1. Glenthorne High School Golf
Academy Advert Ideas
By Ben Hunt head of
Production at Connexcast

2. Product Research-
What dose your golf Academy have
to offer ?
 Students will gain knowledge and experience to
enter the golfing industry.
 Students will also gin up to 4 other A-levels and
or BTECs
 Students will train 2 times a week
 Students will play at least once a week
 To enter the sixth form Golf Academy you need to
have
- 5 GCSE’s (A-C) including English, Maths

3. Audience Research
How we attend to address our audience?
 Our Audience is primarily 14-16 year olds who
want to enter higher education and have a keen
interest in golf.
 We also had a secondary Audience the
guardians of the teenage potential students
 We are also aiming for young people in a certain
proximity of the academy for example we are not
aiming towards teenagers in New Castle.
 A audience of young people would tend to
gravitate towards something that was energetic
and had some mystery to it.

4. Target Audiences Knowledge of the
academy
did not know
of academy
knew of
Academy
Academies
that offered
other A
levels
cademies
that did not
offer other A
levels

5. Market Research
What over schools/ colleges offer golf
academies?
 We discovered that other golf academies across
the country were simply golf academies that
offered little to no academic courses
 The golf academy of inner London had no ex
PGA tour instructors but local golf course
instructors.
 Most of our competitors were offering there
courses to middle class and upper students from
suburbia London
 Our competitors also were aiming at a similar age

6. Competitor Schools/Colleges
1) London Golf Academy at Moon Hill High School
2) Cheadle&Marple Sixth Form College (Golf
Academy)
3) Merchiston Boys Boarding School (Golf
Academy)
4) The Harefield Academy (Golf Academy)
5) St Bees School (Golf Academy)

7. Production Research
 I have attained the contact information for all
filming locations.
 I have the props and costumes ready for shooting
 I have approached the Golf academy and
teachers about tagging along on a lesson to
interview students and instructors
 The facilities available to us will help us sell our
product i.e the locations: Epsom golf
course, Glenthorne High School

8. Idea 1

9. Idea 1
 Target audience: young people aged 14-16
 Brief summary: student on top of a building
surrounded by cityscape plays golf fast cutting
changes the students appearance before driving
a ball of the building. With voice over talking
about what the academy has to offer.
 Goals: we want to draw in our 16-19 with the fast
beat advert and make them want to find out more
about the school

10. Requirements
 Locations: We plan to shoot shots in and around
the local area Sutton and Cheam.
 Permissions: We need permission from St
Nicholas to shoot on top of the car park.
 Actors: 5 actors with at least one actress
 Props costume: golf clubs, hole flags

11. Idea 2
 Target audience: 14-16 potential students and
their guardians
 Brief synopsis: montage of different aspects of
the academy and school with voice over talking
about potential advancement and opportunities.
Try to show what a common day at Glenthorne is
like
 Goals: to inform potential students and their
guardians about the school and what we offer

12. Idea 2

13. requirements
 Locations: multiple locations around the school
(common room and sports hall)as well as the
Epsom golf club
 Permissions: I need to attain permission from the
head of year and the PE teachers to shoot in the
sports hall
 Props and costume: Golf clubs, hole flags
 Actors: 3 actors and 1 actress

14. Idea 3
 Target audience: 14-16 potential students and
their guardians
 Brief synopsis: A talking heads commercial that
has interviews with 3 students about how they
like the school and the PGA instructor about why
he enjoys teaching. This will be spliced with
footage of the school and golf club.
 Goals: To inform 16-19 potential students and
their guardians about the school and what the
academy offers.

15. Idea 3

16. requirements
 Locations: multiple locations around the school
(common room and sports hall)as well as the
Epsom golf club
 Permission: I need to attain permission from the
head of year and the PE teachers to shoot in the
sports hall
 Props and costume: Golf clubs, hole flags
 Actors: 3 golf students and PGA instructor or PE
teacher

17. Thank You For Your Time
ANY QUESTIONS?