1. Program New York (MoMA), November 17 th, 2011
08:00 – 09:00 Registration & Breakfast
09:00 – 09:10 Welcome
09:10 – 09:50 Larry Ruff Leading Levi's
Chief Strategy Officer and Senior into the Digital Age
Vice President, Strategy and Business
Development Levi Strauss & Company
09:50 – 10:30 Arun Sinha How to Build a Global
Chief Marketing Officer, Brand in the Digital Age
Zurich Financial Services Group
10:30 – 10:50 Networking Break
10:50 – 11:30 Alma Derricks Marketing Fusion –
Director, Media & Entertainment Strategy, Delivering a Seamless
Technology, Media & Telecommunications Digital Experience
Deloitte Consulting LLP
11:30 – 12:10 David Edelman Branding and Growth
Partner & Co-Leader, in the Digital Age
Global Digital Marketing
Strategy, McKinsey & Co.
12:10 – 13:45 Networking Lunch
13:45 – 14:20 Tom O’Toole How to Create Loyalty
SVP & COO, Mileage Plus in the Digital Age
Holdings LLC, United Continental
Holdings, Inc.
14:20 – 14:50 Rob Malcolm Characteristics of Winning
Former President of Global Global Brands
Marketing, Sales and
Innovation, Diageo
14:50 – 15:20 Marc de Swaan Arons What it Takes to Win
Co-Founder & Chairman, in Global Marketing
EffectiveBrands
15:20 – 15:55 Networking Break
15:55 – 16:30 Cheryl Max Understanding different
SVP of Marketing, Digital Behavior around
North America, TNS the World
16:30 – 17:00 Dev Patnaik The Role of Innovation
CEO, Jump Associates as Growth Driver
VP Digital Strategy,
Biz Development & Social
Media, Discovery Communications