-BVAM
Association Belge des Médias Audiovisuels
Belgische Vereniging van de Audiovisuele Media
http://www.abma-bvam.be/fr/dmat-en.cfm
Interview : Pierre Vanderbeck - ABMA President
p.vanderbeck@rmb.be

6. Digital evolution in Belgium

7. D-MAT : principles and workflow
1st Module : D-MAT HD or SD Encoder
Quality Control before encoding and sending
● Audio Loudness regarding EBU R128
● Video (Aspect ratio, Codec, Frame rate, Size,...)
Metadata aggregation / standardisation
(ready for EBUCore)
● technical metadata (intrinsic)
● content information metadata (editorial)

8. D-MAT : principles and workflow
1st Module : D-MAT HD or SD Encoder
Compression before sending
● SD (MPEG-2) or HD (XDCAM)
● audio level compensation EBU R128
● video encoding (RDD9, VBR up to 50 Mbs)
MXF wrapping
● powered by MXFtk by EVS (Opencube)

9. D-MAT : principles and workflow
2nd Module : D-MAT Sender
Sending directly to Broadcaster’s D-MAT Receiver
● Point-to-point protocol (no centralized hub)
Fast and secured
● with integrity checking
● delivery privacy
Delivery Ticket
● notification to production house (email sent by the sales houses)

10. D-MAT : user experience
NMS-MEDIA
Freelance producer
end-user of D-MAT
http://www.nms-media.be/
Interview : Neil Skeet neil@nms-media.be

11. D-MAT : principles and workflow

12. D-MAT : principles and workflow
Other Modules
D-MAT Server (receiver)
● sales houses secured integration (see RMB sales house software)
D-MAT Player (optional)
● high level with HD SDI output
● many features (vector scopes, frame-by-frame play,...)

13. D-MAT : principles and workflow
Other Modules
D-MAT Moulinator (optional)
● media toolbox (transcoding, timecode manipulation, video enhancement)
● system integration
D-MAT Connector
● Online gateway for external access
○ API access (for world wide central hubs)

14. D-MAT : principles and workflow

15. D-MAT : principles and workflow
REAL TIME DEMO

16. D-MAT : Operational Benefits
● Belgian TV commercial deliveries
○ unified and controlled by Sales Houses &
Broadcasters
○ time saving and quality improvement
● Broadcasters workflow efficiency
○ QC is handled mainly by Labs
● Tapeless
● Paperless

17. D-MAT : Upcoming
egtaMETA
● B2B file-based exchange of advertising material television
and TV sales houses
● metadata standard needed
○ based upon EBUCore
○ workgroup with FTV, RAI, WDR, ABMA (from 2010)
○ https://tech.ebu.ch/docs/tech/tech3340.pdf
Long Form workflow
● inspired by D-MAT
● same needs by the same broadcasters
(RTBF, France Television, RTL …)

18. EGTA : who we are
EGTA
European Group of Television Advertising http://www.egta.com/
Interview : Katty Roberfroid - Secretary General
katty.roberfoid@egta.com

19. EGTA : benchmark

20. Contacts
Wim DE RICK
wim@mikrosimage.eu
Bernard VANDENHOOFDEN
b.vandenhoofden@rmb.be