XCORE is innovation and product consulting company which works with high-tech companies and leading entrepreneurs. XCORE focus on bringing your innovation to launch with the highest success rate.

1. Product Development
By Ben Geva
CEO of XCORE TECHNOLOGIES

2. About me
• Ben Geva
• CEO of XCORE TECHNOLOGIES
Innovation consulting and product development for entrepreneurs and large
companies
Social ecommerce

3. What are we trying to achieve

4. The product cycle
Idea
Need
Business?
Marketing
Spec
R&D
Launch

5. Idea and Strategy
• Talk to people
• Define business or marketing goals
• Marketing strategy (marketplace, widget, APIs)
Business?
Need
Idea
Marketing

6. Defining the product
Development
team
Product
management
Market
Sales
Current customers Prospective customers Competitors
Spec

7. Defining the product
Spec
What to build in the first
version
Usually 5% of the what your think
you should build

8. Specs – MRD/PRD
• Purpose and scope
• Target demographic
• Product overview
• Functional req
• Usability req
• Technical req – security, networks, platform and performance
• Interface – integration, APIs, protocols
• Assumptions, constraints, milestones
Spec

9. High fidelity prototype
• What is it?
• Why?
• For testing user interface issues
• For demonstrating product to potential customers (internal or external)
• To clarify the specification
Spec

10. Development
• 50% of the project no end game
• Make sure you have the resources for your goals
• Plan your milestones carefully
• Baby steps
• Test test test!
• It is your ship to the moon….
R&D
Felix Baumgartner

11. Method
• Business and Dev team are aligned by milestone
• Low cost– cloud computing, conti integration, open-source, JIT scalability
• Short iterations – biweekly
• Zero pre-conflicts between parties
• Working software much better than any doc
• Short response to change
• Management tools…
R&D
R&D

12. Project plan
• Scope
• Delivery management
• Schedule/timeline
• Financial management
• Resource management
• Quality management
• Risk management
• Change management
R&D
Specs
Work Estimate
Architecture
Development
Delivery 1
QA :functional
and technical
Acceptance
Tests

13. Launch
• Be prepare for the morning after
• Marketing – user acquisition
• Funnel analysis – A/B testing (user retention and conversion)
• Scale
• Successful launch: What would you do for ?!
Micha Kaufman: “Fiverr didn’t launch with a huge marketing budget but instead we had a clear vision of organic, viral growth and that is exactly what happened. Ordinary
people, like you and I, just saw the service, used it, and dug it instantly, and from there just spread the word all over”.
Launch

14. Launch new feature
Launch

15. Launch new feature
Launch
Req metReq not met
No
Excitement
Excitement

16. To pivot or to pivot
Instagram, which started out as a virtual "check-
in" site and end up as a photo-sharing service
• It is very common to pivot nowadays due to
budget
• Startups which pivots 2-3 times raised more
money
Launch

17. Find the magic sauce
Idea
Need
Business?
Marketing
Spec
R&D
Launch

18. By Ben Geva
ben@xco.re
Mobile: 0505450460
www.facebook.com/XcoreTechnologies
www.xco.reWebsite: