1. YOUR PAGE:
Facebook 101,
Marketing Leadership,
and the Evolving Age
of New Media
Community Leadership Symposium 2012
June 29, 2012

2. #who

3. #what
Overview
Launched in February 2004
Social networking/community organizing portal
Brand promotion tool
Research tool
Networking tool
• Photo/Video Sharing
• Email/Instant Messaging
…a Website

4. #what
Fast Facts
Users upload more than 250 million photos to the site each day.
• Bought Instagram for $1 billion
845 million monthly active users.
52% of users are age 18-35 (26% split 18-25 + 25-34) 20% of users
are age 13-17
Women average 21 updates to their Facebook status per month --
men average just 6.
Facebook users on average can reach 156,000 other Facebook
users.

5. #what

6. #what

7. #what
Evolution
Via evolving
• Demographics
• Technologies (Instagram/Skype + Mobile)
• Economies (Egypt/Iran)
…the very nature of what Facebook offers, does
and is to you is evolving.
So what is Facebook going to be?

8. #what
1. I don’t know (and no one does)
2. What do I think it wants to be?
A unified platform for:
Your TV Your Your email Your Your
Phone mobile content
base
…why?

9. #what
Greater networking
Capacity building
Telling Your Story

10. #what
Privacy
The Internet never forgets
What to do?
• Set appropriate privacy settings
• Talk to your children (teachers, talk to students)
• Control who can search for you
• Block inappropriate users
• Use as a teaching moment:
• Online safety
• Cyber ethics

11. #how
The JWB Pinellas FB Page
Analytics
Your
Branding
Creative

12. #how
The JWB Pinellas FB Page
Administrator
Post/Links
Analytics Promotion
Opportunities

13. #how
Guiding Principles for Social Media Leaders
Build a strategy that is social by design.
• Facebook should be integrated into your marketing efforts
on the front end, not an afterthought.
Create an authentic brand voice – be straightforward.
Make it interactive – have 2-way conversations about what
you do. Seek feedback.
Nurture your relationships -- this is a long-term investment.
Keep learning – utilize analytics.
Source: Facebook

14. #thankyou
#questions
@JWBPinellas
@bkirby816
@N_A_P_C
www.JWBPinellas.org
www.Twitter.com/JWBPinellas
www.Facebook.com/JWBPinellas
www.YouTube.com/JWBPinellas