Social Media in the Enterprise
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Presentation given by Benjamin Ellis of Social Optic at Social Media in the Enterprise during Social Media Week London
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Social Media in the Enterprise
- 1. Why Business is anti-social. Why Milestone Planner got built – part II Benjamin Ellis @benjaminellis http://benjaminellis.org/
- 2. Agenda(ish) Introduction Anti-Social Business Social Media
- 3. “ Two types of people always look at you funny”
- 4. Undertakers and Psychologists “ Two types of people always look at you funny”
- 5. An Undertaker Most business would rather see
- 7. Without the psychology it’s just media Psychology Social Media
- 8. To Watch TV instead? Why Not Just Pay Your Staff
- 9. Is your business social ? Or is it anti-social?
- 10. Business What is the social purpose of the business? How does it support community? How does it contribute to society?
- 11. Y€$ Yes, business does come down to money, but that money comes from society. Failure to grasp that is failure. Period.
- 12. Is Your Business Social ? Or is it anti-social? Show me how it works…
- 17. < Trust > < Purpose > < Commonality > To function, social systems require:
- 18. < Fiefdoms > < Dissipation > < Misunderstandings > Without them the result is… Remind you of anywhere?
- 20. Show me The B€NJAMIN$
- 21. ROI?
- 23. Where is the IPR in the business ?
- 26. ROI
- 27. “ are you here to set up the socialist system?”
- 28. Social(ist)System ≠ Capital(ist) This isn’t about politics, it’s about software, but social software causes more politics than most politicians
- 29. Don't be ist! The scarcest resource in a business is not financial capital Financial capital can be created from thin air (watch an investment banker or a VC) The scarcest resource is human capital Human capital does not appear from thin air. If you find the right human capital financial capital will follow.
- 30. < Fiefdoms > < Dissipation > < Misunderstanding > If you want to get rid of this…
- 31. < Transparency > < Emergent Plan > < Common Understanding > You’ll need some of this…
- 32. < Trust > < Purpose > < Commonality > To create this…
- 33. < Transparency > < Emergent Plan > < Common Understanding > Can be a problem
- 34. < Fiefdoms > < Dissipation > < Misunderstanding > When all you have is
- 35. Is there a plan B
- 36. Find bits of this
- 37. That behave like this already
- 39. > Business is changing <
- 40. Why Business is anti-social http://benjaminellis.org/ Benjamin Ellis @benjaminellis