Created for the APG Australia's training session on digital planning. Designed to present an approach to digital strategy for today's fragmented media.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Digital Strategy Presentation to the APG
1. DIGITAL STRATEGY
HOW TO APPROACH IT
APG Training
Presented by Ben Cooper, 5 September 2008
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World population of 6.6 billion
21% are online
That’s 1.4 billion
Australian population of 20.6 million
79.4% are online
A staggering 16.3 million
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We can understand behaviours like never before.
BBC ‘Britain From Above’ 2008