This investment package is for Silk, a documentary film about the underground dance music label 100% Silk. The film, directed by Benjamin Shearn, will document a tour by artists on the label through Europe. It will also include choreographed dance sequences. Freedom 2K Films is offering 100 investment units of $1,000 each to fund post-production and distribution of the film. The filmmakers plan to utilize existing relationships with the label to keep costs low and pursue a festival, streaming, and music community-focused distribution strategy.
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SILK & Freedom 2K Films Investor Package
1. SILK
Freedom 2K Films
FREEDOM 2K FILMS
INVESTMENT PACKAGE
2. This investment package contains
the following…
I.
SILK Overview (6-8)
SILK
II.
Production/Distribution/Marketing (10-14)
A Freedom 2K Films
III.
Freedom 2K Films Overview (16-17)
Production
IV.
Investment Specifics (19-20)
Directed
by
Benjamin Shearn
Produced
by
Amanda Brown
3. Confidential Private Placement Memorandum
FREEDOM 2K FILMS, LLC
Number of Units Offered Hereby: 100
Price per Unit: $1,000 The Units are being offered by the
Minimum Aggregate Subscription: Company on a ʻbest effortsʼ basis. All
$1,000 subscription payments will be
deposited into a capitol account
Maximum Aggregate Subscription:
established by the CEOs of the
$100,000
Company. All checks shall be made
payable to: Freedom 2K Films.
Freedom 2K Films (the “Company”)
is a Los Angeles company created for After at least one (1) Unit (the
the purpose of development and “Minimum Subscription”) are
production of commercial motion subscribed for, a closing may be held
pictures. as soon as practicable thereafter and
the funds held in the Capitol account
The Company is offering (“Offering”) will be released to the Company.
Subsequent closings may be held after
for sale to individuals (the
additional subscriptions are received,
“Investors”) a maximum of 100 shares up to the Maximum Subscription and
(hereafter referred to as “Units”). at the same price as the first Unit sold.
Each Unit will be offered at a price of
$1,000. This offering is subject to THE OFFERING INVOLVES A
negotiation dependant upon the SUBSTANTIAL DEGREE OF RISK.
timing and specific investment THE DATE OF THIS CONFIDENTIAL
situation. PRIVATE PLACEMENT
MEMORANDUM IS January 11th,
However, the first Unit issued at one 2013.
particular price shall remain the price
of the remaining units thereafter.
4. Freedom 2K Films Mission
Together, these factors have driven up the
Statement cost of making films such that most
The purpose of Freedom 2K Films is to productions require subsidization by
create original, visually engaging films corporate entities. However, with the
which explore the lives of singular advent of HD technology, professional-
characters leading unique existences. grade cinematic imagery can now be
Further, our films strive to represent produced quite affordably, allowing films to
sub-cultural points-of-view too often enjoy profit margins previously
overlooked by mainstream cinema, be unimaginable. For instance, the most
they feminist, marginalized gender or
profitable film of all time isnʼt Star Wars or
sexuality identities, or under-exposed Avatar – itʼs Paranormal Activity, which
political and sociological perspectives.
was shot for $13,500 and earned an
“The great hope is that...
astounding 420,000% return for its some little girl in Ohio is
Executive Summary investors. going to be the new Mozart and
Simply put, films are too expensive. make a beautiful film… and the
Microfilmmaking is the business model of so-called ʻprofessionalismʼ
They cost exorbitant amounts to
the 21st century. about movies will be
produce, market, and distribute, which
has given rise to the commonplace It is the goal of Freedom 2K Films to
destroyed… and it will really
attitude that “itʼs impossible to get a maintain artistic and executive control – become an art form.”
film made these days.” There are and create significant returns for investors
numerous reasons for this: 1) The cost – by KEEPING PRODUCTION COSTS -Francis Ford Coppola on
of shooting on film formats increases DOWN. The company will utilize personal Microfilmmaking
yearly. 2) In the digital age, the relationships amongst its principals to work
explosion of online marketing budget-consciously with professional
opportunities has multiplied the actors, producers, and technicians, and
further reduce risk by maximizing tax
expenses necessary to adequately
credits, promotional subsidies, foreign pre-
promote a film. 3) Due to marketplace sales, and collaborating with financial
realities and competition, the fees and partners when appropriate.
commissions demanded by above
the-line principals (producers, Freedom 2K Films is not in the Blockbuster
executives, directors, actors etc.) business; itʼs in the Return On Investment
continue to balloon. business.
6. SILK: The Film
The Label The Documentary
Founded by Amanda Brown, 100% Silk is a burgeoning In June, 2012 four core acts from the label – L.A. Vampires, Ital,
Independent record label and tastemaker in the evolving and Magic Touch and Maria Minerva – embarked on a lengthy group
expansive world of underground dance music. tour through the UK, Europe, and beyond.
With strange synchronicity, the last half-decade has seen a 100% Silkʼs in-house videographer Benjamin Shearn chronicled
steady but subtle rise in sideways and forward-thinking the performances, cultural environments, and global scene of
approaches to the aesthetic of dance music. 100% Silk is at the the many cities through which the trip travels, ranging from
Berlin to Brussels to Paris to London to Moscow, Madrid, and
forefront of this extraordinary cultural shift.
more.
“…the 100% Silk aesthetic is closer to that of
But SILK isnʼt just a tour documentary. In addition to intimate
Factory Records, the legendary Manchester label tour and performance footage, this film will weave in FULL
that turned a lifestyle… into a business venture.” CHOREOGRAPHED DANCE SEQUENCES.
-LA Weekly
It is our ambition to create a cinematic study of the many ways
“…responsible for some of the planetʼs most in which music can be expressed, discussed, and experienced.
exciting underground music.” As the label 100% Silk continues to challenge definitions of
-FACT Mag dance music, this film will do the same for documentary
filmmaking.
“100% Silk could probably lay claim to being the hippest
dance label in the world right now.”
-The Guardian Visit Vimeo.com/BenjaminShearn/SilkDoc
Type in the password: “silkdoc”
“…their bonafides have earned them tastemaker status…” And get a taste of what was captured in Europe.
-The Fader
7. Creative Principals of SILK
Amanda Brown Benjamin Shearn Mecca Vazie Andrews
Producer Director/Editor Choreographer
For the last Benjamin Shearn is the in-house Mecca Vazie Andrew's film and stage credits
eight years, videographer for Not Not Fun Records include Bedtime Stories for Disney, RENT,
Brown has and 100% Silk. You can check out his Grammy's with David LaChapelle, MTV
been the co- work at Vimeo.com/BenjaminShearn. Movie Awards, Hysterica Dance Company,
owner and art Sony Industrials, VH1's Showgirl
director of His first film is the documentary Bootcamp, City Opera and American
Not Not Fun short Tim O. which won a Telly, Gold Apparel.
Records, and Hermes and Crackleʼs Editorʼs Choice Los Angeles
the owner of Award. Fans rallied behind Shearnʼs initial Times, Rolling
100% Silk, efforts to fund SILK donating over $5,000 Stone Magazine
influential on IndieGogo. In addition to filmmaking, and Paper
independent Shearn has developed a number of Magazine
labels that have spearheaded a number of screenplays with production companies are some of
underground musical movements. In May such as Nine Yards Entertainment. the publications
2011, Not Not Fun was the cover story of the that have
prestigious London based music magazine, featured
The Wire (issue #327). Brown has been Mecca and her
featured in L.A. Weekly, Pitchfork, Vogue,
choreography.
i-D, Tank, Spin and The Guardian. In addition
to her curatorial work on the labels, Brown
performs as L.A. Vampires which has been Take a look at the moves and collaborations
widely covered in print and on the of Mecca at MeccaVazieAndrews.Tumblr.com.
blogosphere.
8. The Artists Featured in SILK
L.A. Vampires Ital Maria Minerva Magic Touch
“These factors, combined “[Daniel Martin-McCormick, “Most alluring, however, is “Willfully weird and all
with a perfectionist air and a aka Ital] subverts the the postmodern siren call of around adventurous are
seemingly natural edge, is expectations and structures Minerva herself. Indeed, she just a few things you can
what has led to some of house music. By makes for an iconoclastic say about Damon Palermoʼs
striking releases of great reining in his more abstract club diva. Her singing music, better known as
intrigue, in addition to a impulses, [Ital] has delivered evokes the alienated soul of Magic Touch.”
distinctive set of as messy and thoughtful a Nico, but as if it were filtered -Magnetic Magazine
collaborations since the take on house as we're through a primitive software
instigation of [Amanda likely to hear this year.” program.”
Brownʼs] L.A. Vampires -Pitchfork -Interview Magazine
moniker.”
-Tiny Mix Tapes
9.
10. Locations Equipment & Crew
SILK is, in many ways, an extension of the music video The documentary footage for SILK was shot on the
collaboration between Benjamin Shearn and 100% Silk. Panasonic HPX 250, an industry-grade HD camera. Shearn
which has established a number of free locations around
and the label have developed a fluid working relationship
Los Angeles including art galleries; Synchronicity, Human
with cinematographer P.J. Gaynard and his rental
Resources and Public Fiction amongst others. Location
company, GoatMilkFudge Productions. To complete SILK a
rentals are usually a significant percentage of any
production budget. For SILK, the location budget is expected number of dance sequences still must be shot. While this
to be less than 5% overall. This means most of the involves lighting and camera equipment, absolutely no
production budget will go toward achieving the best, most sound will be recorded which cuts technical fees in half.
cinematic visuals possible. Shearnʼs music video experience
Choreographer Mecca Andrews also along with Gaynardʼs proven
teaches dance at the Edge professionalism is a tight, low-
Performing Arts Center and can cost two man crew that will
provide both free rehearsal space, satisfy any and all technical
and a number of staging areas for
dance sequences. Production Strategy demands of the shoot.
SILK has one essential component In filmmaking there are
that very few films and even less unavoidable costs, more often than
documentaries have going for them: not on the technical end. SILK has a
The support and vast resources of number of factors already in place
an established and respected record label. The worlds of that relieve the heavy financial burden of most production
music and film often overlap, and since SILK is a definite schedules. 60% of the film is already shot and paid for. A
ʻmusic documentary,ʼ many of 100% Silkʼs collaborators are, successful IndieGogo fundraising effort brought in over $5,000;
by osmosis, the filmʼs collaborators. People like Brian Foote, which enabled Shearn to travel to Europe with 100% Silk and
a music producer and professional sound mixer; Bobby capture over 50 hours of tour and performance footage, artist
Houlihan, a graphic artist who works for Nickelodeon; and interviews, various off-the-grid locations and global dance
Jillian Cainghug, a professional stylist. Also, the cost of fans. Moving ahead with the staged dance component of the
music supervision and procurement (usually as much as film requires minimal scheduling, rehearsal and shooting - less
15% of a filmʼs budget) is virtually non existent. than three months total which allows the production, as
All this, due to: always, to:
Utilizing The Label Keep Costs Down
11. Distribution Strategy
Festival Circuit
SILK will be submitted to the following festivals: Cannes, Sundance, Venice, Toronto International, New
York, Telluride, Berlinale International, London and others. Relationships with programmers at South
by Southwest and other festivals with a musical component are already in place due to 100% Silkʼs
eclectic and far reaching profile. The rising popularity of Electronic Dance Music (E.D.M.) fares well for
SILKʼs festival prospects.
Foreign Pre-Sales and Distribution
Once SILK is accepted into prestige festivals, Freedom 2K Films will offer the film to Sales Agents such as
Dogwoof, RocoFilms, WestEnd Films and others. A deal is reached, then the Agent will shop the film to major
distributors such as Lionʼs Gate, IFC Films and Indomina Releasing. 100% Silk is quite popular in Europe, and
Freedom 2K Films will use this leverage to negotiate the most lucrative foreign pre-sales figure possible. The
musical and “party culture ” appeal of SILK makes it a strong contender for U.S. theatrical distribution,
especially in targeted E.D.M. friendly youth markets such as Brooklyn, Los Angeles, San Francisco, Austin
and, of course, Detroit and Chicago - two of the birthplaces of house music.
Streaming and Video On Demand (V.O.D.)
For many films there is a new distribution model: streaming online through Netflix and Hulu and/or
making the film available on pay-to-play formats like Amazon Instant Viewing and Vudu. Recent independent
films like Margin Call and Bachelorette have made their money back and then some almost entirely through
V.O.D. sales. To keep marketing and exhibition costs down, SILK will launch an aggressive online streaming
and V.O.D. campaign to ensure its audience (which skews younger and gets most of their entertainment
online) finds and supports the film.
12. Marketing & Publicity: Requiem Media
Ashley Ayers at Requiem Media is the current publicist
for 100% Silk. Requiem also represents the reigning
queen of indie synth-pop, Grimes. The profile of this new
firm has elevated in the past year into a major PR player.
Requiem has agreed to represent SILK once
completed and launch a multi-tiered online viral
campaign. Requiem has relationships with influential
high-traffic music websites (i.e. Pitchfork & The Fader) as
well as prominent entertainment news outlets such as
MTV, Spin Magazine and Under the Radar.
Requiem will also work with 100% Silk to create
grassroots buzz for the film within the dance music
community. Special screenings followed by 100% Silk
promoted dance events will be set-up in Los Angeles,
New York and at music festivals like South by
Southwest. These “screening parties” will draw
audiences in with exciting dance music line-ups and
introduce SILK right in the heart of its major
demographic.
Because of this unique relationship between 100% Silk
and Requiem Media, SILK has a marketing head start that
very few documentaries possess.
13. The Audience for SILK
“Once marginalized as a novel European import,
electronic dance music, or E.D.M., has become the
dominant trend in American pop these days. Its lively
synthetic beats and booming bass lines are inescapable,
and its top D.J.ʼs draw sold-out crowds to outdoor raves
like Electric Daisy Carnival and even rock bastions like
Lollapalooza and Coachella, earning them thousands, if
not millions, of dollars for a single set.”
-The New York Times
The influence of E.D.M. can be heard in nearly every top 40 hit
today. D.J. and club culture grows more and more popular
yearly. Thus, the audience of SILK can be divided into two
categories:
Built-In: Fans and contemporaries of 100% Silkʼs music are a
guaranteed ticket/V.O.D. purchase. 100% Silk moves 3,000
digital downloads and receives over 4,000 unique hits on their
website every month. Thatʼs a reach of over 80,000+ fans from
all over the world per year - a healthy-sized audience to begin a
more expansive global marketing campaign.
E.D.M. Crossover: Millions of fans of dance music are
always on the lookout for related media; videos, live footage
and, of course, films. A feature-length E.D.M documentary and
DANCE FILM is something no one has ever attempted before
and will be sure to cause a stir with fans of this exceedingly
popular genre.
14. SILK Revenue Projections
An experimental documentary Visually striking documentary An expressionistic portrait of
that uses music and dance about the underground choreographer Pina Bausch, as
sequences to tell the story of dance movement ʻkrumping,ʼ told through performances of
various residents of the Salton which emerged from L.A.ʼs inner Bauschʼs most famous dances.
Sea. city.
Budget: 150K Budget: +/- 1 Million Budget: 4.2 Million
Gross: 1.8 Million Gross: 4.6 Million Gross: 14.6 Million
Potential Earnings for SILK
Foreign Market Pre-Sale Range: $500K-2 Million US Distribution Purchase Range: $100K-1 Million
Projected Theatrical and V.O.D. Gross Range: $750K - 3 Million
Total Projection: $1-5 Million or 1,000-5,000% Profit Margin
For more details see “Proposed Investment Terms” (19).
15.
16. Freedom 2K Films: Slate
1) THE SOUR KRAUT 2) LADY WORLD 3) KAROO
A subtle and engaging character study of A modernized all-girl Lord of the Flies Based on the novel by Academy-
a young playwright as she attempts to with the feminine mystique of Picnic Award winning screenwriter Steve
stage her most personal play to date. at Hanging Rock and The Virgin Tesich, Karoo is a scathing look at
Suicides. New York in the late-eighties, a
However, as the production goes
milieu of unscrupulous producers
south, she begins to mistrust the Gradually, but with creeping intensity, from the West Coast, dry cleaning,
company performing her work, and nine teenage girls at a birthday party divorce, and fantasies of escape.
her own talent as a writer. turn on one another after they are
The film will fuse cinema and theater trapped by an earthquake at a rich, Freedom 2K Films is in talks with
elements to create a wholly unique take isolated estate high in the hills above literary agency Gelfman-Schneider to
on the difficulty of bringing writing to life. Los Angeles. option the film rights.
BUDGET: 1.2 Million BUDGET: 5 Million
BUDGET: 50K
Other works in development include DRAIN YOU - an adaptation of M. Beth Bloomʼs comedic paranormal romance
novel set in the mid-90ʼs. UHH YEAH DUDE - a documentary performance film based on the popular L.A. podcast;
CHICAGO SUNDRIES - a quirky late 60ʼs coming-of-age story; and AGE OF BACKWARDS - a nostalgic,
expressionistic take on middle-school friendship and loss.
17. 3-Year Expense Projections
Film 1 Budget: $50,000
Film 2 Budget: $1.2 Million
Film 3 Budget: $5 Million
3 Years Working Capital/
Company Payroll/
Purchases/Loan Payments: $750,000
Total Expenses: $7,000,000
Note: The average production costs of a profitable
independent film are anywhere from 5-30 million.
Utilizing its resources and industry connections,
Freedom 2K Films will produce three films for
the price of one film. And an inexpensive film at that.
18.
19. Proposed Investment Terms Summary
The maximum subscription investment of 100 Units ($100,000) is awarded a total of 50% of revenue of not only
SILK but the SUBSEQUENT TWO FILMS produced and sold to distributors by Freedom 2K Films. Which means
that each Unit is awarded 0.5% of revenue from SILK, THE SOUR KRAUT and LADY WORLD.
Letʼs say an Investor came in for 5 Units ($5,000). As soon as SILK generates revenue, either from foreign pre-sales or
domestic distribution, that $5,000 is paid back. INVESTORS ARE ALWAYS PAID FIRST. Before producers. Before
principals. Period. After the initial investment is paid back, the Investor would then receive 2.5% of every dollar earned
from SILK revenue. If SILK ended up with 3 million in revenue, the Investor would be awarded $75,000 (2.5% of 3
million).
But hereʼs where Freedom 2K Films is offering a rare and nearly unprecedented investment opportunity: That 2.5%
return will STAY IN PLACE for the next two films produced by Freedom 2K Films. So, if the total combined revenue of
the next two films is 37 Million, the Investor would be awarded an additional $925,000 (2.5% of 37 Million).
Thatʼs a million dollar return on a $5,000 investment.
20. Additional Information
This package is very much an overview of the
SILK and Freedom 2K Films investment. The
following documents are available by request:
-Risk Factors
-Itemized Budgets
-Itemized Expense Reports
-Projected SILK Pre-Sales (by Region)
-Projected SILK Revenues (Theatrical & V.O.D.)
-Offeree Questionnaire
-Subscription Signing Agreement
And, of course, the full Subscription Agreement.
This offering is subject to negotiation dependant
upon the timing and circumstances of the specific
investment situation. However, the first Unit
issued at one particular price shall remain the
price of the remaining Units thereafter by
operation of law.
Please direct any questions or requests to:
Benjamin Shearn, co-CEO, Freedom 2K Films
323-217-9579 / benjamin.shearn@gmail.com
Amanda Brown, co-CEO, Freedom 2K Films
818-269-2288 / listentosilk@gmail.com