The document discusses the creation of promotional materials for a film as part of a class project, including a teaser trailer, film poster, and film magazine. It emphasizes the importance of ensuring the materials are interconnected and recognizable as being from the same creator. Key elements like title, fonts, colors, imagery, and genre cues were deliberately chosen and applied consistently across all pieces to clearly brand them as promoting the same film and to help the target audience easily identify the related works.
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Evalution
1.
2. As part of my A2 media advance production. I had to create a teaser
trailer as well as two addition ancillary task, which were a film poster and
film magazine. When combined the ancillary tasks will be used as a
promotional tool to help sell our film.
It was important that I created 3 products which were interlinked together
and were able to capture the attention of my target audince, in order to
sell my products. In addition, this would also help my audience to
recognise my work. For example if a person from my target audience had
just finished watching my trailer and shortly saw my film poster or
magazine they should be able to recognise the work as coming from the
same institution.
3. The title of my film was really important as this would be the first
impression that my audience have of my media product. I felt choosing
an effective title would be the key to selling my products, as my audience
will try to assume what the film is about my its name. Likewise, did the film
title have to be short as this would enable it to me memorable so that
when my audience were discussing the film with their friends and family
they wont struggle to remember. This would become a useful marketing
technique as my products could reach other target audience my original
target audience spreading the word
retribution
4. Font was important to my products as it could portray a meaning and also
establish genre. I chose the font âelectricalâ and âcolationâ, which I
downloaded from dafont.com. I used these through out my media products to
show constancy in my work and also to make my work more recognisable to
my audience.
Also I felt my fonts would become a brand identify for media products so
when my audience saw this font on a media text they could relate it towards
my work. I also made sure my film title âRETRIBUTIONâ remained in capitals,
this was to help the title stand out and be the first thing to catch my audience
eyes and also to show the jam action horror within the film.
5. Colour was important to my production work as colour allowed me to portray
the mood of my genre inside my product. As my genre was horror I decided to
use dark colours within my production such as grey, red and black. I decided
kept the theme of using dark colour through out my production to allow my
product.
I used red colour on the film name âretributionâ on all 3 pieces of my
productions. This was to symbolise the blood through the film and also the
violence within the film. Both my ancillary use the same colour scheme for
red, grey and yellow. I did this to help my view see the relation ship between
products so that they can be awear that is being made by the same text
producer.
6. The genre is made clear on the use of my ancillary products through
photography. Both the poster and film feature the protagonist of the film
holding a sharp knife with blood inside. This helps to reflect on my main
piece the trailer by indicating the killings that are to be taken place. In
addition I have used the same character as the main image to show he is
the protagonist and also using the same person will help my audience to
recognise my work through costume.
7. I believe my audience will be able to link all my pieces together, firstly I
had used feature the same actors through out my work this was to help
my audience follow the story through all my work. Likewise, I have used
the protagonist as my main image on both my film trailer and poster to
help my audience identify the film. In addition I ensured that I featured
horror elements through out my trailer, poster and magazine this was to
make my genre clear to my audience. In addition all my 3 piece are
constructed of dark colours. My trailer is mainly featured in the night
which is followed on with my poster using dark colours such as grey and
my poster using colour black. The colours also help to portray my genre
of horror as my audience can identify no sign of happiness within my work
through the use of colour.
8. In addition I believe all my 3 piece effective link together. The main job of my
poster and magazine it to help promoted my trailer. I believe this has been
successfully accomplished due to foundation or research and vital concepts
which have been discuss within the blog.