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         A N      A C T I V E   L I F E S T Y L E       M A G A Z I N E




M AY J UNE 2008




               O
               O
                         ne Dreamer.
                          ne Realist.
                         Marking
                     the Remarkable.
                             10 Tips for
                         Leading your Team
                           TO SUCCESS
                                 (SEE PAGE 08)



                            SPONSORS:
                           Go from So-So,
                            TO SUPERB!
                                 (SEE PAGE 06)



                  STARTING FROM SCRATCH
                        in a New City
                                 (SEE PAGE 14)




                            2008 ANNUAL EVENT
                            IN ATLANTIC CITY:
                            For Qualifying Details,
                            Visit your Online Business Center
Âź




    SET           THE

                              Pace
There has never been a better time
to expand your Immunotec business.
Whatever your Immunotec goals,
this popular day of training can help
turn those goals into reality.

Join Regional Sales Directors
and local leaders for a full day
of success training. We will share
the simple Immunotec system
and explore strategies that will
help you develop your business
faster than ever before!



                                                                                                                                         UPCOM
                                                                                                                                                 ING DAT
                                                                                                                                         May 31
                                                                                                                                               :         E
                                                                                                                                                     Indiana
                                                                                                                                                                polis, IN
 John Frederick                Dr. Jimmy Gutman
   Eastern U.S.               Immunotec’s Resident
Regional Director                Medical Expert




  focus
          A N   A C T I V E   L I F E S T Y L E   M A G A Z I N E




                                                                                                                                    FOR MORE INFORMATION ON PRODUCTS OR SERVICES
                                                                                                                                      DESCRIBED IN THIS MAGAZINE, PLEASE CONTACT:
   FOCUS                                                        Immunotec’s bonded cysteine dietary supplement is available
   is published by Immunotec Inc.                               in the U.S. as ImmunocalÂź and in Canada as HMS 90Âź.
   Editor: Mary Politis
                                                                ImmunocalÂź, HMS 90Âź, PNT 200Âź, PrycenaÂź,
   Contributing Editor: Janice Scrim                            Immunotec Inc, and the Immunotec logo
   www.immunotec.com                                            are registered trademarks of Immunotec Inc.
                                                                Publications Mail Agreement No. 40052703
                                                                Return undeliverable Canadian addresses to
                                                                Immunotec Inc.
                                                                300 Joseph Carrier
   Printed in Canada                                            Vaudreuil-Dorion, Quebec J7V 5V5
   The content published in Focus magazine is not intended          The statements made throughout this issue have not been
   to replace the advice of your healthcare professional.           evaluated by the FDA or Health and Welfare Canada. The
   Publications Mail Agreement No. 40052703                         products are not intended to diagnose, cure, prevent or treat
   300 Joseph Carrier, Vaudreuil-Dorion, QC J7V 5V5                 any disease.

                                                                                                                                                    Item #0000574
Message from the Editor                                                                       Table of Contents
                                        Does your profession deïŹne you? What do you           FEATURES
                                        say when people ask what you do for a living?         02   MÉLANIE CHARRON
                                        Do you reply ‘Entrepreneur’? No single term                & MAI NGUYEN –
                                        can really deïŹne us; we are a fusion of qualities,         A BUDDING BUSINESS &
                                                                                                   A FLOURISHING FRIENDSHIP
                                        morals, beliefs, past experiences, hobbies, and
                                        relationships. We are a dynamic species that needs    05   MARKETING MANIA
                                        to evolve in order to grow.
                                                                                              06   SPONSORS:
                                        It has been said that the deïŹnition of a successful        GO FROM SO-SO, TO SUPERB!
                                                                                                   by MANON COURCHESNE
                                        person is one that has the power to positively
                                        change and inïŹ‚uence people’s lives. In this issue,    08   LEAD YOUR TEAM TO SUCCESS
                                        you will meet some incredible Distributor teams            by JOHN FREDERICK
                                        with their own recipes for success. Upon reading      10   IMMUNOTEC SPONSORS
                                        their stories, one common message will spring to           SPECIAL OLYMPICS
                                        the surface – they have all found something that           by KATHRYN STEPHENS
                                        they love to do and are getting paid to do it. That
                                                                                              12   IMMUNOCAL/HMS 90:
                                        golden thread that binds their relationship, be it         WHEY ABOVE THE REST
                                        friends, sisters, brothers, or spouses also helps          by DR. JIMMY GUTMAN
                                        them thrive in their businesses.
                                                                                              14   DISTRIBUTORS’ CORNER
Read Dr. Jimmy Gutman’s article on page 12 as he delves into whey protein, and its beneïŹts
                                                                                              15   INDUSTRY NEWS
and the fundamental importance of research within our industry. And take a couple of
minutes to ïŹll out our marketing survey on page 17.                                           16   BUSINESS BEAT

Mark your agenda: September 12 - 14 in Atlantic City! Our annual event entitled ‘Achieving    17   MESSAGE FROM THE PRESIDENT
Now... more than ever’ will be packed with business-building tools, training, and new         18   KAREN CULHNO & KIM ABRON –
product launches that you won’t want to miss. The qualiïŹcation period has begun and will           TO MY SISTER’S SUCCESS
run from May 1 to July 31 – keep accumulating those points to qualify for the Gold or
                                                                                              20   WAYNE & HOLLIS HOLLOWAY –
Platinum package.                                                                                  TWO BROTHERS SET OUT
                                                                                                   TO SOW THE SEEDS TO SUCCESS
One ïŹnal thought. As you continue to build your business, remember that life only demands
from you the strength that you already possess. I look forward to hearing about your          22   NATHANIEL & LAURA McCALLUM –
promotions to the next rank.                                                                       LIFE PARTNERS,
                                                                                                   BUSINESS PARTNERS:
                                                                                                   BUIDING IT BIG!
                                                                                              24   RECOGNITION


Mary Politis
Editor




                                                                                              Cover page photography: Richard Mayoff




                       02                                    18                               20                              22
Cover Story




              a
                Budding
                       Business
                                              a    &
                                                 Flourishing
                                                                     Friendship
              They say opposites attract, and such is certainly the case for business partners, and friends,
              MĂ©lanie Charron and Mai Nguyen. MĂ©lanie is a self-professed dreamer; a visionary with great ideas,
              immeasurable expectations, and a perpetual desire to think bigger. Mai is a realist, a go-getter
              with a technical touch who likes structure and planning. Together, these two women are setting an
              extraordinary pace and marking the remarkable.




                  W     What MĂ©lanie and Mai do have in common is, of course,
                        Immunotec, and how the business opportunity was
                        presented to each of them at a time when they were looking
                        for greater fulïŹllment. MĂ©lanie, 31, was a successful
                        business entrepreneur and Mai, 34, had dedicated herself
                                                                                      Gold Distributor, MĂ©lanie is a regular at the Red Carpet,
                                                                                      Set the Pace, and Leadership School events. She actively
                                                                                      participates in promotions, leads regular meetings, has
                                                                                      quickly developed a team of over 500 Distributors and
                                                                                      customers – and is on the verge of going Diamond. Mai,
                        to her role as nurse, wife, and mother. While both young      also a Gold Distributor, joined Immunotec in September.
                        women had ïŹ‚ourishing careers, the dreamer’s passionate        By February, she had promoted to Gold, earned ïŹrst place
                        side remained unfulïŹlled, and the nurse wanted to explore     in accumulating Action Bonus points, and qualiïŹed for
                        the preventative approach to health.                          Winter Fever bonus money. Mai’s February check totaled
                                                                                      more than $6,000.
                        Both MĂ©lanie and Mai were carefully reluctant at ïŹrst
                        about network marketing. They researched the company          MĂ©lanie is Mai’s Sponsor, and says her approach to her
                        and the products, and when they were sufïŹciently convinced,   business, as well as her team, is pretty straightforward.
                        they came on board, and began to make their mark. And         “Each person in my organization has the responsibility
                        it was big.                                                   of helping those they come in contact with, as well as the




02                      Focus
“Whether we are supporting
new Distributors or learning
new training skills together, it’s
important that we unite as a
group, we learn as a group, and
we recognize achievement
as a group.”
Mai and her daughter, June, at a local tradeshow

             members of their own team. Everybody is created equal in our group,
             each with his or her own strengths. Each player has their own dreams,
             some big, some small; my role is to make sure they achieve them, no
             matter their size,” said MĂ©lanie.
             As Sponsor, MĂ©lanie continues to challenge Mai, each time setting
             the bar a little higher, daring her to step out of her comfort zone –
             and to dream – bigger. Each time, Mai rises to the challenge. “MĂ©lanie
             inspires me, and deïŹes me to develop on a personal level, as well as
             professionally,” said Mai. “I have discovered things about myself that
             I never knew were possible, and I am accomplishing things that I can
             be proud of.”
             MĂ©lanie insists that one of the most important elements of a strong,
             united team is energy and synergy. “One of the ways I ensure that my
             team is strong is by attending events. Whether we are supporting new
             Distributors or learning new training skills together, it’s important that
             we unite as a group, we learn as a group, and we recognize achievement
             as a group.” And both MĂ©lanie and Mai insist that prevention is the
             key to growing old healthily, as opposed to simply growing old.
             This closely-knit support system has been a positive inïŹ‚uence for Mai,
             allowing her to initiate and keep the fast pace she has demonstrated
             thus far. And, she says, the business tools are designed to train
             Distributors to think, act, and sell like business people – and quickly.
             “The Success Guide has been an incredible resource for me,” said Mai.
             “Not only has it helped me set short and long-term goals, but it has
             explained how to reach them. It’s the kind of tool that makes sure that
             anybody who wants to succeed, will succeed.”
             As with any rising Distributor, MĂ©lanie and Mai have had their share
             of questions along the way. And they did what they tell their downline
             to do – they talked to their Sponsor or upline. “Lucien Labarre and
             CĂ©line Plourde have been incredible role models for us,” said MĂ©lanie.
             “They provided us with the foundation of our principles that have
             grounded our team and allowed us to prosper. They were patient when they
             needed to be, and they pushed us when we needed the encouragement.”
             MĂ©lanie and Mai met outside of Immunotec, but developed their
             close business partnership while on a spiritual journey and traveling
             on a route to self-discovery. They are a deïŹnite force to be reckoned
             with – but more importantly, they are proof that great leaders are
             created every day, that powerful women can excel in an industry
             with no glass ceiling, and that friendships can blossom in the most
             unexpected places.




04   Focus
Marketing
      Mania
Mary Politis
Director of Marketing




                                                        In our continual effort to develop new products and
                                                        improve existing ones, we are conducting a survey
                                                        to get your feedback on our ïŹ‚agship products,
                                                        Immunocal/HMS 90 and Immunocal Platinum. You
                                                        will find a copy of this same survey in your
                                                        Business Center, under the Product Resources tab, where
                                                        we invite you to ïŹll it in and submit your comments.
                                                        Your feedback is important to us, so please take a
                                                        couple of minutes to provide us with this valuable
                                                        product information.


  1. How many of your customers are currently taking:   4. On average, how many Immunocal/HMS 90
           Immunocal/HMS 90 Immunocal Platinum             pouches do your customers take a day?
   1-10                                                  1                        4
   11-20                                                 2                        5+
   21-50                                                 3
   51-100
                                                        5. On average, how do your customers prepare their
   101-250
                                                           Immunocal or Immunocal Platinum?
   251+
                                                         Random shaker cup
  2. What percentage of your customers are:              Immunotec shaker cup
   Male _____% Female _____%                             Stirred in a glass with a fork or spoon
   0 - 12 yrs     _____%                                 Immunotec mixer
   13 - 18 yrs    _____%                                 In food (i.e. yogurt, applesauce, smoothie etc)
   19 - 25 yrs    _____%                                 Other, please specify ____________________
   26 - 40 yrs    _____%
                                                        6. Please rate Immunocal & Immunocal Platinum
   41 - 50 yrs    _____%
                                                           on the following features/attributes:
   51 - 64 yrs    _____%
                                                                      Excellent Good Average      Needs
   65 - 74 yrs    _____%                                                                       Improvement
   75 yrs +       _____%                                 Cost
  3. In your opinion, who is most likely to purchase     Size
     the following products? Check all that apply.       Count
                                                         per box
                           Immunocal/     Immunocal
                             HMS 90         Platinum     Quality
   Health conscious people                               Convenience
   Somewhat healthy people                               Design of
                                                         packaging
   Athletes and/or
   bodybuilders                                          Research
   People with health issues                            7. If you could make one change to Immunocal,
   Senior citizens (65 years+)                             what would it be?
   People with speciïŹc health
   challenges or diseases                               8. If you could make one change to
   Other ________________                                  Immunocal Platinum, what would it be?




                                                                                                       Focus      05
“Feedback and encouragement
Regional Directors




                                                                                                      are the prime motivators of success.”


                                                               SPONSORS:
                                                               Go from So-So,
                                                               to
                                                                    Superb!
                                                               Manon Courchesne
                                                               Regional Sales Director, Eastern Canada Division



                     As they say, successful sponsorship is the result of a process, rather than a random event. Once
                     you’ve sponsored, it’s not the end of the job, but rather the beginning!




                            E  Everything you do to support your downline can be
                               summarized in this idea: I succeed by helping others succeed!
                               By partnering with your new Distributors and showing
                               them how to prospect, recruit, train and develop other
                                                                                               If your new Distributor is eager to build his Immunotec
                                                                                               business and makes himself available to learn more, then
                                                                                               work on a plan with him to achieve his ïŹrst important step:
                                                                                               going Silver.
                               Distributors, their business grows and so does yours.           Showing others how to do what you do is an ongoing
                                                                                               process. Taking the time to model best practices provides
                               Understand that you cannot grow your business with
                                                                                               you with many opportunities to communicate, build
                               Prospecting and Recruiting alone
 you need Training
                                                                                               relationships, and train your new Distributors.
                               and Developing also. Why?
                                                                                               We have found that great Sponsors, who personally embrace
                                    P.R. = Brings new Distributors to your                     ongoing learning and training through role modeling,
                                           Immunotec business                                  perform more successfully and more often meet their goals
                                    T.D. = Develops Distributors                               and dreams.
                                           and supports duplication                            Take the time to model your best practices for your new
                                                                                               Distributors in order to develop an ongoing relationship
                                     Get Distributors INCLUDED quickly!                        as mentor and coach, and to ensure that the industry’s best
                                     Get Distributors TRAINED quickly!                         practices are spread throughout all of the Distributors in
                                     Get Distributors PAID quickly!                            your other generations. How?
                               Qualify their Goals and Time                                    Training and coaching are two ways you can help your
                                Discuss how much money they want to earn in their ïŹrst         Distributors acquire the knowledge, skills, and work habits
                                month, in three months, in six months, in a year and even      they need to reach their goals.
                                ïŹve years from now.
                                                                                               What’s the Difference between Training and Coaching?
                                Discuss their commitment: how bad do they want/need            When you train, you are educating on speciïŹc knowledge or
                                it? How much time per week are they willing to commit          skills, such as packaging your story, 3-way calling, asking for
                                to building their business?                                    referrals, following-up, prospecting, recruiting and more.




06                             Focus
Good training is more than presenting information in a            to ride a bicycle without falling at least a couple of times.
lecture format. Training can also occur while conducting          Scraped elbows and knees are a necessary part of the
your personal business.                                           learning process. Parents help the process along by providing
 If the topic is a skill, explain it and then model or show the   encouragement. “Learning to ride a bicycle simply by studying
 Distributor how to do it. Then, encourage the Distributor        a manual – even a very good manual that describes the
 to practice the skill with you.                                  trial-and-error process is basically impossible.” The same is
                                                                  true in our business, on the battleïŹeld, or on the playing ïŹeld.
 If the topic is a concept or knowledge, explain the
                                                                  Feedback and encouragement are the prime motivators of
 information and ask questions to ensure that s/he
                                                                  success. Without adequate feedback you will not be able to
 understands you, for example:
                                                                  fully develop the professional capacity of your team.
     “Does that make sense?”
     “What questions can I answer for you?”                       Be the Leader You Are Looking For.
                                                                  Come from a position of strength and leadership. Don’t
When you coach, you help Distributors apply what has been         build for them. Build with them! Lead by example! Now
taught, and help them stay on track to reach their set goals.
                                                                  is the time to build leadership in your organization toward
In the book, Formula 2 + 2, by Douglas B. Allen and
                                ,                                 the Annual Event. Embrace the Immunotec system and get
Dwight W. Allen, it says that it’s almost impossib to learn
                                          impossible              your Distributors off to a fast start every time!




                                                       All You Need to Know
                                                     about Immunocal Platinum.
                                                     a
                                                        Now at the Reduced Price of $2.50.
                                                       Order your copies while quantities last!




                                                                                                                          Focus      07
“Build the strengths of each team member
Regional Directors




                                                                                                            and your team becomes stronger.”



                                                               Lead your Team
                                                                          to
                                                                 John Frederick
                                                                                      Success
                                                                 Regional Sales Director, Eastern U.S Division

                     Whether you are an Executive Diamond Distributor or just starting out with your ïŹrst few
                     recruits, you’re a leader. As you develop your team toward success you’ll likely recall and imitate
                     the leaders you have been around throughout your life. Good leadership is important for success;
                     frankly it’s nearly impossible to experience success without someone somewhere exhibiting
                     good leadership skills.


                           G1
                               Good leaders are always looking to improve their leadership
                               skills. Here are 10 tips for leading your team to success!
                                    Communicate clear goals.
                                    It’s important that goals be reasonable but not
                                                                                                     6    Spend time with performers.
                                                                                                          Work with team members who are willing to take
                                                                                                          direction and action. If you develop others to be
                                                                                                          better and stronger, your team will grow.
                                    necessarily easy to achieve. Connect your team to the
                                    action steps that will enable your goals to be achieved
                                    and you’ll have a high performance team.
                                                                                                     7    Roll up your sleeves.
                                                                                                          How you spend your time sends a strong message.
                                                                                                          If the leader stops working, the team won’t be far
                                                                                                          behind. You have great influence on the success
                                2   Appreciate each individual’s contribution.
                                    Everyone who contributes to the team’s success is
                                                                                                          of others.
                                    important! Team members will stay connected to the
                                    team if they are appreciated.                                    8    Acknowledge effort and positive action.
                                                                                                          When you give praise for effort, the effort will be
                                                                                                          repeated. Repeated effort will accomplish results.
                                3   Always have a positive attitude.
                                    It’s easy to captain a ship in calm seas; it takes leadership
                                                                                                          Results will fulïŹll goals!
                                    to help your team through a challenge. Don’t get off
                                    track when something goes wrong or problems arise.               9    Do what you say.
                                                                                                          Don’t make commitments you can’t keep. Your team
                                                                                                          is counting on you.
                                4   Focus on each person’s strengths.
                                    Build the strengths of each team member and your
                                    team becomes stronger. Embrace the diversity of                 10    Communicate the success of your team.
                                                                                                          Let everyone know when positive action is taken and
                                    skills and enable each team member to ïŹnd their own                   results are achieved. It’s encouraging to hear good
                                    unique standing.                                                      news, and no news in this case is bad news.


                                5   Listen carefully.
                                    There’s a big difference between really understanding
                                    and just knowing what was said. Try and put yourself
                                                                                                     Find an organization that is developing leaders and you’ll
                                                                                                     ïŹnd a successful and growing organization. Take every
                                                                                                     opportunity you can to exhibit good leadership and watch
                                    into the situation your team member is describing.               your team grow!




08                             Focus
Visit y
                                                                                                                               BUSIN our ONLIN
                                                                                                                             fo r f u E S S C E N T E
                                                                                                                                     ll even        E
                                                                                                                                            t d et a R
                                                                                                                                                    ils!
                            IMMUNOTEC’S ANNUAL EVENT
                                                 ENT
                                                   T
                            Atlantic City, New Jersey
 September 12 to 14, 2008
                 e place is Atlantic City. e time is now! e reason is you!
  is one weekend will give you the clarity, the conïŹdence, the training and tools to achieve

                                           NOW MORE THAN EVER!

Delegate Package: $175 CAD/USD                                        How to Accumulate Points to
(Must be purchased by all attendees)
With the Delegate Package, you’re invited to the Welcome             Qualify for an Enhanced Package:
Reception on Friday night, business meetings on Saturday and
Sunday, as well as breakfast and lunch on both days.                 ACTIVITY                                                       POINT VALUE
                                                                     Sponsor a new customer with a minimum
                                                                                                                                           1 POINT
                                                                     order of 100 PV
Enhance Your Delegate Package by
qualifying for one of two exciting packages!                         Sponsor a new ImmunoDirect
                                                                     customer with a minimum order                                        2 POINTS
(See Choices 1 and 2)                                                of 100 PV
QualiïŹcation Period: May 1 - July 31, 2008
                                                                     Sponsor a new Investor Distributor                                   4 POINTS
Enhanced QualiïŹcation Packages                                       Sponsor a new Venture Distributor                                   10 POINTS

                                                                                                                                         20 POINTS
  Choice 1




             Gold Package (60 points)                                Promote to Silver, Gold, Diamond or
                                                                                                                                             per
             Enjoy FREE hotel accommodations and                     Executive Diamond                                                   promotion§
             entry to the Gala Awards evening for you
             and your spouse!                                        Personally-enrolled Distributor promotes§
                                                                                                                                         20 POINTS
                                                                     (silver or higher)
                         OR
                                                                     Promotion§ of Distributors on
             Platinum Package                                        your second and third levels by                          NEW! 5 POINTS
  Choice 2




             (100 points for 1 person,                               sponsorship (silver or higher)
                                                                     §
             140 points for 2 people)                                 Legs that are used for promotion must be
             Enjoy FREEairfare*,
                               hotel accommodations,                  personally-sponsored.
             and entry to the Gala Awards evening!

Purchase a Delegate Package in May,
earn 5 points towards a qualifying package!
(maximum 5 points per distributorship)

VIP Cocktail Party
  e top ïŹve qualiïŹers at each rank** along with all
President’s Circle qualiïŹers will be invited to attend a
VIP cocktail party with President and CEO Jim Northrop.
**Minimum rank of Venture; rank is determined on start of
  the QualiïŹcation Period.
                                                                  *Airfare includes round trip economy-class airfare from a major airport near the qualiïŹer’s
                                                                   place of business as determined by Immunotec. It also includes ground transportation
Gala Awards                                                        between the event and the airport. QualiïŹers must have all required travel documents
                                                                   (e.g. valid passport) prior to departure. Travel route and transportation will be arranged
For $100 you can join us at the Gala Awards evening without        by Immunotec at its sole discretion. Distributors who qualify for airfare must ïŹnalize their
                                                                   travel arrangements with Immunotec in writing no later than the end of the day Friday,
qualifying with a package†.                                        August 22, 2008.
†Space at the Gala Awards evening is limited; qualiïŹers
will get priority seating. Packages available for purchase only                                                 Âź
as space permits.
Immunotec Sponsors
Special Olympics




                                                             Special
                                                            Olympics
                                                             Kathryn Stephens
                                                             Director, Public Relations and Special Events


                   Imagine the moment. It is bitter cold and the enormous ïŹ‚akes of snow that are swirling around
                   your head make your cheeks tingle as they land. The air around you is electric with the sounds of
                   the cheering crowd, and while the noise is deafening, you can still pick out your mother’s voice
                   above all the others. And then the anthem begins, and you lower your head to receive the golden
                   medal that will forever remind you that on this day, you competed, and you were the very best.



                         A   Achievement is always sweet, but perhaps more so when
                             the life you face on a daily basis includes the extra
                             challenges that come with an intellectual disability. So, it
                             is with particular pride that Immunotec participated as a
                                    sponsor in Special Olympics 2008 National Games,
                                          held recently in historic Quebec City. As
                                             outïŹtter for the Law Enforcement Torch Run,
                                              Immunotec’s logo and branding got
                                                outstanding exposure as a team of forty-ïŹve
                                                police ofïŹcers from across Canada raised
                                                awareness for Special Olympics.
                                                Special Olympics has been “enriching
                                              the lives of individuals with an intellectual
                                            disability through sport” since its beginnings
                                       in Soldiers’ Field in Chicago in 1968. Today over
                             2.5 million people in 180 countries around the world
                             participate in the games. Multiply that number by all of the
                             coaches, volunteers and family members that are touched
                             by the organization and you will begin to understand the
                             global reach of Special Olympics.
                             Organizers of this year’s Torch Run wanted to make the
                             Final Leg an unforgettable event for both the participants




10                           Focus
“It is with particular pride that
 Immunotec participated as a sponsor in
Special Olympics 2008 National Games.”

and the media. The torch traveled from Montreal to Quebec
                                                                                                             Marc with his mom, Jocelyne
aboard the Train of Hope, a Canadian National train used
only very selectively. This train was unique indeed, branded
with Torch Run signage and sporting the Immunotec logo,
thanks to the talents of Gold Distributor, Normand Boulianne.   Marc LeBlanc is the middle son of Jocelyne and Dan LeBlanc. Dan is
Team members proudly ran through a number of cities en          Senior Director, Supply Chain Logistics at CN; Jocelyne, a dietician by
route to Quebec, and in a spectacular ïŹnale, the ïŹ‚ame was       training, is a busy and committed stay-at-home mom. At nineteen, Marc
transported across the St. Lawrence River in an ice canoe.      leads a busy life; going to school, interning for possible jobs, and hanging
A key member of the organizing team is Immunotec                out with friends at Friday night dances. Marc is different from his brothers;
Executive Diamond Distributor, RĂ©nald Plamondon, a              he has an eye for beauty and is a commissioned painter. He loves music,
30 year veteran of the CN Police who has been actively          loves to socialize, is a neat freak – and a Special Olympics athlete.
involved with Special Olympics for 10 years. Count the
                                                                When their son was diagnosed with Down Syndrome and a number of
number of Immunotec Distributors and customers who
                                                                health challenges at birth, life for the LeBlanc family took an unexpected
were involved in the Torch Run and you will understand
                                                                turn. Relocating to Quebec when Marc was ïŹve, they speciïŹcally chose a
RĂ©nald’s philosophy of integrating his Immunotec business
                                                                community where Marc could be integrated in a regular school program.
into all aspects of his life. The only non-police vehicle in
                                                                Today, he attends a “regular” high school with a life skills program for
the Final Leg was RĂ©nald’s Immunotec-branded truck with
                                                                special needs teenagers.
Gold Distributor Normand Robert in the driver’s seat.
Later, membership had its privileges as Venture Distributor     As his peer group matured and began to participate in a variety of
and provincial police ofïŹcer charged with the protection        different activities, the diversity impacted Marc’s friendships and his
of dignitaries, François Allard, gained special access into     parents sought out an activity where Marc could have fun and be part of
Quebec’s legislative assembly for the Immunotec team.           a community; Special Olympics was a perfect ïŹt.




                                                                                                                       The LeBlanc family



                                                                Now in his sixth season, Marc participates in indoor hockey, downhill skiing
                                                                and track and ïŹeld. He has developed new skills, learned the importance of
                                                                good sportsmanship and has challenged himself to excel. The opportunity
                                                                to take part in this year’s Torch Run was a once-in-a-lifetime experience
                                                                for Marc
 and his parents. Said Dan, “Thank you to Immunotec for its
                                                                support of the wonderful group of police ofïŹcers in their Olympic Torch
                                                                relay. The experience that Marc, Jocelyne and I lived in Quebec City was
                                                                truly magical.”

                                                                                                              Focus                             11
e Doctors




                                               Immunocal/HMS 90:
                                                Whey Above
                                                Jimmy Gutman, MD


            So often we are asked how Immunocal/HMS 90 ïŹts into the world of dairy science and whey
            proteins. Let’s examine this rapidly expanding ïŹeld and see how these products are truly unique.



                 M    Many milk derivatives and whey products exist on the
                      marketplace for health-conscious individuals. These
                      products are extremely variable in their protein content,
                      their concentration, the amount of denaturization
                                                                                     negligible fat and lactose per serving. Whereas whey protein
                                                                                     “concentrates” usually contain between 70-85% protein
                                                                                     with signiïŹcant levels of fats, lactose, and often many toxins
                                                                                     that accompany these. It contains sub-families of proteins
                      (damage to the original protein structure), the actual types   with the highest levels of glutathione precursors (building
                      of proteins present, and other factors which play important    blocks) available. The unique way that Immunotec extracts
                                                                                     these proteins intact (undenatured) in their natural form
                      roles in the effectiveness of the product (see sidebar).
                                                                                     accounts for our ability to deliver high levels of cystine and
                      Immunocal is a protein isolate. Whey protein “isolates” are    cysteine to the cell. It was Dr. Bounous who ïŹrst described
                      of the purist form, being between 90-98% protein with          the importance of keeping these fragile proteins. These




12                    Focus
Whey Protein
    “The ïŹeld of natural health care products will
   only truly advance if it is based in real research
                                                                               Variables
     and quality control. Use the products that are
 legitimately proven and patented to be effective.”




the Rest
 techniques are not employed by other manufacturers whose products
 have been seriously degraded by the time they reach your body. Notice
 that you will generally not ïŹnd warnings against heating other proteins,
 because they are most often already seriously broken down.
 During the manufacturing process, both the fat and lactose content
 are removed. This allows even the most lactose-intolerant individual
 to consume our product safely. For those rare people who have a true
 allergy to milk proteins, it must be noted that up to 80% of these people
 are allergic to the protein called “caseine”. Caseine is not a protein
 that we desire as a glutathione precursor and the amount found in              CONCENTRATION OF PROTEIN
 Immunocal is in the range of 1-2%.                                             Isolate = 90%+ concentrate = 70-90%
 Of critical importance is the biological activity associated with the
 proteins involved. The vast majority of whey proteins are not tested                   TYPES OF PROTEIN
 for this factor. The research most of these companies use as “scientiïŹc           Glutathione precursors vs. caseine
 references” for their product are in fact done by Dr. Bounous and his
 team toward the development of Immunocal. Whether any of these                  DEGREE OF DENATURIZATION
 products actually work or not has been anybody’s guess because they               Immunocal proteins not broken up
 have not withstood the test of real research. Dr. Wulf Dröge has picked
 up the torch and has taken Immunocal research to previously unforeseen                    FAT CONTENT
 heights, demonstrating the effectiveness of Immunotec’s whey protein                     Immunocal “fat-free”
 technology in most highly regarded scientiïŹc journals.
 The ïŹeld of natural healthcare products will only truly advance if it is               LACTOSE CONTENT
 based on real research and quality control. Use the products that are                 Immunocal “lactose-free”
 legitimately proven and patented to be effective. Be comfortable that you
 and your clients are taking advantage of the highest quality supplements                BIOAVAILABILITY
 available to ensure health and longevity. The old adage “you get what                  Very high in Immunocal
 you pay for” holds true in this realm as well. Skimping on your health
 and physical and mental performance is not recommended.                              BIOLOGICAL ACTIVITY
 My approach to evaluating a natural product is akin to how a real estate               Very high in Immunocal
 agent evaluates a property. The only difference is that the agent uses the
 motto “Location, location, location” – I stand by “Research, research                      TOXIN LOAD
 and research!”. Immunocal/HMS 90 is the only whey product that                 Immunocal far below industry standards
 fulïŹlls all of these criteria.
                                                                                         ANTIBIOTIC LOAD
                                                                               Immunocal will reject if antibiotics present

                                                                                                      Focus                   13
Distributors’ Corner
News & Info




              Welcome to Distributors’ Corner, a section of the magazine where new Distributors look to veteran
              Distributors for business advice and guidance. Do you have questions about your Immunotec
              business? Ever wonder what the best way to approach a new prospect is, or what the best follow-up
              procedures are? Ask some of our ïŹeld leaders, who have achieved Gold level and above, and have
              gained solid business experience and a proven track record of success.


                       QQ: Susan Hartman, an Investor Distributor from Ontario
                        asks: “I’m a new Distributor and I’ve just moved to a new city.
                        I’ve joined a couple of local community centers, but am
                        having trouble meeting people. What are some creative ways
                                                                                          Q
                                                                                          Q: Dona Tignall, an Investor Distributor from Georgia
                                                                                          asks: “In addition to three-way calls, my team also practices
                                                                                          telephone conference calls where over twenty people can
                                                                                          be on the line at the same time. It has been very successful.
                        that might help me make new contacts and build my business?”      What are some other technological tools that allow you to


                       AA: Patricia Busch, a Gold Distributor from New Jersey
                        answers: “Dear Susan, I can certainly understand your
                        challenge in getting oriented in a new place, however, this
                                                                                          contact and converse with many people at the same time?”


                                                                                          A
                                                                                          A: Bruno Landry, a Gold Distributor from Quebec
                                                                                          answers: “Dear Dona, technological advancement is
                        situation actually has a big plus side! You now have the          amazing, isn’t it?! I believe very strongly in three-way
                        advantage of being the new kid on the block! Use this! Tell       calling; as far as I’m concerned, it’s our most important
                        everybody that comes within three feet of you that you            business tool! I always recommend doing a three-way call
                        are new to the area and you will soon see most people will        with a new Distributor, especially while following the same
                        love reaching out to you. Ask for their advice on places to       PowerPoint presentation; it’s professional, and it’s also very
                        shop, things to see, and you’ll soon ïŹnd an opportune time        visual. I have also started incorporating web meetings into
                        to lead the conversation to what you do for a living. My          our platform – and they are equally beneïŹcial! There are
                        advice is to take advantage of your situation and watch the       many companies which specialize in this kind of virtual
                        positive effect it can have on starting a business!               meeting that can have 2, 10, 20 or 30 people listening to
                                                                                          the same business opportunity presentation or training
                        My next suggestion would be to do the obvious. Look
                                                                                          seminar. My Sponsor as well as my downline love this new
                        for groups of like-minded people that you can join. It
                                                                                          way of keeping connected, especially since most of us are
                        sounds like you are already starting to do this. Find out
                                                                                          part-timers and have very busy schedules. We often use
                        what business people do in the area and do it also! Your
                                                                                          web meetings to do business and product training. They are
                        local Chamber of Commerce or other similar networking
                                                                                          very efïŹcient, little time is lost, and we can attend from the
                        groups are ideal places to start. Look for places to establish
                                                                                          comfort of our own homes! It’s also very duplicatable, and
                        real relationships. Be willing to volunteer and be helpful and
                                                                                          what we like to call a real home business! Good luck!
                        you’ll ïŹnd lots of contacts, and maybe even a new friend!
                                                                                            Send your questions to Janice Scrim at jscrim@immunotec.com
                        Your Success Guide is going to be your most important               and they will be directed to one of our ïŹeld leaders and could
                        business tool. Step 3, “Talk to People”, found on pages 10-16,      be featured in one of our upcoming Focus editions.
                        is full of concise examples on what to say and how to say
                        it. Start practicing your skills so that some of this new
                        language rolls right off your tongue. “Who do you know?”
                        will soon become your favorite question!
                        And remember, you are not alone! You are in business for
                        yourself, but not by yourself! You have a Sponsor and an
                        upline, and there is always somebody who can help you get
                        started successfully. Find these people, use their knowledge,
                        and you’ll be off and running before you know it. This is a
                        team! Welcome aboard!”




14                      Focus
Industry News
The Direct Selling Association (DSA) has been successful in
its arguments that a proposed Federal Trade Commission
(FTC) rule, known as the “Business Opportunity Rule” that
would have essentially forced American sellers of a business
opportunity to wait seven days before signing-up a new
prospect, was too broad in its scope and would
have disadvantaged legitimate direct sales and
multilevel marketing companies.
Originally designed to protect consumers from bogus
business opportunities, requirements of the new rule would
have included forcing sellers of a business opportunity to
make certain disclosures and would have required a seven-day
waiting period before a prospective buyer could sign a
contract. The rule caused real concern for business-building
Distributors who saw it as an unnecessary impediment to
organizational growth.
Imagine the scenario: the Distributor plans a business
opportunity meeting, books a hotel room, invests time and
money in promoting the event, trains his team to make
presentations, gets a great turn-out and a very positive
response to his sell. Members of the audience are asked if they
would like to sign up as Distributors and ten enthusiastic
individuals raise their hands. The air is electric as the
meeting leader says: “TerriïŹc! I’ll call you in a week and
we’ll ïŹnalize the paperwork.” Drop off rate? SigniïŹcant.
In its statement, the FTC allowed that “the burdens (of
the initial rule) that would be imposed upon legitimate
business operations would not appear to be justiïŹed by
possible beneïŹts to consumers.” Legitimate direct selling
companies, such as DSA member organizations, will
now be exempted from the revised rule. Joseph Mariano,
DSA Executive Vice President, pledges to continue to monitor
developments and work with both member companies and
the FTC until the process reaches a conclusion.
Immunotec President Jim Northrop received news of
the revision with satisfaction. A former Chairman of the
DSA Board of Directors, Northrop is a strong supporter
of the association’s advocacy role. “I am glad to hear that
Immunotec Distributors will not be disadvantaged by
an over-zealous regulation and that the DSA has been              Immunotec’s commitment to ethical
successful in its lobbying efforts on their behalf,” he said.
“Immunotec’s commitment to ethical business practices             business practices and superior customer
and superior customer service are cornerstones of our
                                                                  service are cornerstones of our success.
success. Add in our excellent products and you have an
offering that is extremely beneïŹcial for consumers.”




                                                                                                  Focus      15
Business Beat
News & Info




              John Frederick
              Regional Sales Director, Eastern U.S Division

              WORKING THROUGH PRICE OBJECTIONS                             There are many reasons why customers object to a price,
              Anyone who represents a product line will come across        here are a few:
              customers who express concern over the price of a product.   1. Customers often don’t understand the value of our
              As Distributors of Immunotec products you want to be            products, and therefore don’t really know what a good
              ready to help potential customers if they are concerned         price would be.
              about our price.                                             2. Customers may not have a reference point since they do
                                                                              not shop for our product line. They know when gasoline
                                                                              or milk prices are too high, but have no comparisons to
                                                                              make with Immunocal/HMS 90.
                                                                           3. It’s all a game. You might call it a hobby. Some customers
                                                                              just love to negotiate. In some cases they are just testing
                                                                              you to see if you want to play the negotiating game.
                                                                           Here are some tips on working through price objections:


                                                                           1
                                                                           1. Validate the objection, but don’t apologize or act
                                                                              uncomfortable. Our product line is truly remarkable
                                                                              and well worth it.
                                                                           “I understand your concern about our price, I’ve been
                                                                           able to help quite a few customers understand the value of
                                                                           Immunocal”.



                                                                           2
                                                                           2. Ask questions to gain understanding. You will need to
                                                                              know more before you offer a solution.
                                                                           “Do you know of any similar products that perform like ours?”
                                                                           “How much do you think our product should cost?”



                                                                           3
                                                                           3. Offer a solution that will help change the customer’s
                                                                              perspective. Give the customer some comparables and
                                                                              help them see why our products are the better choice.
                                                                           “Our product will cost a couple dollars per day to improve
                                                                           and maintain your immune system, how much is that worth
                                                                           to you? Since Immunocal is food for your immune system
                                                                           you should consider our product as part of your family’s
                                                                           nutritional (food) budget.”
                                                                           How does Immunocal compare with:
                                                                            Fast food
                                                                            Cup of specialty coffee
                                                                            Bag of chips
                                                                            2 soft drinks
                                                                           “How much is it worth to you to improve your immune
                                                                           system and reduce the risk of illness for you and your family?”



                                                                           4
                                                                           4. Ask for the purchase again. Once you’ve helped the
                                                                              customer understand the value of our product ask again
                                                                              if they are ready to get started.




16                    Focus
“I look forward to the opportunity to
                 bring the Immunotec family together to
                  recognize accomplishment, learn from
                our collective experience, announce some


Message            exciting developments, and have fun.”



 from the President
         Teamwork is the overriding theme of this month’s Focus and,
         in my experience, teamwork is the core element to successfully
         growing our kind of business. The essence of teamwork is to
         have everyone “singing off the same song sheet.” That is, having
         a clear and consistent set of objectives and a straightforward plan
         to achieve those objectives.
         Together, we have a huge opportunity to grow the Immunotec
         business during the next months and years
 this enterprise
         literally has the potential to be a $500 million company in
         North America, with even greater opportunity internationally. In
         order for us to achieve that goal, we need to capture the hearts
         and minds of many, many more Distributors, showing them how
         to use Immunotec as a vehicle to achieve their dreams and goals.
         This requires all of us to educate them about our simple success
         system, which will allow them not only to succeed themselves,
         but also to readily show others how to succeed. Immunotec’s
         success structure includes the Success Guide, Leadership Schools,
         and Set the Pace events. Those who are following the system
         and are actively engaging in sponsoring events on a local basis
         are experiencing growth exceeding 20% this year. I would urge
         everyone to embrace this simple approach, recognizing that this
         is a “face to face” business where we can sponsor many people
         who are looking for ways to enhance their life, both in terms of
         wellness and wealth.
         I am delighted to announce this year’s annual event being held
         in Atlantic City. I look forward to the opportunity to bring the
         Immunotec family together to recognize accomplishment, learn from
         our collective experience, announce some exciting developments,
         and have fun. I hope that each and every one of you will plan to be
         there with us and I look forward to meeting those of you whom I
         have not yet met, and reconnecting with those of you I have.
         On a ïŹnal note, there are only two months remaining to qualify
         for the 2008 President’s Circle cruise. Looking at past years, some
         people have achieved the trip goal in less than two months.
         Apply the system and join me in the Caribbean in November!
         The cruise is the icing
 the cake is building a winning team
         which will provide you with group growth and residual income
         for months and years to come.




         James A. Northrop
         President & CEO




                                                            Focus              17
“When you get everyone uniïŹed,
Hot Distributors




                            moving, and in action, it’s very powerful.
                               Then when you add the training and
                                    the tools, you have the team and
                          knowledge to build an impressive business.”




                                                    To My Sister’s
                                       Success!
                   Kim Abron’s husband knew he was going to lose his sight. Doctors told Kelvin by age 40 he
                   would lose his vision, and at age 41, he did. But Kim, a Gold Distributor from Massachusetts,
                   diligently continued her search for an all-natural product that could improve her husband’s
                   lifestyle, and maybe, just maybe, his sight.

                             “We had tried everything from acupuncture, chiropractic       “My sister was coming to California, partly to visit me, but
                             treatment, Chinese tea – but nothing helped to improve        mostly to attend the Leadership School that was being held
                             the degenerative cells in his eyes,” said Kim. “We knew he    in the area,” said Karen. “I decided to attend part of the
                             would not regain total vision, but we hoped that part of      event to be able to spend some time with Kim, but when
                             his central vision would return. About ïŹve months after       I started learning about the products and the business
                             starting Immunocal/HMS 90, there were signs that our          opportunity, something just clicked.”
                             hopes were not in vain.”
                                                                                           Within days of Leadership School, Karen signed-up as a
                             With hope in their hearts, Kim, and Kelvin still legally      Distributor, started networking with the guidance of her
                             blind but now with partial central vision in his right eye,   sister and Sponsor, and held two meetings. She proceeded
                             embarked on their Immunotec business and began telling        to promote to Silver, then Gold, earning $1,000 in Moving Up
                             everyone about their story. Karen Culhno, Kim’s sister, was   bonus money, as well as over $2,400 in Action Point bonus
                             one of those people.                                          money. Her ïŹrst check was more than $3,500.




18                           Focus
Inspired by the Jim Rohn CD, Kim describes how reaching        “I never go to the gym without inventory – especially
out to her family, and telling each person about the           Xtra Sharp,” said Karen. “If someone is impressed with my
products and the business opportunity has had an impact        weight training, I tell them about a great product, and maybe
on her success. “When you get everyone uniïŹed, moving,         even invite them to one of my weekly meetings. It’s important
and in action, it’s very powerful,” Kim said. “Then when       to continue to invite new people to your meetings – it keeps
you add the training and the tools, you have the team and      them fresh – and it keeps your business growing.”
knowledge to build an impressive business.”                    So now family dinners include much chatter about their
                                                               individual Immunotec businesses. And while Kim is a
Karen insists that you have to be ready and willing to make
                                                               Gold Distributor in Massachusetts and Karen is a Gold
this kind of commitment, admitting that she herself was        Distributor in California, they are brought closer together
reluctant at ïŹrst. As she began to develop her Immunotec       by similar challenges, grand goals, and the Immunotec
business along with her already busy career as a real estate   dream. For now, the sisters are focused on one image:
agent, Karen’s passion for ïŹtness created one of many target   sailing off into the sunset on a beautiful cruise ship – with
audiences to help her build her business fast: people who      all expenses paid – and nothing but sea, salt, and sun
are into ïŹtness and athletics.                                 between them and their next adventure.


                                                                                            Kim Abron and Karen Culhno




                                                                                                                    Focus      19
Two Brothers Set Out
Hot Distributors




                                                   to Sow the


                    Hollis Holloway                                                                        Wayne Holloway




                    When Wayne Holloway realized that he was making $36,000 a year, working four hours
                    a week as an independent Distributor, he resigned from his job as a design engineer at
                    the local power company and made a commitment to his Immunotec business, boosting
                    his hours to 20 per week. His earnings grew to $72,000 within the ïŹrst year.


                             His brother Hollis, who had recently retired, saw Wayne’s growing business, and came
                             on board with the goal of supplementing his pension. As Hollis’ business grew, so did
                             his goal, eventually revising it to save his entire monthly pension and live solely off his
                             Immunotec earnings.



20                           Focus
“It’s about crafting a message that is going to grab attention, while remaining focused.
                  The brilliant thing is that the Success Guide explains exactly how to do that.”
                                                                                                           — Hollis Holloway



Seeds to Success
 As with many other Distributors, Wayne’s product results      Closing a sale has become one of Wayne’s strong
 were what really propelled him, and indeed Hollis, into the   points, having recently realigned his approach on the
 business. Wayne suffered from chronic asthma for over         recommendation of one of Immunotec’s most recent
 30 years, was dependent on an inhaler four times a day, and   additions to the sales team, John Frederick. “Before,
 was often burdened with bouts of bronchitis.                  when I did a follow-up phone call I’d say something like:
                                                               ‘What do you think of the products you received?’ Now I
 “I never went anywhere without my inhaler,” said Wayne.
                                                               say: ‘I’m phoning to answer any questions you might have
 “But soon after I started taking Immunocal/HMS 90, I was
                                                               about (name the product(s) received) so there is no delay in
 called on a business emergency, and in my haste to get to
                                                               enjoying ______ ïŹll in the blank with: the beneïŹts of more
 the scene, I neglected to bring my inhaler. When I returned
                                                               energy/stamina/responsive immune system
’ It’s a great
 to my ofïŹce hours later, I saw my inhaler on my desk,
                                                               way to tailor your approach to each individual person,” said
 and it was at that point that I realized that my health was
                                                               the Diamond Distributor who lives in Georgia.
 improving.” Shortly after, with the support of his doctor,
 Wayne stopped using his inhaler for his asthma.               The brothers are both very enthusiastic about the
                                                               Jim Rohn CD that was recently added to Immunotec’s Basic
 When Hollis, a Gold Distributor living in Florida, began
                                                               Distributor Kit, and recommend it regularly to their teams
 his Immunotec career, he turned to his younger brother
                                                               as a motivational tool. Another favorite is the Success Guide
 and Sponsor, for advice and guidance. But over the
                                                               Companion CD, used to recruit new Distributors. “A lot of
 years, Hollis has developed into an equally strong leader,
                                                               the time, prospects have not had a chance to listen to the
 travelling across North America to attend corporate events,
                                                               CD. My approach is to tell them, ‘I know you’re busy, and I’ve
 while hosting meetings, building a successful team, and
                                                               listened to the CD so many times, I can tell you exactly what’s
 becoming, gradually, a role model for Wayne.
                                                               on it. Let me summarize the details for you,’” said Hollis.
 Hollis says an important key to his success has been a
                                                               For Wayne and Hollis, their Immunotec business is a
 tightly-packaged business and product story, emphasizing
                                                               numbers game. They say it’s about reaching out, “sowing
 the importance of keeping both short and simple. “It’s
                                                               and reaping” they say, because eventually, eventually, you
 about crafting a message that is going to grab attention,
                                                               will talk to the right person – and that’s what building a
 while remaining focused,” said Hollis. “The brilliant thing
                                                               successful business is all about.
 is that the Success Guide explains exactly how to do that.”



 “Before, when I did a follow-up phone call I’d say something like:
 ‘What do you think of the products you received?’ Now I say:
 ‘I’m phoning to answer any questions you might have about (name the
 product(s) received) so there is no delay in enjoying ______ ïŹll in the blank
 with: the beneïŹts of more energy/stamina/responsive immune system
’
 It’s a great way to tailor your approach to each individual person,”
 — Wayne Holloway



                                                                                                                      Focus      21
Hot Distributors




                                                                       Laura & Nathaniel McCallum




                                Life Partners,
                            Business Partners:
                            Building it
                         “In this business, we’ve always felt that
                       we’re in business for ourselves, but not by
                   ourselves, and we want to make sure that our
                                   downline feels the same way.”     Big!
22                          Focus
Laura McCallum was always exhausted. No matter how much she slept, it didn’t matter – she felt
like she was running on empty. When her friend Andrea told her about Immunocal/HMS 90
she was desperate for an all-natural solution, and so Laura agreed to try the product.

Her product results were so dramatic that she jumped at           by ourselves, and we want to make sure that our downline
the opportunity to attend an Immunotec meeting to ïŹnd             feels the same way,” said Laura.
out more. By the time she got home, she had also learned
                                                                  Supporting their growing teams is important to the couple,
of the business opportunity, and her enthusiasm convinced
                                                                  who say they split their time between recruiting, coaching,
Nathaniel to get started as a Distributor right away.
                                                                  and training. “Enabling your Distributors to succeed is
“Laura had such an amazing turn-around,” Nathaniel said.          critical. Whether you’re phoning them to tell them about
“She went from having no energy to feeling like she did           an ongoing promotion, or explaining the importance
when she was in her 20’s. Then when Laura got home from           of starting with an Action Pack and autoship, keeping in
the meeting she told me all about the business. I was hooked.”    regular contact with your Distributors is what’s going to
Nathaniel joined last August and went Venture in September.       keep your team healthy,” said Nathaniel.
Then in January, he attended the Costa Mesa Leadership School.
In less than two weeks, Nathaniel promoted to Silver, then         Laura and Nathaniel embrace their new life in Arizona
Gold, earned $1,000 in Moving Up bonus money, achieved
third place in Action Bonus points, and added nine new
Distributors to his downline. His check in January jumped
to over $3,000, almost 10 times what he had made the
month before.
“Leadership School was such an amazing turning point for
me,” said Nathaniel. “The gel for me was learning how to
work with my upline, trusting that when I put my hand up,
there will be someone there to help.” Nathaniel also practiced
and mastered three-way calling, and eventually adopted
these calls as one of his most-often used business tools,
saying that a third person adds credibility and validation.
While his wife, Laura, remained on the sidelines, she was
learning the business right alongside her husband. In
February she decided to not only be Nathaniel’s support
system, but his business partner.
“I felt alive for the ïŹrst time in such a long time – it was
invigorating,” said Laura. “Watching Nathaniel build his
business, and seeing him become successful so quickly             The husband-wife duo devotes about ten hours a week to
inspired me to want to get involved as a Distributor, not         their Immunotec business, and while they work as a
just as his wife. As soon as I joined, I got the training         team, they each have their own goals. For Nathaniel, his
and I learned the business strategies ïŹrst hand – and I           immediate goal is to ïŹnish qualifying for the upcoming
felt excited!”                                                    cruise, being just mere points away. For Laura, who is just
                                                                  beginning, she says she’s focused and ready, and going for
Together, Nathaniel and Laura are focused on supporting
                                                                  the Gold.
their growing team in a variety of ways. They stay in
constant communication with a weekly, brief newsletter            Hopefully by the time we meet them on the cruise ship in
that reinforces the system and duplication. “In this business,    November, they will have accomplished both – and will
we’ve always felt that we’re in business for ourselves, but not   already have new goals in mind.




                                                                                                                     Focus      23
February                                                                                      02/08
Recognition




              FEBRUARY PROMOTIONS




              Aurelius Ransom     Albert Aucoin       Frederick Cox     Joseph A. Diaz    Jacques Morin     RĂ©gis Ouellet
              Diamond             Gold                Silver            Silver            Silver            Silver

               Distributor Name                    Title         Distributor Name                Title
               AURELIUS RANSOM                    Diamond        ALEX LARSON                     Silver
               ALBERT AUCOIN                        Gold         ROBERT LABERGE                  Silver
               RACHEL BOSWELL                       Gold         SIMON LALIBERTÉ                 Silver
               ANN BROWN                            Gold         MOLINY LEDOUX                   Silver
               KEVIN BROWN                          Gold         LOUISE LÉGARÉ                   Silver
               VIVIEN CHANTANOP                     Gold         JACKIE LEGAULT                  Silver
               VIOLETTA MOVSESYAN                   Gold         DONNA LITTLE                    Silver
               MAI NGUYEN                           Gold         DAVID LOPEZ                     Silver     Ilona Parker
               PIERRE NOLET                         Gold         KIM THUY LY                     Silver     Silver
               ANDREA STOVALL                       Gold         WANDA MALFARA                   Silver
               SUSAN TRIGONIS                       Gold         BARBARA MARCUS                  Silver
               FOLAKE AKINDE                        Silver       RUZANNA MARTIROSYAN             Silver
               TERESITA ASTEL                       Silver       SHELLY MARTYN                   Silver
               MARK BOBOROSKY                       Silver       HALYNA MASHTALIR                Silver
               VALERIE BOGLEY                       Silver       ROBERT MIDDLETON                Silver
               JOHANNE BOIVIN                       Silver       JULIE MINOGUE                   Silver
               GÉRARD BOYER                         Silver       JACQUES MORIN                   Silver
               BEN JR. BROWN                        Silver       RÉGIS OUELLET                   Silver
                                                                                                            Kim Thuy Ly
               CHARLOTTE BYNOE                      Silver       ILONA PARKER                    Silver
                                                                                                            Silver
               GARY CASHE                           Silver       RODOLFO EMILIO PATINO CONDE     Silver
               FREDERICK COX                        Silver       THÉRÈSE RABY                    Silver
               CECILIA CURAMENG                     Silver       CHANTAL ROY                     Silver
               PIERRE DALPÉ                         Silver       CÉCILE ROYER                    Silver
               STEVEN DAVIS                         Silver       PEGGY SCHNELL                   Silver
               ANDRÉE DESJARDINS                    Silver       TANYA SHEWCHUK                  Silver
               YANNICK DESLOGES                     Silver       MAUREEN STAFFORD                Silver
               JOSEPH A. DIAZ                       Silver       JOHANNE TRÉPANIER               Silver
               MICHEL DIONNE                        Silver       CHRISTINE VILLENEUVE            Silver
               FELICIA DIVINITY                     Silver       KATHERINE A. WAGONER            Silver     Johanne Trépanier
               SUSAN FEIL                           Silver       MICHAEL WALKER                  Silver     Silver
               JOHN M. GARNER                       Silver       REGINA ZADOROGNUK               Silver
              PROMOTED IN JANUARY TO SILVER: FERNANDE CORRIVEAU




              FEBRUARY MOVING UP




              Barbara Caccarile   Fernande Corriveau Karen Culhno       Denis Guy         Jean-Marie Lagacé Nathaniel McCallum

               Distributor Name                   Amount         Distributor Name               Amount
               BARBARA CACCARILE                   $2,500        CATHERINE OWENS                  $750
               KAREN CULHNO                        $1,000        RICHARD PERKINS                  $750
               NATHANIEL McCALLUM                  $1,000        JAMES BOYLE                      $250
               CAROLE BABIN                         $750         GILLES CHARTRAND                 $250
               ROBERTA FRYE                         $750         FERNANDE CORRIVEAU               $250


24                Focus
FEBRUARY MOVING UP – cont’d
                   Distributor Name                 Amount           Distributor Name               Amount
                   HAROLD B. DAILY JR.                   $250        RICHARD MIRON                    $250
                   RICHARD DORIA                         $250        ANTHONY NARINE                   $250
                   JOAN FOSTER                           $250        DONG VAN NGUYEN                  $250
                   CECIBEL GOLLER                        $250        JAMES W. PATTERSON               $250
                   ALEXANDRIA GRANDBERRY                 $250        SABINA RABAEVA                   $250
                   DENIS GUY                             $250        KAREN ROGERS                     $250
                   YOCASTA HAHN                          $250        BRIDGID SANDLER                  $250
                   DR. GREG KURULIAK                     $250        AURELIO SIENES                   $250
                   JEAN-MARIE LAGACÉ                     $250        BRUCE WATSON                     $250
                   DANIEL MALFARA                        $250




                  FEBRUARY ACTION BONUS – TOP THREE




                  Mai Nguyen          Vivien Chantanop    Qi Jiang

                   Distributor Name                                      Total Points           Amount
                   MAI NGUYEN                                                133                $3,876.75
                   VIVIEN CHANTANOP                                          115                $2,326.05
                   QI JIANG                                                   96                $1,550.70




                  FEBRUARY WINTER FEVER




Lioubov Anachkova Marie-P. Corriveau Sylvain Dion         Bruno Landry       Barbara Marcus   R. Martirosyan

                   Distributor Name                 Amount           Distributor Name               Amount
                   VIVIEN CHANTANOP                      $800        AURELIUS RANSOM                  $400
                   MAI NGUYEN                            $800        CÉCILE ROYER                     $400
                   FOLAKE AKINDE                         $400        CHRISTINE VILLENEUVE             $400
                   TERESITA ASTEL                        $400        KATHERINE A WAGONER              $400
                   MARK BOBOROSKY                        $400        LIOUBOV ANACHKOVA                $200
                   VALERIE BOGLEY                        $400        CORAZON ARABACA                  $200
                   GÉRARD BOYER                          $400        VOLODYMYR BARBA                  $200
CĂ©cile Royer       KEVIN BROWN                           $400        ILIA BASKIN                      $200
                   KAREN CULHNO                          $400        MARC BEAUMIER                    $200
                   CECILIA CURAMENG                      $400        FERNANDE CORRIVEAU               $200
                   PIERRE DALPÉ                          $400        MARIE-PAULE CORRIVEAU            $200
                   ANDRÉE DESJARDINS                     $400        VIRGINIA CRIST                   $200
                   YANNICK DESLOGES                      $400        SYLVAIN DION                     $200
                   FELICIA DIVINITY                      $400        JORGE DOMINGUEZ                  $200
                   ANNA DROZD                            $400        ROBERTA FRY                      $200
                   ROBERT LABERGE                        $400        MICHÈLE LACOMBE                  $200
                   SIMON LALIBERTÉ                       $400        BRUNO LANDRY                     $200
                   ALEX LARSON                           $400        PAULINE LAREAU                   $200
                   MOLINY LEDOUX                         $400        GÉRARD LECLERC                   $200
                   LOUISE LÉGARÉ                         $400        CLAUDE L'ESPÉRANCE               $200
                   DAVID LOPEZ                           $400        LEROY R LEWIS                    $200
                   WANDA MALFARA                         $400        MARYSE PERREAULT                 $200
                   BARBARA MARCUS                        $400        TELMAN SHAMAILOV                 $200
                   RUZANNA MARTIROSYAN                   $400        AURELIO SIENES                   $200
                   JULIE MINOGUE                         $400        YULIA STRACHKOVA                 $200
                   JACQUES MORIN                         $400


                                                                                                    Focus      25
Focus Mag 08 05 06
Focus Mag 08 05 06
Focus Mag 08 05 06
Focus Mag 08 05 06
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Focus Mag 08 05 06

  • 1. focus A N A C T I V E L I F E S T Y L E M A G A Z I N E M AY J UNE 2008 O O ne Dreamer. ne Realist. Marking the Remarkable. 10 Tips for Leading your Team TO SUCCESS (SEE PAGE 08) SPONSORS: Go from So-So, TO SUPERB! (SEE PAGE 06) STARTING FROM SCRATCH in a New City (SEE PAGE 14) 2008 ANNUAL EVENT IN ATLANTIC CITY: For Qualifying Details, Visit your Online Business Center
  • 2. Âź SET THE Pace There has never been a better time to expand your Immunotec business. Whatever your Immunotec goals, this popular day of training can help turn those goals into reality. Join Regional Sales Directors and local leaders for a full day of success training. We will share the simple Immunotec system and explore strategies that will help you develop your business faster than ever before! UPCOM ING DAT May 31 : E Indiana polis, IN John Frederick Dr. Jimmy Gutman Eastern U.S. Immunotec’s Resident Regional Director Medical Expert focus A N A C T I V E L I F E S T Y L E M A G A Z I N E FOR MORE INFORMATION ON PRODUCTS OR SERVICES DESCRIBED IN THIS MAGAZINE, PLEASE CONTACT: FOCUS Immunotec’s bonded cysteine dietary supplement is available is published by Immunotec Inc. in the U.S. as ImmunocalÂź and in Canada as HMS 90Âź. Editor: Mary Politis ImmunocalÂź, HMS 90Âź, PNT 200Âź, PrycenaÂź, Contributing Editor: Janice Scrim Immunotec Inc, and the Immunotec logo www.immunotec.com are registered trademarks of Immunotec Inc. Publications Mail Agreement No. 40052703 Return undeliverable Canadian addresses to Immunotec Inc. 300 Joseph Carrier Printed in Canada Vaudreuil-Dorion, Quebec J7V 5V5 The content published in Focus magazine is not intended The statements made throughout this issue have not been to replace the advice of your healthcare professional. evaluated by the FDA or Health and Welfare Canada. The Publications Mail Agreement No. 40052703 products are not intended to diagnose, cure, prevent or treat 300 Joseph Carrier, Vaudreuil-Dorion, QC J7V 5V5 any disease. Item #0000574
  • 3. Message from the Editor Table of Contents Does your profession deïŹne you? What do you FEATURES say when people ask what you do for a living? 02 MÉLANIE CHARRON Do you reply ‘Entrepreneur’? No single term & MAI NGUYEN – can really deïŹne us; we are a fusion of qualities, A BUDDING BUSINESS & A FLOURISHING FRIENDSHIP morals, beliefs, past experiences, hobbies, and relationships. We are a dynamic species that needs 05 MARKETING MANIA to evolve in order to grow. 06 SPONSORS: It has been said that the deïŹnition of a successful GO FROM SO-SO, TO SUPERB! by MANON COURCHESNE person is one that has the power to positively change and inïŹ‚uence people’s lives. In this issue, 08 LEAD YOUR TEAM TO SUCCESS you will meet some incredible Distributor teams by JOHN FREDERICK with their own recipes for success. Upon reading 10 IMMUNOTEC SPONSORS their stories, one common message will spring to SPECIAL OLYMPICS the surface – they have all found something that by KATHRYN STEPHENS they love to do and are getting paid to do it. That 12 IMMUNOCAL/HMS 90: golden thread that binds their relationship, be it WHEY ABOVE THE REST friends, sisters, brothers, or spouses also helps by DR. JIMMY GUTMAN them thrive in their businesses. 14 DISTRIBUTORS’ CORNER Read Dr. Jimmy Gutman’s article on page 12 as he delves into whey protein, and its beneïŹts 15 INDUSTRY NEWS and the fundamental importance of research within our industry. And take a couple of minutes to ïŹll out our marketing survey on page 17. 16 BUSINESS BEAT Mark your agenda: September 12 - 14 in Atlantic City! Our annual event entitled ‘Achieving 17 MESSAGE FROM THE PRESIDENT Now... more than ever’ will be packed with business-building tools, training, and new 18 KAREN CULHNO & KIM ABRON – product launches that you won’t want to miss. The qualiïŹcation period has begun and will TO MY SISTER’S SUCCESS run from May 1 to July 31 – keep accumulating those points to qualify for the Gold or 20 WAYNE & HOLLIS HOLLOWAY – Platinum package. TWO BROTHERS SET OUT TO SOW THE SEEDS TO SUCCESS One ïŹnal thought. As you continue to build your business, remember that life only demands from you the strength that you already possess. I look forward to hearing about your 22 NATHANIEL & LAURA McCALLUM – promotions to the next rank. LIFE PARTNERS, BUSINESS PARTNERS: BUIDING IT BIG! 24 RECOGNITION Mary Politis Editor Cover page photography: Richard Mayoff 02 18 20 22
  • 4. Cover Story a Budding Business a & Flourishing Friendship They say opposites attract, and such is certainly the case for business partners, and friends, MĂ©lanie Charron and Mai Nguyen. MĂ©lanie is a self-professed dreamer; a visionary with great ideas, immeasurable expectations, and a perpetual desire to think bigger. Mai is a realist, a go-getter with a technical touch who likes structure and planning. Together, these two women are setting an extraordinary pace and marking the remarkable. W What MĂ©lanie and Mai do have in common is, of course, Immunotec, and how the business opportunity was presented to each of them at a time when they were looking for greater fulïŹllment. MĂ©lanie, 31, was a successful business entrepreneur and Mai, 34, had dedicated herself Gold Distributor, MĂ©lanie is a regular at the Red Carpet, Set the Pace, and Leadership School events. She actively participates in promotions, leads regular meetings, has quickly developed a team of over 500 Distributors and customers – and is on the verge of going Diamond. Mai, to her role as nurse, wife, and mother. While both young also a Gold Distributor, joined Immunotec in September. women had ïŹ‚ourishing careers, the dreamer’s passionate By February, she had promoted to Gold, earned ïŹrst place side remained unfulïŹlled, and the nurse wanted to explore in accumulating Action Bonus points, and qualiïŹed for the preventative approach to health. Winter Fever bonus money. Mai’s February check totaled more than $6,000. Both MĂ©lanie and Mai were carefully reluctant at ïŹrst about network marketing. They researched the company MĂ©lanie is Mai’s Sponsor, and says her approach to her and the products, and when they were sufïŹciently convinced, business, as well as her team, is pretty straightforward. they came on board, and began to make their mark. And “Each person in my organization has the responsibility it was big. of helping those they come in contact with, as well as the 02 Focus
  • 5. “Whether we are supporting new Distributors or learning new training skills together, it’s important that we unite as a group, we learn as a group, and we recognize achievement as a group.”
  • 6. Mai and her daughter, June, at a local tradeshow members of their own team. Everybody is created equal in our group, each with his or her own strengths. Each player has their own dreams, some big, some small; my role is to make sure they achieve them, no matter their size,” said MĂ©lanie. As Sponsor, MĂ©lanie continues to challenge Mai, each time setting the bar a little higher, daring her to step out of her comfort zone – and to dream – bigger. Each time, Mai rises to the challenge. “MĂ©lanie inspires me, and deïŹes me to develop on a personal level, as well as professionally,” said Mai. “I have discovered things about myself that I never knew were possible, and I am accomplishing things that I can be proud of.” MĂ©lanie insists that one of the most important elements of a strong, united team is energy and synergy. “One of the ways I ensure that my team is strong is by attending events. Whether we are supporting new Distributors or learning new training skills together, it’s important that we unite as a group, we learn as a group, and we recognize achievement as a group.” And both MĂ©lanie and Mai insist that prevention is the key to growing old healthily, as opposed to simply growing old. This closely-knit support system has been a positive inïŹ‚uence for Mai, allowing her to initiate and keep the fast pace she has demonstrated thus far. And, she says, the business tools are designed to train Distributors to think, act, and sell like business people – and quickly. “The Success Guide has been an incredible resource for me,” said Mai. “Not only has it helped me set short and long-term goals, but it has explained how to reach them. It’s the kind of tool that makes sure that anybody who wants to succeed, will succeed.” As with any rising Distributor, MĂ©lanie and Mai have had their share of questions along the way. And they did what they tell their downline to do – they talked to their Sponsor or upline. “Lucien Labarre and CĂ©line Plourde have been incredible role models for us,” said MĂ©lanie. “They provided us with the foundation of our principles that have grounded our team and allowed us to prosper. They were patient when they needed to be, and they pushed us when we needed the encouragement.” MĂ©lanie and Mai met outside of Immunotec, but developed their close business partnership while on a spiritual journey and traveling on a route to self-discovery. They are a deïŹnite force to be reckoned with – but more importantly, they are proof that great leaders are created every day, that powerful women can excel in an industry with no glass ceiling, and that friendships can blossom in the most unexpected places. 04 Focus
  • 7. Marketing Mania Mary Politis Director of Marketing In our continual effort to develop new products and improve existing ones, we are conducting a survey to get your feedback on our ïŹ‚agship products, Immunocal/HMS 90 and Immunocal Platinum. You will find a copy of this same survey in your Business Center, under the Product Resources tab, where we invite you to ïŹll it in and submit your comments. Your feedback is important to us, so please take a couple of minutes to provide us with this valuable product information. 1. How many of your customers are currently taking: 4. On average, how many Immunocal/HMS 90 Immunocal/HMS 90 Immunocal Platinum pouches do your customers take a day? 1-10 1 4 11-20 2 5+ 21-50 3 51-100 5. On average, how do your customers prepare their 101-250 Immunocal or Immunocal Platinum? 251+ Random shaker cup 2. What percentage of your customers are: Immunotec shaker cup Male _____% Female _____% Stirred in a glass with a fork or spoon 0 - 12 yrs _____% Immunotec mixer 13 - 18 yrs _____% In food (i.e. yogurt, applesauce, smoothie etc) 19 - 25 yrs _____% Other, please specify ____________________ 26 - 40 yrs _____% 6. Please rate Immunocal & Immunocal Platinum 41 - 50 yrs _____% on the following features/attributes: 51 - 64 yrs _____% Excellent Good Average Needs 65 - 74 yrs _____% Improvement 75 yrs + _____% Cost 3. In your opinion, who is most likely to purchase Size the following products? Check all that apply. Count per box Immunocal/ Immunocal HMS 90 Platinum Quality Health conscious people Convenience Somewhat healthy people Design of packaging Athletes and/or bodybuilders Research People with health issues 7. If you could make one change to Immunocal, Senior citizens (65 years+) what would it be? People with speciïŹc health challenges or diseases 8. If you could make one change to Other ________________ Immunocal Platinum, what would it be? Focus 05
  • 8. “Feedback and encouragement Regional Directors are the prime motivators of success.” SPONSORS: Go from So-So, to Superb! Manon Courchesne Regional Sales Director, Eastern Canada Division As they say, successful sponsorship is the result of a process, rather than a random event. Once you’ve sponsored, it’s not the end of the job, but rather the beginning! E Everything you do to support your downline can be summarized in this idea: I succeed by helping others succeed! By partnering with your new Distributors and showing them how to prospect, recruit, train and develop other If your new Distributor is eager to build his Immunotec business and makes himself available to learn more, then work on a plan with him to achieve his ïŹrst important step: going Silver. Distributors, their business grows and so does yours. Showing others how to do what you do is an ongoing process. Taking the time to model best practices provides Understand that you cannot grow your business with you with many opportunities to communicate, build Prospecting and Recruiting alone
 you need Training relationships, and train your new Distributors. and Developing also. Why? We have found that great Sponsors, who personally embrace P.R. = Brings new Distributors to your ongoing learning and training through role modeling, Immunotec business perform more successfully and more often meet their goals T.D. = Develops Distributors and dreams. and supports duplication Take the time to model your best practices for your new Distributors in order to develop an ongoing relationship Get Distributors INCLUDED quickly! as mentor and coach, and to ensure that the industry’s best Get Distributors TRAINED quickly! practices are spread throughout all of the Distributors in Get Distributors PAID quickly! your other generations. How? Qualify their Goals and Time Training and coaching are two ways you can help your Discuss how much money they want to earn in their ïŹrst Distributors acquire the knowledge, skills, and work habits month, in three months, in six months, in a year and even they need to reach their goals. ïŹve years from now. What’s the Difference between Training and Coaching? Discuss their commitment: how bad do they want/need When you train, you are educating on speciïŹc knowledge or it? How much time per week are they willing to commit skills, such as packaging your story, 3-way calling, asking for to building their business? referrals, following-up, prospecting, recruiting and more. 06 Focus
  • 9. Good training is more than presenting information in a to ride a bicycle without falling at least a couple of times. lecture format. Training can also occur while conducting Scraped elbows and knees are a necessary part of the your personal business. learning process. Parents help the process along by providing If the topic is a skill, explain it and then model or show the encouragement. “Learning to ride a bicycle simply by studying Distributor how to do it. Then, encourage the Distributor a manual – even a very good manual that describes the to practice the skill with you. trial-and-error process is basically impossible.” The same is true in our business, on the battleïŹeld, or on the playing ïŹeld. If the topic is a concept or knowledge, explain the Feedback and encouragement are the prime motivators of information and ask questions to ensure that s/he success. Without adequate feedback you will not be able to understands you, for example: fully develop the professional capacity of your team. “Does that make sense?” “What questions can I answer for you?” Be the Leader You Are Looking For. Come from a position of strength and leadership. Don’t When you coach, you help Distributors apply what has been build for them. Build with them! Lead by example! Now taught, and help them stay on track to reach their set goals. is the time to build leadership in your organization toward In the book, Formula 2 + 2, by Douglas B. Allen and , the Annual Event. Embrace the Immunotec system and get Dwight W. Allen, it says that it’s almost impossib to learn impossible your Distributors off to a fast start every time! All You Need to Know about Immunocal Platinum. a Now at the Reduced Price of $2.50. Order your copies while quantities last! Focus 07
  • 10. “Build the strengths of each team member Regional Directors and your team becomes stronger.” Lead your Team to John Frederick Success Regional Sales Director, Eastern U.S Division Whether you are an Executive Diamond Distributor or just starting out with your ïŹrst few recruits, you’re a leader. As you develop your team toward success you’ll likely recall and imitate the leaders you have been around throughout your life. Good leadership is important for success; frankly it’s nearly impossible to experience success without someone somewhere exhibiting good leadership skills. G1 Good leaders are always looking to improve their leadership skills. Here are 10 tips for leading your team to success! Communicate clear goals. It’s important that goals be reasonable but not 6 Spend time with performers. Work with team members who are willing to take direction and action. If you develop others to be better and stronger, your team will grow. necessarily easy to achieve. Connect your team to the action steps that will enable your goals to be achieved and you’ll have a high performance team. 7 Roll up your sleeves. How you spend your time sends a strong message. If the leader stops working, the team won’t be far behind. You have great influence on the success 2 Appreciate each individual’s contribution. Everyone who contributes to the team’s success is of others. important! Team members will stay connected to the team if they are appreciated. 8 Acknowledge effort and positive action. When you give praise for effort, the effort will be repeated. Repeated effort will accomplish results. 3 Always have a positive attitude. It’s easy to captain a ship in calm seas; it takes leadership Results will fulïŹll goals! to help your team through a challenge. Don’t get off track when something goes wrong or problems arise. 9 Do what you say. Don’t make commitments you can’t keep. Your team is counting on you. 4 Focus on each person’s strengths. Build the strengths of each team member and your team becomes stronger. Embrace the diversity of 10 Communicate the success of your team. Let everyone know when positive action is taken and skills and enable each team member to ïŹnd their own results are achieved. It’s encouraging to hear good unique standing. news, and no news in this case is bad news. 5 Listen carefully. There’s a big difference between really understanding and just knowing what was said. Try and put yourself Find an organization that is developing leaders and you’ll ïŹnd a successful and growing organization. Take every opportunity you can to exhibit good leadership and watch into the situation your team member is describing. your team grow! 08 Focus
  • 11. Visit y BUSIN our ONLIN fo r f u E S S C E N T E ll even E t d et a R ils! IMMUNOTEC’S ANNUAL EVENT ENT T Atlantic City, New Jersey
 September 12 to 14, 2008 e place is Atlantic City. e time is now! e reason is you! is one weekend will give you the clarity, the conïŹdence, the training and tools to achieve
 NOW MORE THAN EVER! Delegate Package: $175 CAD/USD How to Accumulate Points to (Must be purchased by all attendees) With the Delegate Package, you’re invited to the Welcome Qualify for an Enhanced Package: Reception on Friday night, business meetings on Saturday and Sunday, as well as breakfast and lunch on both days. ACTIVITY POINT VALUE Sponsor a new customer with a minimum 1 POINT order of 100 PV Enhance Your Delegate Package by qualifying for one of two exciting packages! Sponsor a new ImmunoDirect customer with a minimum order 2 POINTS (See Choices 1 and 2) of 100 PV QualiïŹcation Period: May 1 - July 31, 2008 Sponsor a new Investor Distributor 4 POINTS Enhanced QualiïŹcation Packages Sponsor a new Venture Distributor 10 POINTS 20 POINTS Choice 1 Gold Package (60 points) Promote to Silver, Gold, Diamond or per Enjoy FREE hotel accommodations and Executive Diamond promotion§ entry to the Gala Awards evening for you and your spouse! Personally-enrolled Distributor promotes§ 20 POINTS (silver or higher) OR Promotion§ of Distributors on Platinum Package your second and third levels by NEW! 5 POINTS Choice 2 (100 points for 1 person, sponsorship (silver or higher) § 140 points for 2 people) Legs that are used for promotion must be Enjoy FREEairfare*, hotel accommodations, personally-sponsored. and entry to the Gala Awards evening! Purchase a Delegate Package in May, earn 5 points towards a qualifying package! (maximum 5 points per distributorship) VIP Cocktail Party e top ïŹve qualiïŹers at each rank** along with all President’s Circle qualiïŹers will be invited to attend a VIP cocktail party with President and CEO Jim Northrop. **Minimum rank of Venture; rank is determined on start of the QualiïŹcation Period. *Airfare includes round trip economy-class airfare from a major airport near the qualiïŹer’s place of business as determined by Immunotec. It also includes ground transportation Gala Awards between the event and the airport. QualiïŹers must have all required travel documents (e.g. valid passport) prior to departure. Travel route and transportation will be arranged For $100 you can join us at the Gala Awards evening without by Immunotec at its sole discretion. Distributors who qualify for airfare must ïŹnalize their travel arrangements with Immunotec in writing no later than the end of the day Friday, qualifying with a package†. August 22, 2008. †Space at the Gala Awards evening is limited; qualiïŹers will get priority seating. Packages available for purchase only Âź as space permits.
  • 12. Immunotec Sponsors Special Olympics Special Olympics Kathryn Stephens Director, Public Relations and Special Events Imagine the moment. It is bitter cold and the enormous ïŹ‚akes of snow that are swirling around your head make your cheeks tingle as they land. The air around you is electric with the sounds of the cheering crowd, and while the noise is deafening, you can still pick out your mother’s voice above all the others. And then the anthem begins, and you lower your head to receive the golden medal that will forever remind you that on this day, you competed, and you were the very best. A Achievement is always sweet, but perhaps more so when the life you face on a daily basis includes the extra challenges that come with an intellectual disability. So, it is with particular pride that Immunotec participated as a sponsor in Special Olympics 2008 National Games, held recently in historic Quebec City. As outïŹtter for the Law Enforcement Torch Run, Immunotec’s logo and branding got outstanding exposure as a team of forty-ïŹve police ofïŹcers from across Canada raised awareness for Special Olympics. Special Olympics has been “enriching the lives of individuals with an intellectual disability through sport” since its beginnings in Soldiers’ Field in Chicago in 1968. Today over 2.5 million people in 180 countries around the world participate in the games. Multiply that number by all of the coaches, volunteers and family members that are touched by the organization and you will begin to understand the global reach of Special Olympics. Organizers of this year’s Torch Run wanted to make the Final Leg an unforgettable event for both the participants 10 Focus
  • 13. “It is with particular pride that Immunotec participated as a sponsor in Special Olympics 2008 National Games.” and the media. The torch traveled from Montreal to Quebec Marc with his mom, Jocelyne aboard the Train of Hope, a Canadian National train used only very selectively. This train was unique indeed, branded with Torch Run signage and sporting the Immunotec logo, thanks to the talents of Gold Distributor, Normand Boulianne. Marc LeBlanc is the middle son of Jocelyne and Dan LeBlanc. Dan is Team members proudly ran through a number of cities en Senior Director, Supply Chain Logistics at CN; Jocelyne, a dietician by route to Quebec, and in a spectacular ïŹnale, the ïŹ‚ame was training, is a busy and committed stay-at-home mom. At nineteen, Marc transported across the St. Lawrence River in an ice canoe. leads a busy life; going to school, interning for possible jobs, and hanging A key member of the organizing team is Immunotec out with friends at Friday night dances. Marc is different from his brothers; Executive Diamond Distributor, RĂ©nald Plamondon, a he has an eye for beauty and is a commissioned painter. He loves music, 30 year veteran of the CN Police who has been actively loves to socialize, is a neat freak – and a Special Olympics athlete. involved with Special Olympics for 10 years. Count the When their son was diagnosed with Down Syndrome and a number of number of Immunotec Distributors and customers who health challenges at birth, life for the LeBlanc family took an unexpected were involved in the Torch Run and you will understand turn. Relocating to Quebec when Marc was ïŹve, they speciïŹcally chose a RĂ©nald’s philosophy of integrating his Immunotec business community where Marc could be integrated in a regular school program. into all aspects of his life. The only non-police vehicle in Today, he attends a “regular” high school with a life skills program for the Final Leg was RĂ©nald’s Immunotec-branded truck with special needs teenagers. Gold Distributor Normand Robert in the driver’s seat. Later, membership had its privileges as Venture Distributor As his peer group matured and began to participate in a variety of and provincial police ofïŹcer charged with the protection different activities, the diversity impacted Marc’s friendships and his of dignitaries, François Allard, gained special access into parents sought out an activity where Marc could have fun and be part of Quebec’s legislative assembly for the Immunotec team. a community; Special Olympics was a perfect ïŹt. The LeBlanc family Now in his sixth season, Marc participates in indoor hockey, downhill skiing and track and ïŹeld. He has developed new skills, learned the importance of good sportsmanship and has challenged himself to excel. The opportunity to take part in this year’s Torch Run was a once-in-a-lifetime experience for Marc
 and his parents. Said Dan, “Thank you to Immunotec for its support of the wonderful group of police ofïŹcers in their Olympic Torch relay. The experience that Marc, Jocelyne and I lived in Quebec City was truly magical.” Focus 11
  • 14. e Doctors Immunocal/HMS 90: Whey Above Jimmy Gutman, MD So often we are asked how Immunocal/HMS 90 ïŹts into the world of dairy science and whey proteins. Let’s examine this rapidly expanding ïŹeld and see how these products are truly unique. M Many milk derivatives and whey products exist on the marketplace for health-conscious individuals. These products are extremely variable in their protein content, their concentration, the amount of denaturization negligible fat and lactose per serving. Whereas whey protein “concentrates” usually contain between 70-85% protein with signiïŹcant levels of fats, lactose, and often many toxins that accompany these. It contains sub-families of proteins (damage to the original protein structure), the actual types with the highest levels of glutathione precursors (building of proteins present, and other factors which play important blocks) available. The unique way that Immunotec extracts these proteins intact (undenatured) in their natural form roles in the effectiveness of the product (see sidebar). accounts for our ability to deliver high levels of cystine and Immunocal is a protein isolate. Whey protein “isolates” are cysteine to the cell. It was Dr. Bounous who ïŹrst described of the purist form, being between 90-98% protein with the importance of keeping these fragile proteins. These 12 Focus
  • 15. Whey Protein “The ïŹeld of natural health care products will only truly advance if it is based in real research Variables and quality control. Use the products that are legitimately proven and patented to be effective.” the Rest techniques are not employed by other manufacturers whose products have been seriously degraded by the time they reach your body. Notice that you will generally not ïŹnd warnings against heating other proteins, because they are most often already seriously broken down. During the manufacturing process, both the fat and lactose content are removed. This allows even the most lactose-intolerant individual to consume our product safely. For those rare people who have a true allergy to milk proteins, it must be noted that up to 80% of these people are allergic to the protein called “caseine”. Caseine is not a protein that we desire as a glutathione precursor and the amount found in CONCENTRATION OF PROTEIN Immunocal is in the range of 1-2%. Isolate = 90%+ concentrate = 70-90% Of critical importance is the biological activity associated with the proteins involved. The vast majority of whey proteins are not tested TYPES OF PROTEIN for this factor. The research most of these companies use as “scientiïŹc Glutathione precursors vs. caseine references” for their product are in fact done by Dr. Bounous and his team toward the development of Immunocal. Whether any of these DEGREE OF DENATURIZATION products actually work or not has been anybody’s guess because they Immunocal proteins not broken up have not withstood the test of real research. Dr. Wulf Dröge has picked up the torch and has taken Immunocal research to previously unforeseen FAT CONTENT heights, demonstrating the effectiveness of Immunotec’s whey protein Immunocal “fat-free” technology in most highly regarded scientiïŹc journals. The ïŹeld of natural healthcare products will only truly advance if it is LACTOSE CONTENT based on real research and quality control. Use the products that are Immunocal “lactose-free” legitimately proven and patented to be effective. Be comfortable that you and your clients are taking advantage of the highest quality supplements BIOAVAILABILITY available to ensure health and longevity. The old adage “you get what Very high in Immunocal you pay for” holds true in this realm as well. Skimping on your health and physical and mental performance is not recommended. BIOLOGICAL ACTIVITY My approach to evaluating a natural product is akin to how a real estate Very high in Immunocal agent evaluates a property. The only difference is that the agent uses the motto “Location, location, location” – I stand by “Research, research TOXIN LOAD and research!”. Immunocal/HMS 90 is the only whey product that Immunocal far below industry standards fulïŹlls all of these criteria. ANTIBIOTIC LOAD Immunocal will reject if antibiotics present Focus 13
  • 16. Distributors’ Corner News & Info Welcome to Distributors’ Corner, a section of the magazine where new Distributors look to veteran Distributors for business advice and guidance. Do you have questions about your Immunotec business? Ever wonder what the best way to approach a new prospect is, or what the best follow-up procedures are? Ask some of our ïŹeld leaders, who have achieved Gold level and above, and have gained solid business experience and a proven track record of success. QQ: Susan Hartman, an Investor Distributor from Ontario asks: “I’m a new Distributor and I’ve just moved to a new city. I’ve joined a couple of local community centers, but am having trouble meeting people. What are some creative ways Q Q: Dona Tignall, an Investor Distributor from Georgia asks: “In addition to three-way calls, my team also practices telephone conference calls where over twenty people can be on the line at the same time. It has been very successful. that might help me make new contacts and build my business?” What are some other technological tools that allow you to AA: Patricia Busch, a Gold Distributor from New Jersey answers: “Dear Susan, I can certainly understand your challenge in getting oriented in a new place, however, this contact and converse with many people at the same time?” A A: Bruno Landry, a Gold Distributor from Quebec answers: “Dear Dona, technological advancement is situation actually has a big plus side! You now have the amazing, isn’t it?! I believe very strongly in three-way advantage of being the new kid on the block! Use this! Tell calling; as far as I’m concerned, it’s our most important everybody that comes within three feet of you that you business tool! I always recommend doing a three-way call are new to the area and you will soon see most people will with a new Distributor, especially while following the same love reaching out to you. Ask for their advice on places to PowerPoint presentation; it’s professional, and it’s also very shop, things to see, and you’ll soon ïŹnd an opportune time visual. I have also started incorporating web meetings into to lead the conversation to what you do for a living. My our platform – and they are equally beneïŹcial! There are advice is to take advantage of your situation and watch the many companies which specialize in this kind of virtual positive effect it can have on starting a business! meeting that can have 2, 10, 20 or 30 people listening to the same business opportunity presentation or training My next suggestion would be to do the obvious. Look seminar. My Sponsor as well as my downline love this new for groups of like-minded people that you can join. It way of keeping connected, especially since most of us are sounds like you are already starting to do this. Find out part-timers and have very busy schedules. We often use what business people do in the area and do it also! Your web meetings to do business and product training. They are local Chamber of Commerce or other similar networking very efïŹcient, little time is lost, and we can attend from the groups are ideal places to start. Look for places to establish comfort of our own homes! It’s also very duplicatable, and real relationships. Be willing to volunteer and be helpful and what we like to call a real home business! Good luck! you’ll ïŹnd lots of contacts, and maybe even a new friend! Send your questions to Janice Scrim at jscrim@immunotec.com Your Success Guide is going to be your most important and they will be directed to one of our ïŹeld leaders and could business tool. Step 3, “Talk to People”, found on pages 10-16, be featured in one of our upcoming Focus editions. is full of concise examples on what to say and how to say it. Start practicing your skills so that some of this new language rolls right off your tongue. “Who do you know?” will soon become your favorite question! And remember, you are not alone! You are in business for yourself, but not by yourself! You have a Sponsor and an upline, and there is always somebody who can help you get started successfully. Find these people, use their knowledge, and you’ll be off and running before you know it. This is a team! Welcome aboard!” 14 Focus
  • 17. Industry News The Direct Selling Association (DSA) has been successful in its arguments that a proposed Federal Trade Commission (FTC) rule, known as the “Business Opportunity Rule” that would have essentially forced American sellers of a business opportunity to wait seven days before signing-up a new prospect, was too broad in its scope and would have disadvantaged legitimate direct sales and multilevel marketing companies. Originally designed to protect consumers from bogus business opportunities, requirements of the new rule would have included forcing sellers of a business opportunity to make certain disclosures and would have required a seven-day waiting period before a prospective buyer could sign a contract. The rule caused real concern for business-building Distributors who saw it as an unnecessary impediment to organizational growth. Imagine the scenario: the Distributor plans a business opportunity meeting, books a hotel room, invests time and money in promoting the event, trains his team to make presentations, gets a great turn-out and a very positive response to his sell. Members of the audience are asked if they would like to sign up as Distributors and ten enthusiastic individuals raise their hands. The air is electric as the meeting leader says: “TerriïŹc! I’ll call you in a week and we’ll ïŹnalize the paperwork.” Drop off rate? SigniïŹcant. In its statement, the FTC allowed that “the burdens (of the initial rule) that would be imposed upon legitimate business operations would not appear to be justiïŹed by possible beneïŹts to consumers.” Legitimate direct selling companies, such as DSA member organizations, will now be exempted from the revised rule. Joseph Mariano, DSA Executive Vice President, pledges to continue to monitor developments and work with both member companies and the FTC until the process reaches a conclusion. Immunotec President Jim Northrop received news of the revision with satisfaction. A former Chairman of the DSA Board of Directors, Northrop is a strong supporter of the association’s advocacy role. “I am glad to hear that Immunotec Distributors will not be disadvantaged by an over-zealous regulation and that the DSA has been Immunotec’s commitment to ethical successful in its lobbying efforts on their behalf,” he said. “Immunotec’s commitment to ethical business practices business practices and superior customer and superior customer service are cornerstones of our service are cornerstones of our success. success. Add in our excellent products and you have an offering that is extremely beneïŹcial for consumers.” Focus 15
  • 18. Business Beat News & Info John Frederick Regional Sales Director, Eastern U.S Division WORKING THROUGH PRICE OBJECTIONS There are many reasons why customers object to a price, Anyone who represents a product line will come across here are a few: customers who express concern over the price of a product. 1. Customers often don’t understand the value of our As Distributors of Immunotec products you want to be products, and therefore don’t really know what a good ready to help potential customers if they are concerned price would be. about our price. 2. Customers may not have a reference point since they do not shop for our product line. They know when gasoline or milk prices are too high, but have no comparisons to make with Immunocal/HMS 90. 3. It’s all a game. You might call it a hobby. Some customers just love to negotiate. In some cases they are just testing you to see if you want to play the negotiating game. Here are some tips on working through price objections: 1 1. Validate the objection, but don’t apologize or act uncomfortable. Our product line is truly remarkable and well worth it. “I understand your concern about our price, I’ve been able to help quite a few customers understand the value of Immunocal”. 2 2. Ask questions to gain understanding. You will need to know more before you offer a solution. “Do you know of any similar products that perform like ours?” “How much do you think our product should cost?” 3 3. Offer a solution that will help change the customer’s perspective. Give the customer some comparables and help them see why our products are the better choice. “Our product will cost a couple dollars per day to improve and maintain your immune system, how much is that worth to you? Since Immunocal is food for your immune system you should consider our product as part of your family’s nutritional (food) budget.” How does Immunocal compare with: Fast food Cup of specialty coffee Bag of chips 2 soft drinks “How much is it worth to you to improve your immune system and reduce the risk of illness for you and your family?” 4 4. Ask for the purchase again. Once you’ve helped the customer understand the value of our product ask again if they are ready to get started. 16 Focus
  • 19. “I look forward to the opportunity to bring the Immunotec family together to recognize accomplishment, learn from our collective experience, announce some Message exciting developments, and have fun.” from the President Teamwork is the overriding theme of this month’s Focus and, in my experience, teamwork is the core element to successfully growing our kind of business. The essence of teamwork is to have everyone “singing off the same song sheet.” That is, having a clear and consistent set of objectives and a straightforward plan to achieve those objectives. Together, we have a huge opportunity to grow the Immunotec business during the next months and years
 this enterprise literally has the potential to be a $500 million company in North America, with even greater opportunity internationally. In order for us to achieve that goal, we need to capture the hearts and minds of many, many more Distributors, showing them how to use Immunotec as a vehicle to achieve their dreams and goals. This requires all of us to educate them about our simple success system, which will allow them not only to succeed themselves, but also to readily show others how to succeed. Immunotec’s success structure includes the Success Guide, Leadership Schools, and Set the Pace events. Those who are following the system and are actively engaging in sponsoring events on a local basis are experiencing growth exceeding 20% this year. I would urge everyone to embrace this simple approach, recognizing that this is a “face to face” business where we can sponsor many people who are looking for ways to enhance their life, both in terms of wellness and wealth. I am delighted to announce this year’s annual event being held in Atlantic City. I look forward to the opportunity to bring the Immunotec family together to recognize accomplishment, learn from our collective experience, announce some exciting developments, and have fun. I hope that each and every one of you will plan to be there with us and I look forward to meeting those of you whom I have not yet met, and reconnecting with those of you I have. On a ïŹnal note, there are only two months remaining to qualify for the 2008 President’s Circle cruise. Looking at past years, some people have achieved the trip goal in less than two months. Apply the system and join me in the Caribbean in November! The cruise is the icing
 the cake is building a winning team which will provide you with group growth and residual income for months and years to come. James A. Northrop President & CEO Focus 17
  • 20. “When you get everyone uniïŹed, Hot Distributors moving, and in action, it’s very powerful. Then when you add the training and the tools, you have the team and knowledge to build an impressive business.” To My Sister’s Success! Kim Abron’s husband knew he was going to lose his sight. Doctors told Kelvin by age 40 he would lose his vision, and at age 41, he did. But Kim, a Gold Distributor from Massachusetts, diligently continued her search for an all-natural product that could improve her husband’s lifestyle, and maybe, just maybe, his sight. “We had tried everything from acupuncture, chiropractic “My sister was coming to California, partly to visit me, but treatment, Chinese tea – but nothing helped to improve mostly to attend the Leadership School that was being held the degenerative cells in his eyes,” said Kim. “We knew he in the area,” said Karen. “I decided to attend part of the would not regain total vision, but we hoped that part of event to be able to spend some time with Kim, but when his central vision would return. About ïŹve months after I started learning about the products and the business starting Immunocal/HMS 90, there were signs that our opportunity, something just clicked.” hopes were not in vain.” Within days of Leadership School, Karen signed-up as a With hope in their hearts, Kim, and Kelvin still legally Distributor, started networking with the guidance of her blind but now with partial central vision in his right eye, sister and Sponsor, and held two meetings. She proceeded embarked on their Immunotec business and began telling to promote to Silver, then Gold, earning $1,000 in Moving Up everyone about their story. Karen Culhno, Kim’s sister, was bonus money, as well as over $2,400 in Action Point bonus one of those people. money. Her ïŹrst check was more than $3,500. 18 Focus
  • 21. Inspired by the Jim Rohn CD, Kim describes how reaching “I never go to the gym without inventory – especially out to her family, and telling each person about the Xtra Sharp,” said Karen. “If someone is impressed with my products and the business opportunity has had an impact weight training, I tell them about a great product, and maybe on her success. “When you get everyone uniïŹed, moving, even invite them to one of my weekly meetings. It’s important and in action, it’s very powerful,” Kim said. “Then when to continue to invite new people to your meetings – it keeps you add the training and the tools, you have the team and them fresh – and it keeps your business growing.” knowledge to build an impressive business.” So now family dinners include much chatter about their individual Immunotec businesses. And while Kim is a Karen insists that you have to be ready and willing to make Gold Distributor in Massachusetts and Karen is a Gold this kind of commitment, admitting that she herself was Distributor in California, they are brought closer together reluctant at ïŹrst. As she began to develop her Immunotec by similar challenges, grand goals, and the Immunotec business along with her already busy career as a real estate dream. For now, the sisters are focused on one image: agent, Karen’s passion for ïŹtness created one of many target sailing off into the sunset on a beautiful cruise ship – with audiences to help her build her business fast: people who all expenses paid – and nothing but sea, salt, and sun are into ïŹtness and athletics. between them and their next adventure. Kim Abron and Karen Culhno Focus 19
  • 22. Two Brothers Set Out Hot Distributors to Sow the Hollis Holloway Wayne Holloway When Wayne Holloway realized that he was making $36,000 a year, working four hours a week as an independent Distributor, he resigned from his job as a design engineer at the local power company and made a commitment to his Immunotec business, boosting his hours to 20 per week. His earnings grew to $72,000 within the ïŹrst year. His brother Hollis, who had recently retired, saw Wayne’s growing business, and came on board with the goal of supplementing his pension. As Hollis’ business grew, so did his goal, eventually revising it to save his entire monthly pension and live solely off his Immunotec earnings. 20 Focus
  • 23. “It’s about crafting a message that is going to grab attention, while remaining focused. The brilliant thing is that the Success Guide explains exactly how to do that.” — Hollis Holloway Seeds to Success As with many other Distributors, Wayne’s product results Closing a sale has become one of Wayne’s strong were what really propelled him, and indeed Hollis, into the points, having recently realigned his approach on the business. Wayne suffered from chronic asthma for over recommendation of one of Immunotec’s most recent 30 years, was dependent on an inhaler four times a day, and additions to the sales team, John Frederick. “Before, was often burdened with bouts of bronchitis. when I did a follow-up phone call I’d say something like: ‘What do you think of the products you received?’ Now I “I never went anywhere without my inhaler,” said Wayne. say: ‘I’m phoning to answer any questions you might have “But soon after I started taking Immunocal/HMS 90, I was about (name the product(s) received) so there is no delay in called on a business emergency, and in my haste to get to enjoying ______ ïŹll in the blank with: the beneïŹts of more the scene, I neglected to bring my inhaler. When I returned energy/stamina/responsive immune system
’ It’s a great to my ofïŹce hours later, I saw my inhaler on my desk, way to tailor your approach to each individual person,” said and it was at that point that I realized that my health was the Diamond Distributor who lives in Georgia. improving.” Shortly after, with the support of his doctor, Wayne stopped using his inhaler for his asthma. The brothers are both very enthusiastic about the Jim Rohn CD that was recently added to Immunotec’s Basic When Hollis, a Gold Distributor living in Florida, began Distributor Kit, and recommend it regularly to their teams his Immunotec career, he turned to his younger brother as a motivational tool. Another favorite is the Success Guide and Sponsor, for advice and guidance. But over the Companion CD, used to recruit new Distributors. “A lot of years, Hollis has developed into an equally strong leader, the time, prospects have not had a chance to listen to the travelling across North America to attend corporate events, CD. My approach is to tell them, ‘I know you’re busy, and I’ve while hosting meetings, building a successful team, and listened to the CD so many times, I can tell you exactly what’s becoming, gradually, a role model for Wayne. on it. Let me summarize the details for you,’” said Hollis. Hollis says an important key to his success has been a For Wayne and Hollis, their Immunotec business is a tightly-packaged business and product story, emphasizing numbers game. They say it’s about reaching out, “sowing the importance of keeping both short and simple. “It’s and reaping” they say, because eventually, eventually, you about crafting a message that is going to grab attention, will talk to the right person – and that’s what building a while remaining focused,” said Hollis. “The brilliant thing successful business is all about. is that the Success Guide explains exactly how to do that.” “Before, when I did a follow-up phone call I’d say something like: ‘What do you think of the products you received?’ Now I say: ‘I’m phoning to answer any questions you might have about (name the product(s) received) so there is no delay in enjoying ______ ïŹll in the blank with: the beneïŹts of more energy/stamina/responsive immune system
’ It’s a great way to tailor your approach to each individual person,” — Wayne Holloway Focus 21
  • 24. Hot Distributors Laura & Nathaniel McCallum Life Partners, Business Partners: Building it “In this business, we’ve always felt that we’re in business for ourselves, but not by ourselves, and we want to make sure that our downline feels the same way.” Big! 22 Focus
  • 25. Laura McCallum was always exhausted. No matter how much she slept, it didn’t matter – she felt like she was running on empty. When her friend Andrea told her about Immunocal/HMS 90 she was desperate for an all-natural solution, and so Laura agreed to try the product. Her product results were so dramatic that she jumped at by ourselves, and we want to make sure that our downline the opportunity to attend an Immunotec meeting to ïŹnd feels the same way,” said Laura. out more. By the time she got home, she had also learned Supporting their growing teams is important to the couple, of the business opportunity, and her enthusiasm convinced who say they split their time between recruiting, coaching, Nathaniel to get started as a Distributor right away. and training. “Enabling your Distributors to succeed is “Laura had such an amazing turn-around,” Nathaniel said. critical. Whether you’re phoning them to tell them about “She went from having no energy to feeling like she did an ongoing promotion, or explaining the importance when she was in her 20’s. Then when Laura got home from of starting with an Action Pack and autoship, keeping in the meeting she told me all about the business. I was hooked.” regular contact with your Distributors is what’s going to Nathaniel joined last August and went Venture in September. keep your team healthy,” said Nathaniel. Then in January, he attended the Costa Mesa Leadership School. In less than two weeks, Nathaniel promoted to Silver, then Laura and Nathaniel embrace their new life in Arizona Gold, earned $1,000 in Moving Up bonus money, achieved third place in Action Bonus points, and added nine new Distributors to his downline. His check in January jumped to over $3,000, almost 10 times what he had made the month before. “Leadership School was such an amazing turning point for me,” said Nathaniel. “The gel for me was learning how to work with my upline, trusting that when I put my hand up, there will be someone there to help.” Nathaniel also practiced and mastered three-way calling, and eventually adopted these calls as one of his most-often used business tools, saying that a third person adds credibility and validation. While his wife, Laura, remained on the sidelines, she was learning the business right alongside her husband. In February she decided to not only be Nathaniel’s support system, but his business partner. “I felt alive for the ïŹrst time in such a long time – it was invigorating,” said Laura. “Watching Nathaniel build his business, and seeing him become successful so quickly The husband-wife duo devotes about ten hours a week to inspired me to want to get involved as a Distributor, not their Immunotec business, and while they work as a just as his wife. As soon as I joined, I got the training team, they each have their own goals. For Nathaniel, his and I learned the business strategies ïŹrst hand – and I immediate goal is to ïŹnish qualifying for the upcoming felt excited!” cruise, being just mere points away. For Laura, who is just beginning, she says she’s focused and ready, and going for Together, Nathaniel and Laura are focused on supporting the Gold. their growing team in a variety of ways. They stay in constant communication with a weekly, brief newsletter Hopefully by the time we meet them on the cruise ship in that reinforces the system and duplication. “In this business, November, they will have accomplished both – and will we’ve always felt that we’re in business for ourselves, but not already have new goals in mind. Focus 23
  • 26. February 02/08 Recognition FEBRUARY PROMOTIONS Aurelius Ransom Albert Aucoin Frederick Cox Joseph A. Diaz Jacques Morin RĂ©gis Ouellet Diamond Gold Silver Silver Silver Silver Distributor Name Title Distributor Name Title AURELIUS RANSOM Diamond ALEX LARSON Silver ALBERT AUCOIN Gold ROBERT LABERGE Silver RACHEL BOSWELL Gold SIMON LALIBERTÉ Silver ANN BROWN Gold MOLINY LEDOUX Silver KEVIN BROWN Gold LOUISE LÉGARÉ Silver VIVIEN CHANTANOP Gold JACKIE LEGAULT Silver VIOLETTA MOVSESYAN Gold DONNA LITTLE Silver MAI NGUYEN Gold DAVID LOPEZ Silver Ilona Parker PIERRE NOLET Gold KIM THUY LY Silver Silver ANDREA STOVALL Gold WANDA MALFARA Silver SUSAN TRIGONIS Gold BARBARA MARCUS Silver FOLAKE AKINDE Silver RUZANNA MARTIROSYAN Silver TERESITA ASTEL Silver SHELLY MARTYN Silver MARK BOBOROSKY Silver HALYNA MASHTALIR Silver VALERIE BOGLEY Silver ROBERT MIDDLETON Silver JOHANNE BOIVIN Silver JULIE MINOGUE Silver GÉRARD BOYER Silver JACQUES MORIN Silver BEN JR. BROWN Silver RÉGIS OUELLET Silver Kim Thuy Ly CHARLOTTE BYNOE Silver ILONA PARKER Silver Silver GARY CASHE Silver RODOLFO EMILIO PATINO CONDE Silver FREDERICK COX Silver THÉRÈSE RABY Silver CECILIA CURAMENG Silver CHANTAL ROY Silver PIERRE DALPÉ Silver CÉCILE ROYER Silver STEVEN DAVIS Silver PEGGY SCHNELL Silver ANDRÉE DESJARDINS Silver TANYA SHEWCHUK Silver YANNICK DESLOGES Silver MAUREEN STAFFORD Silver JOSEPH A. DIAZ Silver JOHANNE TRÉPANIER Silver MICHEL DIONNE Silver CHRISTINE VILLENEUVE Silver FELICIA DIVINITY Silver KATHERINE A. WAGONER Silver Johanne TrĂ©panier SUSAN FEIL Silver MICHAEL WALKER Silver Silver JOHN M. GARNER Silver REGINA ZADOROGNUK Silver PROMOTED IN JANUARY TO SILVER: FERNANDE CORRIVEAU FEBRUARY MOVING UP Barbara Caccarile Fernande Corriveau Karen Culhno Denis Guy Jean-Marie LagacĂ© Nathaniel McCallum Distributor Name Amount Distributor Name Amount BARBARA CACCARILE $2,500 CATHERINE OWENS $750 KAREN CULHNO $1,000 RICHARD PERKINS $750 NATHANIEL McCALLUM $1,000 JAMES BOYLE $250 CAROLE BABIN $750 GILLES CHARTRAND $250 ROBERTA FRYE $750 FERNANDE CORRIVEAU $250 24 Focus
  • 27. FEBRUARY MOVING UP – cont’d Distributor Name Amount Distributor Name Amount HAROLD B. DAILY JR. $250 RICHARD MIRON $250 RICHARD DORIA $250 ANTHONY NARINE $250 JOAN FOSTER $250 DONG VAN NGUYEN $250 CECIBEL GOLLER $250 JAMES W. PATTERSON $250 ALEXANDRIA GRANDBERRY $250 SABINA RABAEVA $250 DENIS GUY $250 KAREN ROGERS $250 YOCASTA HAHN $250 BRIDGID SANDLER $250 DR. GREG KURULIAK $250 AURELIO SIENES $250 JEAN-MARIE LAGACÉ $250 BRUCE WATSON $250 DANIEL MALFARA $250 FEBRUARY ACTION BONUS – TOP THREE Mai Nguyen Vivien Chantanop Qi Jiang Distributor Name Total Points Amount MAI NGUYEN 133 $3,876.75 VIVIEN CHANTANOP 115 $2,326.05 QI JIANG 96 $1,550.70 FEBRUARY WINTER FEVER Lioubov Anachkova Marie-P. Corriveau Sylvain Dion Bruno Landry Barbara Marcus R. Martirosyan Distributor Name Amount Distributor Name Amount VIVIEN CHANTANOP $800 AURELIUS RANSOM $400 MAI NGUYEN $800 CÉCILE ROYER $400 FOLAKE AKINDE $400 CHRISTINE VILLENEUVE $400 TERESITA ASTEL $400 KATHERINE A WAGONER $400 MARK BOBOROSKY $400 LIOUBOV ANACHKOVA $200 VALERIE BOGLEY $400 CORAZON ARABACA $200 GÉRARD BOYER $400 VOLODYMYR BARBA $200 CĂ©cile Royer KEVIN BROWN $400 ILIA BASKIN $200 KAREN CULHNO $400 MARC BEAUMIER $200 CECILIA CURAMENG $400 FERNANDE CORRIVEAU $200 PIERRE DALPÉ $400 MARIE-PAULE CORRIVEAU $200 ANDRÉE DESJARDINS $400 VIRGINIA CRIST $200 YANNICK DESLOGES $400 SYLVAIN DION $200 FELICIA DIVINITY $400 JORGE DOMINGUEZ $200 ANNA DROZD $400 ROBERTA FRY $200 ROBERT LABERGE $400 MICHÈLE LACOMBE $200 SIMON LALIBERTÉ $400 BRUNO LANDRY $200 ALEX LARSON $400 PAULINE LAREAU $200 MOLINY LEDOUX $400 GÉRARD LECLERC $200 LOUISE LÉGARÉ $400 CLAUDE L'ESPÉRANCE $200 DAVID LOPEZ $400 LEROY R LEWIS $200 WANDA MALFARA $400 MARYSE PERREAULT $200 BARBARA MARCUS $400 TELMAN SHAMAILOV $200 RUZANNA MARTIROSYAN $400 AURELIO SIENES $200 JULIE MINOGUE $400 YULIA STRACHKOVA $200 JACQUES MORIN $400 Focus 25