Content and structure of a business plan

1. The Business Plan
Content and structure of a
business plan

2. Content + structure
Executive Sales + marketing
summary
Organization +
Idea + background mangement
Product Action plan
Market Budgets
Industry Appendices

3. Executive summary
A 1-2 page summary of the main
conclusions in the business plan
Amount you need

4. Idea + background
Problem
Solution
Customer
New + unique
Potential
Business model
Passion and history

5. Product
The core product/service
Additional produkts/services
Value proposition
Pricing and revenue model
IPR-protection
Product potential
Production

6. Market + customer
Target customers
Market size + scope
Market trends

7. Industry
Industry structure
Competitive climate
Competitors (or best alternative)
Competitive advantages

8. Sales + marketing
Sales activities
Marketing activities
Distribution channels

9. Organization + management
Ownership + legal structure
Management team
Advisors
Partners
Key acitivities
Key resources

10. Action plan
Vision
Goals
Milestones
Actions

11. Financials
Budgets
– Establishing
– Operating
– Cashflow
– Funding
Assumptions

12. Appendices
Fx:
Detailed product description
Research
Illustrations
CV of management

13. Beingentrepreneur.eu
Inpspiring, empowering and
enabling young entrepreneurs