Tiu personal brand

The Journey

20 Year High Performance, Highly
Personal Marketing Plan for
CHUBBI-Ben
Benehlyn Tiu
November 2013

www.benehlyn.wordpress.com

Professor’s Note
This Personal Brand Launch marketing exercise reinforces
the awareness that students are really brands that need
to be remembered using images and actions that are
typically used in real-life commercials.
This downloadable template assists students to create
their own personal, high performance brands.
For the complete lecture & template, click on:
http://www.josephdeungria.com/2011/03/worlds-most-important-brand-has-your.html

Prof. Bong De Ungria, March 2011

The Journey Through
Life
USP:
 Vision/Mission
 Roles
 Brand Launch
 Free for All
 Compare Now vs 20 years
 Milestone for Winning



The Journey Thru Life with
the End in Mind


I align daily…


Vision/Mission
My journey through life is to never stop
learning and keep improving one’s self
in order to reach my goals so that I can
provide meaningful contribution to my
family and the community


The Journey Through Life
is being…






God-centered in everything I do
Good Daughter and Sister
Loving Wife
Loyal Friend
Inspiring Leader


God-centered


A good daughter and
sister


A loving wife


A Loyal Friend


An inspiring leader


Brand Launch: CHUBBI
Ben Tiu

CHA + BEE

BEAN


CHOO

The Blueprint of My
Journey…


1. God is the Center of
my Life




Philippians 4:13 I can do all things
through him who strengthens me.
The Lord is my light and my
salvation--whom shall I fear? The
Lord is the stronghold of my life--of
whom shall I be afraid? (Psalm
27:1)


2. If I can dream it, I can
do it






“It's the possibility of having a
dream come true that makes life
interesting.
“There is only one thing that
makes a dream impossible to
achieve: the fear of failure.”
If you can dream it, you can do it –
Walt Disney

3. I will strive hard to
improve myself




“When we strive to become better
than we are, everything around us
becomes better, too.”
“I don’t live in either my past or
my future. I’m interested only in
the present. If you can
concentrate always on the
present, you’ll be a happy man.
Life will be a party for you, a
grand festival, because life is the
moment we’re living now.”

4. The First Person I Lead
is Me (Self discipline)




“Discipline is the basic set of tools
we require to solve life's problems.
Without discipline we can solve
nothing.”
“When we teach ourselves and our
children discipline, we are teaching
them and ourselves how to suffer
and also how to grow.

5. I will find the best in
people and not for worst
“The most important single
ingredient in the formula of
success is knowing how to get
along with people.”
~Theodore Roosevelt, American
President



6. To be selfless and put
others first before mine


“When it comes to
charisma, the bottom line
is othermindedness.
Leaders who think about
others and their concerns
before thinking of
themselves exhibit
charisma."

Current Position in my
Journey…







30 years of age
About to get married
Senior Technical Consultant
No loans and has investments for the
future
Living paycheck-to-paycheck


The 20 years Journey is
worth everyday of it
Physically fit and
healthy 50 years
old


Happily Married and has loving children


Travel for
leisure and
not for work

Financial freedom

Daily Monitoring





Financial check
Monitor daily eating and workout habits
Career path
Planner


Milestone for Winning




My milestone in winning is seeing my
family and my love ones happy and
content everyday.
I win, if I am still within the blueprint of
my journey with clear direction on
where I want to be. Above all, my
journey and decisions along the way is
in line with God’s will.

Tiu personal brand

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