1. focus
I M M U N O T E C ’ S A C T I V E L I F E S T Y L E N E W S L E T T E R
VOLUME 4 NUMBER 11 OCTOBER 2007
Moving On Up
Relocating to a new state did not slow
Diamond Distributor
When Immunotec Distributors future in order to see a
Wayne and Charlene Holloway return.” Because the Immunotec
relocated from Florida to business opportunity is real,
Georgia a year ago, they Wayne says he doesn’t have to resort
thought it would take some time to making inflated claims either. He can
to get their network marketing tell it like it is – and people respond.
business up and running once And Wayne, along with Charlene, a Silver Distributor, has not looked
again. back since.
With a team of over 610 They not only keep in touch with their Florida team, but also have forged
Charlene and Wayne Holloway Distributors and a customer list a new niche in Georgia with equally strong, enthusiastic Distributors.
of over 2,000, Wayne, a Diamond Distributor, felt the need to keep things
Executive Diamond Distributor Jonathan Jones, Wayne’s upline, feels that
progressing while allowing he and Charlene time to settle into a new way
Wayne would succeed anywhere.
of life.
“Wayne was already effective before the move,” Jonathan notes. “He’s a
“I didn’t see it as a change so much as a development, or a transition,”
gregarious communicator and he has personal experience with the products.”
Wayne recalls.
Nevertheless, Jonathan flew to Georgia to support Wayne, along with two
The four-year Immunotec veteran said the professional transition was
other key leaders in that area, Fred West and Hollis Holloway.
made easier because of the Success Guide, as well as Immunotec’s extensive
support system. Jonathan admits that it was Wayne who first got him excited about the
He acknowledges that the way he did business before the Success Guide Success Guide.
worked because his professional needs were simpler at the time. “He saw the potential first. Before the guide, we all had our own way of
Having an ironclad, step-by-step system like the Success Guide in place doing things. We were getting the job done, each in our own way, but this
became essential, however, as his business expanded. put us all on the same page,” says Jonathan. “I can now build deep into
It also allowed Wayne to attract new Distributors by alerting them to their downline and it will give us one united voice. Everything will be
potential earnings. done the same way from the start.”
“If you’re going to grow a business, you have to focus on income potential A self-described “skeptic,” Wayne says he first realized Immunotec’s
as an attraction,” Wayne stresses. “People have to see that there is a viable health potential when Charlene began taking Immunocal after she was
See MOVING ON UP / Page 3
Sunshine State Boomtown Just the
Florida team finds the Silver lining in bottom-floor opportunity facts,
Getting in on the ground floor of an opportunity is often
the stuff of business legend. Those fortunate enough to Ma’am
do it, recall the prospect with a mixture of gratitude and
New catalog
pride. The rest wish that they, too, were in the right place
at the right time. gives
Such may be the case for Eleanor and Asis Cummings, a
Distributors the
mother and son Distributor team based in Miami, 411 on the
Florida, who, according to their upline, are poised to Immunotec
dominate in the as-yet-untapped Florida market. product line
As with all things in her life, Eleanor did not take her new Participants who are attending Immunotec’s
Immunotec Distributorship lightly. She jumped in with sold-out, inaugural Leadership School in
both feet in June, promoting to Silver a month later. September will get some pretty good cliff notes
The vibrant 66 year-old could be a walking advertisement on the company’s entire product line during the
for the benefits of taking Immunocal Platinum, and people workshops.
often seek her out to hear her personal product story. And they won’t have to cheat to do it.
Eleanor Cummings and her son, Asis
See SUNSHINE STATE / Page 3 See JUST THE FACTS / Page 3

2. Lead By Example
By Leslie Vitzthum,
REGIONAL SALES DIRECTOR, WESTERN DIVISION
WHO SAYS NUTRITION
This is a business of leading by DOESN’T COME IN A BOX?
example. Everything duplicates to
your team… energy, passion and
urgency.
Your activities and how you work and building a business. With
the system duplicates - sharing a our new Product Catalog and
packaged story, doing three-way Companion PowerPoint, we have
calls, maintaining a growing simple, effective tools for sharing
Personal Group Volume (PGV), Immunotec products with customers
having regular weekly and monthly
meetings.
and Distributors. SAME POWERFUL DAILY ESSENTIALS PACK
How you introduce a prospect to
Beginning today, I recommend ONE EASY BOX
that you evaluate your business
Immunotec, the way you describe
building activities. Are you following
the products and promote the
the system as covered in the OUR COMPLETE GROUPING
benefits of starting with inventory,
your participation on the corporate
Success Guide? Do you review it OF PHARMACEUTICAL-GRADE SUPPLEMENTS
calls, and the speed in which you often? Do you review it with your ARE NOW ATTRACTIVELY BOXED –
team? Do you regularly listen to
build… all duplicates!
the companion CD? Have you
WHAT A GREAT DOOR-OPENER!
Leading by example must be
ordered your new Product
understood by you as a leader and
transferred to your team through
Catalogs? Are you training with THE DAILY ESSENTIALS PACK
training. The old adage, “do as I say, the new product PowerPoint? IS THE CORNERSTONE OF
not as I do,” does not work in this The training materials make the YOUR PERSONAL WELLNESS PROGRAM.
industry! We challenge you to system simple to understand and
embrace the system and to lead by learn. Use them to improve your
example with simple and proven skills to duplicate the system, and CONVENIENT AND EASY TO DISPLAY,
activities for success. duplicate success. Nothing is more THE PACK CAN ALSO BE USED:
With the Success Guide, we have
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than duplicating smart leadership.
• AT GROUP MEETINGS
• AT TRADE SHOWS
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By Joe Morales, INCLUDES A 30-DAY SUPPLY
REGIONAL SALES DIRECTOR, EASTERN DIVISION
OF CORE NUTRITIONAL ESSENTIALS:
Starting your Immunotec Business
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steps to start it right. Seems simple,
doesn’t it?
Yet so many people limit their potential through poor planning and execution.
Forming a clear picture of where you are going will produce clear, specific
and powerful results. Continuing to hold clear and powerful thoughts is
one of the hallmarks of all successful Immunotec Distributors.
Set the Pace by committing to advance to Silver, Gold, Diamond and
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Remember, the Success Guide is the “company work, the company way.”
2 f•o•c•u•s

3. SUNSHINE STATE / From the front cover
21,000 total organizational volume (TOV) points For Asis, the early success can be attributed to
in the same month. being open with people.
Asis and Eleanor were in the top tier for July “My mother and I don’t play around with our
Action Bonus Points, coming in second and health. Immunocal / HMS 90 is an easy product
fourth respectively. to sell and people just look at us and want to
Such results are not achieved by accident, says know what we are doing that makes us so
Diamond Distributor Foster Owusu, Immunotec healthy,” he says.
upline to Eleanor, Asis and their relative, Eleanor believes that though they are both relatively
Leslynn Cummings, all of whom promoted to new to network marketing, being able to tap
Silver in their first few weeks as Immunotec into the Success Guide has made it easy to get
network marketers. top results from the start.
“They saw the power in numbers and in working “I like the format,” she said. “It’s easy to use and
together,” says Foster, adding, “There is a implement.”
ground-floor opportunity in the Florida area. Asis and Eleanor plan to keep the momentum
Upline Foster Owusu fully supports the Florida team People don’t know very much about going by participating in all Immunotec phone
Immunotec there, so the business potential is trainings and information sessions. They also
“I swim 45 minutes a day, five days a week, and
almost unlimited.” get daily support phone calls from Foster.
bike ride five miles a day, five days a week,”
Eleanor explains. To support the growing effort, Foster has spent Asis additionally plans to attend as many
time training new Distributors in Miami,
She does not own a car by choice, preferring regional training sessions as possible.
Ft. Lauderdale and Tampa, while Leslie Vitzthum,
instead to ride her bicycle wherever she needs “In the wide-open Florida market, combining a
Immunotec Regional Sales Director, Western
to go. strong work ethic with the Success Guide and
Division, has also called in to personally
Eleanor also takes Immunocal Platinum every day. encourage Eleanor and Asis, and their team. Immunotec’s array of support tools can yield an
“Though my hair is white, people always ask me And now that Florida-based Joe Morales has impressive business return for Eleanor, Asis and
why I have so much energy and can do so joined the team as the Regional Sales Director other motivated network marketers,” says Foster.
much,” she says. for the Eastern Division, Eleanor and Asis are “The only limitations for Immunotec Distributors
Like his mother, Asis Cummings also hit the more convinced than ever that they are definitely are the ones they impose on themselves. I’m
ground running with Immunotec, promoting in the right place. teaching my team that the sky is the limit! It’s
to Silver during his first month as a Distributor “There is no doubt in their minds that if they do exciting to watch them do the daily actions that
this past July. He additionally posted an impressive the work, the support will be there,” Foster notes. will allow them to achieve their dreams.”
JUST THE FACTS / From the front cover MOVING ON UP / From the front cover
Immunotec is launching a comprehensive new product catalog that breaks down the health line
into user-friendly categories. The catalog also comes with a companion PowerPoint presentation
that will be available to download in the online Business Centre.
Each product page in the catalog offers concise, easy to understand information on the featured
Immunotec item and will include the headings: Product Description; You will benefit from this
product if…; Highlight Ingredients; Complementary Products.
THE PRODUCT DESCRIPTION is a short summary paragraph on the featured product.
The next component, YOU WILL BENEFIT FROM THIS PRODUCT IF..., explains who should
take that product and why.
HIGHLIGHT INGREDIENTS breaks down key ingredients and what they do.
And finally, COMPLEMENTARY PRODUCTS offers suggestions on other items in the Immunotec diagnosed with breast cancer and underwent
line that might also be of interest to the customer. reconstructive surgery.
The new catalog is another vital tool in the Distributor support network. What the Success Manual She discovered its positive benefits from the
did for business training, the new Product Catalog will do when it comes to showcasing the start.
products. The simplified system will help Distributors upsell when introducing new or existing Wayne then began using it for chronic asthma
products and it will also help get new Distributors up to speed that much faster on the entire and also saw a vast improvement.
Immunotec line.
His “little part-time business” as a Distributor
The goal of the new catalog was to trim the fat on the information chain, and break down each grew to the point that Wayne resigned after
item into concise language that is accessible to all. Anyone can understand this catalog; a 25 years from an engineering position and
Distributor can now take the necessary facts and share them with customers and other Distributors became a full-time Immunotec Distributor.
much more easily. Together, the booklet and PowerPoint presentation will help streamline local
He grossed an impressive income in his very
team meetings and customer sessions. It will also be a great tool for new Distributors and the
first year.
uplines who work with them.
“It’s served our purpose quite nicely,” says
The catalog and PowerPoint will ensure that brand-new Distributors will understand the nuances
Wayne, who recently attended a regional training
of the products from day one. And the sooner Distributors understand the product line, the sooner
in Atlanta, Georgia.
they are in business!
For this unstoppable Distributor, the sky is the
For more information on the new Product Catalog, or to order a copy, call Distributor Support, toll-free, limit with Immunotec supporting him, no matter
at 888 917-7779. where he calls home.
f•o•c•u•s 3

4. SE T TH E Market Leaders
September 12 – 14th, 2008
Atlantic City, New Jersey
Pace MOST RECENT DIAMOND PROMOTION
SHERATON ATLANTIC CITY
Convention Center Hotel
TOMMY PANETTA
MOST RECENT GOLD PROMOTIONS
REBEKAH FELIX DONALD LISE FOSTER
CARRUTHERS EKWEGHARIRI FARRISH GEMME OWUSU
CANDACE AARON S. JIANA TELMAN
PALTRIDGE PETROSINO SAAD SHAMAILOV
ANNIE BEAUDOIN HAROLD W. JANSMA DARREN NEELY
JOCELYN B. GARCIA KAMI A. LEVY AND LINDA ROBINSON
HYACINTH JENNINGS
MOST RECENT SILVER PROMOTIONS
BRUCE ALBERT DONALD FARRISH FRANK NOVARA
RASUL ALESKEROV BEVERLY & MANUEL FILART KAY L. O’DONNELL
KAMI APTE PHYLLIS FOX MARIA A. ORTIZ
BONNIE A. ASHLEY NICOLE GABOURY CONSTANCE PARKER
STÉPHANIE AUBERT JOCELYN B. GARCIA SONIA PROVOST
SYLVIA BELINS LOUISE GERARD PAIGE REYNOLDS
HILSA BLACKWOOD DARRELL A. GODDARD TOM REYNOLDS
JEAN MIGNON BOURDEAU ZHANETA GOLDBERG DANIELLE ROUNDTREE
JOSEPH R. BOURDEAU MICHAEL GOLDBERG SOLANGE T. SAMSON
ROSE BOZARTH ANGELINA GRATZLE DAISY SARAO
OLGA BROUK MARIE HENRY DAMARA SHANMUGAN
BETTY BURGESS FELIX IYAHEN MARIYA SHVYDCHENKO
DARWIN CARRUTHERS HUGUETTE JAQUEMONT DR. JERRY SOBEL
ALEXEI CERCASIN DORA KHAYKIN HOWARD S. STAFFORD
TATIANA CERCASINA DR. METRO KURULIAK REINE ST-JACQUES
ASIS CUMMINGS ALAIN LÉVESQUE NATALYA STUPAK
ELEANOR A. CUMMINGS OLEKSANDR LISEVYCH CLAUDE TÉTREAULT
LESLYNN M. CUMMINGS FRANÇOIS MARTEL LINDA Y. TOUSIGNANT
ROGER CUMMINGS CÉLINE MATTA GALINA TULAKINA
CORI DADDABBO ARTUR MIGIROV VALERIJS TULAKINS
ALAN C. DAVEY STACEY MINOGUE IRINA VAINER
ANGELA DAVIS MICHAEL MODELEVSKY ELENA VARFOLOMEEVA
VIRGIE DEMANSKI JULIE NAULT MARIE-ROSE VENNE
PERPETUA EKWEGHARIRI DARREN NEELY BETTY VINSON
UCHECHI EKWEGHARIRI CHINYERE NJOKU GIANNA M. WILT
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