The document discusses social media and its role as either a friend or foe. It covers the major social media platforms like Facebook and Twitter and their use among different age groups. While social media enables two-way communication, broadcast media still has relevance. Both opportunities and risks exist with social media, including amplification and shifting relationships. Government agencies can effectively use social media depending on their approach, such as internal communication, broadcast, or broader engagement.

1. Social media
Friend or foe?
Harris-Roxas Health Ben Harris-Roxas
health impact consulting
www.harrisroxashealth.com Conjoint Lecturer,
CPHCE University of New South Wales
Health Section Co-Chair,
International Association for Impact Assessment

2. My experience

3. What do we mean by social media?

4. The big two

5. Social networking amongst teenagers

6. A whole bunch of other platforms

7. Essential feature:
Two way communication

8. The continuing relevance
of broadcast media

9. Who’s using it?

10. Internet use by age groups

11. Social media use

12. The picture is evolving

13. Examples

14. Queensland police
during the floods
benhr.net/qldpolicefloods

15. HCSMANZ discussion group

17. #destroythejoint

18. Critical concepts

19. Audience isn’t simple

20. Amplification

22. Shifting the relationship

23. Community building

24. Risks and opportunities

25. Organisational introversion

26. “It’s not hard to interweb”

27. You and your organisations
can learn

28. Focusing on the risks?

29. Can government agencies
even do this effectively?
Depends on the approach

30. Internal comms

32. Broadcast

34. Broadcast and response

36. Broader engagement

38. Source: Orbmiser

39. These slides are available at
www.slideshare.net/benharrisroxas
ben@harrisroxashealth.com
@ben_hr or @hiablog
healthimpactassessment.blogspot.com
linkedin.com/in/benharrisroxas