Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand

1. Benjamin Farahmand w: www.benfarahmand.com t: @benfarahmand e: benfarahmand@gmail.com Enhancing Entrepreneurial Learning

3. “learning” “helpful”“right”

4. Mentor Track Digital System The Request for Mentoring (RFM) is processed and sent electronically to mentors signed up with the mentoring and advisory network as a Request Review (RR). The Request Review is a summary of the areas the entrepreneur needs the most help. The system takes into consideration the entrepreneur’s problem areas, industry, schedule and availability and The mentors may then agree to meet based upon their availability and interest. RFM Request For Mentoring Request Review RR Processed by the System NY Request Review If the mentor agrees to meet, an email is sent out to both the mentor and entrepreneur, with a date, time, location, agenda, and problem descriptions. Email After the mentor and entrepreneur have corresponded over email, they meet for a mentoring session. Mentoring and Advisory Session Before the entrepreneur can send another RFM, they must fill out a follow-up form. This data is then made available to the entrepreneur, the mentor, and the local mentoring organization. 1. List five accomplishments from this past month towards your objective. 2. List five steps you’re going to be taking this month towards your next objective. 3. Was the conversation with the mentor/advisor useful? (1-5) 4. Would you meet again with this mentor/advisor? (1-5) 5. Would you recommend others to meet with this mentor/advisor? (1-5) 6. Was the objective for your meeting obtained? 7. (A few more questions) 1. Was the entrepreneur prepared? (1-5) 2. Did they ask specific questions, so they can gather data immediately? (1-5) 3. How receptive were they to new ideas? (1-5) 4. How inquisitive/dismissive were they? (1-5) 5. Do you want to follow-up? 6. Should they follow-up with someone else? 7. What category of expertise should they meet with next? 8. Was the objective for your meeting obtained? Follow-up & Tracking Mentor Entrepreneur } Request Review Entrepreneurs Original Candidate Group Operating Business Idea Stage Early Stage Strategy Interview Self-Diagnose Launch Stage Pre-Mentoring Intake Screen each business for where they need the most help and where they should focus. Mentoring Ready Early Stage Strategy Request for Mentoring (RFM) An entrepreneur submits a RFM and selects three strategic areas. Business Development Customer Development Finance Fundraising Legal Marketing Operations Product Development Sales Team Each stage is defined based upon their level of customer development. (Steve Blank, Four Steps to the Epiphany) Objective for the Meeting Objective for the Meeting Good Company Group Corzo Center Empowerment Group Philly Startup Leaders Cofounders Bridge Science Center Philly Tech Meetup Sustainable Business Network Enterprise Center Organizations Local Mentoring Organizations Operating Business Idea Stage Launch Stage Sign-up for Service Mentors and Advisors ScheduleIndustry Duration Each Mentor signs up with Certain Areas of Expertise and Areas They Personally find Interesting Each mentor then chooses their industry, provides their available times, and how long they would like to meet Each mentor also lets the system know their preferences for meeting with idea stage, launch stage, or operating businesses. Business Development Customer Development Finance Fundraising Legal Marketing Operations Product Development Sales Team 2 1 1 1 3 4 4 4 5 2 Business Development Customer Development Marketing Team{ } Finance Fundraising Legal Product Development{ }

5. 90% * The Startup Genome Report

6. 70% * The Startup Genome Report

7. “right” “helpful” * The Startup Genome Report

8. 3.5x * The Startup Genome Report

9. 7x $ * The Startup Genome Report

10. “right” “learning” “helpful” * The Startup Genome Report // St-Jean, Etienne. “Mentoring Functions for Novice Entrepreneurs”

11. ? “right” “learning” “helpful”

12. “right” “learning” “helpful”

15. 3.5x 7x $

18. “someone in your industry... an average customer... someone who’s proven out your business model” “an experienced entrepreneur ... someone that’s good at interpreting metrics” “I tend to look for weaknesses ... of the business model and team”

19. 1 2

20. 1 2

21. 1 2

30. Short-TermPlanned

32. Mentor Entrepreneur [00:00] [mm:ss] [04:30] [09:00] [13:30] [18:00] [22:30] [27:00] [31:30] [36:00] [40:30] [45:00] Current/Past Strategy Future Strategy Questions Examples Small Talk Agenda Application

33. 18.98% 3.26% 29.80% 26.73% 17.14% 4.08% Current/Past Strategy Future Strategy Questions Examples Small Talk Agenda Application 18 questions{ } 5 questions{ }

34. Current/Past Strategy Future Strategy Examples Application

39. Current/Past Strategy Future Strategy Examples Application ?

40. Listening & Asking Questions “He listened to my questions and came up with ideas while he was responding...” “He asked questions, an indicator that he was processing our interview, not offering some canned lecture...” ?

43. “right” “learning” “helpful” ?

44. “learning” “helpful” ? “right”

45. “learning” “helpful” ? “right” 1 2

47. Mentor Track Digital System The Request for Mentoring (RFM) is processed and sent electronically to mentors signed up with the mentoring and advisory network as a Request Review (RR). The Request Review is a summary of the areas the entrepreneur needs the most help. The system takes into consideration the entrepreneur’s problem areas, industry, schedule and availability and The mentors may then agree to meet based upon their availability and interest. RFM Request For Mentoring Request Review RR Processed by the System NY Request Review If the mentor agrees to meet, an email is sent out to both the mentor and entrepreneur, with a date, time, location, agenda, and problem descriptions. Email After the mentor and entrepreneur have corresponded over email, they meet for a mentoring session. Mentoring and Advisory Session Before the entrepreneur can send another RFM, they must fill out a follow-up form. This data is then made available to the entrepreneur, the mentor, and the local mentoring organization. 1. List five accomplishments from this past month towards your objective. 2. List five steps you’re going to be taking this month towards your next objective. 3. Was the conversation with the mentor/advisor useful? (1-5) 4. Would you meet again with this mentor/advisor? (1-5) 5. Would you recommend others to meet with this mentor/advisor? (1-5) 6. Was the objective for your meeting obtained? 7. (A few more questions) 1. Was the entrepreneur prepared? (1-5) 2. Did they ask specific questions, so they can gather data immediately? (1-5) 3. How receptive were they to new ideas? (1-5) 4. How inquisitive/dismissive were they? (1-5) 5. Do you want to follow-up? 6. Should they follow-up with someone else? 7. What category of expertise should they meet with next? 8. Was the objective for your meeting obtained? Follow-up & Tracking Mentor Entrepreneur } Request Review Entrepreneurs Original Candidate Group Operating Business Idea Stage Early Stage Strategy Interview Self-Diagnose Launch Stage Pre-Mentoring Intake Screen each business for where they need the most help and where they should focus. Mentoring Ready Early Stage Strategy Request for Mentoring (RFM) An entrepreneur submits a RFM and selects three strategic areas. Business Development Customer Development Finance Fundraising Legal Marketing Operations Product Development Sales Team Each stage is defined based upon their level of customer development. (Steve Blank, Four Steps to the Epiphany) Objective for the Meeting Objective for the Meeting Good Company Group Corzo Center Empowerment Group Philly Startup Leaders Cofounders Bridge Science Center Philly Tech Meetup Sustainable Business Network Enterprise Center Organizations Local Mentoring Organizations Operating Business Idea Stage Launch Stage Sign-up for Service Mentors and Advisors ScheduleIndustry Duration Each Mentor signs up with Certain Areas of Expertise and Areas They Personally find Interesting Each mentor then chooses their industry, provides their available times, and how long they would like to meet Each mentor also lets the system know their preferences for meeting with idea stage, launch stage, or operating businesses. Business Development Customer Development Finance Fundraising Legal Marketing Operations Product Development Sales Team 2 1 1 1 3 4 4 4 5 2 Business Development Customer Development Marketing Team{ } Finance Fundraising Legal Product Development{ } 1

48. Mentor Track Digital System The Request for Mentoring (RFM) is processed and sent electronically to mentors signed up with the mentoring and advisory network as a Request Review (RR). The Request Review is a summary of the areas the entrepreneur needs the most help. The system takes into consideration the entrepreneur’s problem areas, industry, schedule and availability and The mentors may then agree to meet based upon their availability and interest. RFM Request For Mentoring Request Review RR Processed by the System NY Request Review If the mentor agrees to meet, an email is sent out to both the mentor and entrepreneur, with a date, time, location, agenda, and problem descriptions. Email After the mentor and entrepreneur have corresponded over email, they meet for a mentoring session. Mentoring and Advisory Session Before the entrepreneur can send another RFM, they must fill out a follow-up form. This data is then made available to the entrepreneur, the mentor, and the local mentoring organization. 1. List five accomplishments from this past month towards your objective. 2. List five steps you’re going to be taking this month towards your next objective. 3. Was the conversation with the mentor/advisor useful? (1-5) 4. Would you meet again with this mentor/advisor? (1-5) 5. Would you recommend others to meet with this mentor/advisor? (1-5) 6. Was the objective for your meeting obtained? 7. (A few more questions) 1. Was the entrepreneur prepared? (1-5) 2. Did they ask specific questions, so they can gather data immediately? (1-5) 3. How receptive were they to new ideas? (1-5) 4. How inquisitive/dismissive were they? (1-5) 5. Do you want to follow-up? 6. Should they follow-up with someone else? 7. What category of expertise should they meet with next? 8. Was the objective for your meeting obtained? Follow-up & Tracking Mentor Entrepreneur } Request Review Entrepreneurs Original Candidate Group Operating Business Idea Stage Early Stage Strategy Interview Self-Diagnose Launch Stage Pre-Mentoring Intake Screen each business for where they need the most help and where they should focus. Mentoring Ready Early Stage Strategy Request for Mentoring (RFM) An entrepreneur submits a RFM and selects three strategic areas. Business Development Customer Development Finance Fundraising Legal Marketing Operations Product Development Sales Team Each stage is defined based upon their level of customer development. (Steve Blank, Four Steps to the Epiphany) Objective for the Meeting Objective for the Meeting Good Company Group Corzo Center Empowerment Group Philly Startup Leaders Cofounders Bridge Science Center Philly Tech Meetup Sustainable Business Network Enterprise Center Organizations Local Mentoring Organizations Operating Business Idea Stage Launch Stage Sign-up for Service Mentors and Advisors ScheduleIndustry Duration Each Mentor signs up with Certain Areas of Expertise and Areas They Personally find Interesting Each mentor then chooses their industry, provides their available times, and how long they would like to meet Each mentor also lets the system know their preferences for meeting with idea stage, launch stage, or operating businesses. Business Development Customer Development Finance Fundraising Legal Marketing Operations Product Development Sales Team 2 1 1 1 3 4 4 4 5 2 Business Development Customer Development Marketing Team{ } Finance Fundraising Legal Product Development{ } 2

49. Mentor Track Digital System The Request for Mentoring (RFM) is processed and sent electronically to mentors signed up with the mentoring and advisory network as a Request Review (RR). The Request Review is a summary of the areas the entrepreneur needs the most help. The system takes into consideration the entrepreneur’s problem areas, industry, schedule and availability and The mentors may then agree to meet based upon their availability and interest. RFM Request For Mentoring Request Review RR Processed by the System NY Request Review If the mentor agrees to meet, an email is sent out to both the mentor and entrepreneur, with a date, time, location, agenda, and problem descriptions. Email After the mentor and entrepreneur have corresponded over email, they meet for a mentoring session. Mentoring and Advisory Session Before the entrepreneur can send another RFM, they must fill out a follow-up form. This data is then made available to the entrepreneur, the mentor, and the local mentoring organization. 1. List five accomplishments from this past month towards your objective. 2. List five steps you’re going to be taking this month towards your next objective. 3. Was the conversation with the mentor/advisor useful? (1-5) 4. Would you meet again with this mentor/advisor? (1-5) 5. Would you recommend others to meet with this mentor/advisor? (1-5) 6. Was the objective for your meeting obtained? 7. (A few more questions) 1. Was the entrepreneur prepared? (1-5) 2. Did they ask specific questions, so they can gather data immediately? (1-5) 3. How receptive were they to new ideas? (1-5) 4. How inquisitive/dismissive were they? (1-5) 5. Do you want to follow-up? 6. Should they follow-up with someone else? 7. What category of expertise should they meet with next? 8. Was the objective for your meeting obtained? Follow-up & Tracking Mentor Entrepreneur } Request Review Entrepreneurs Original Candidate Group Operating Business Idea Stage Early Stage Strategy Interview Self-Diagnose Launch Stage Pre-Mentoring Intake Screen each business for where they need the most help and where they should focus. Mentoring Ready Early Stage Strategy Request for Mentoring (RFM) An entrepreneur submits a RFM and selects three strategic areas. Business Development Customer Development Finance Fundraising Legal Marketing Operations Product Development Sales Team Each stage is defined based upon their level of customer development. (Steve Blank, Four Steps to the Epiphany) Objective for the Meeting Objective for the Meeting Good Company Group Corzo Center Empowerment Group Philly Startup Leaders Cofounders Bridge Science Center Philly Tech Meetup Sustainable Business Network Enterprise Center Organizations Local Mentoring Organizations Operating Business Idea Stage Launch Stage Sign-up for Service Mentors and Advisors ScheduleIndustry Duration Each Mentor signs up with Certain Areas of Expertise and Areas They Personally find Interesting Each mentor then chooses their industry, provides their available times, and how long they would like to meet Each mentor also lets the system know their preferences for meeting with idea stage, launch stage, or operating businesses. Business Development Customer Development Finance Fundraising Legal Marketing Operations Product Development Sales Team 2 1 1 1 3 4 4 4 5 2 Business Development Customer Development Marketing Team{ } Finance Fundraising Legal Product Development{ } ?

51. Benjamin Farahmand w: www.benfarahmand.com t: @benfarahmand e: benfarahmand@gmail.com Enhancing Entrepreneurial Learning

Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand

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Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand