We used this presentation at an introductory meeting with guests from nearby Longwood University.

1. Halifax County, VA
A Unique Place for Education, Entrepreneurism,
The Arts, & Innovation

2. The more things change...

3. Virginia’s
Higher Education Centers
- The Concept
- The Distribution
- The Mission
The SVHEC
- Our History
- Our Partners
- Our Students

4. American Tobacco
Warehouse
Renovation

5. bencapozzi
bencapozzi@mac.com
Ben Capozzi
Curriculum Coordinator
540.227.0221 Digital Art & Design Program

6. Dr. Betty Adams W. W. Ted Bennett Jr.
MBA, PhD, NCCCS State senator and lawyer
Visionary Visionary
Executive Legislator
Education Entrepreneur Madman
The mission of the Business of Art & Design program is to develop creative
and sustainable human capital for Industry and Entrepreneurship in a
collaborative, multidisciplinary learning environment.

7. There’s GOT to be a better way...

8. “The walls between Art and Engineering exist only in our minds”
~Theo Jansen
The Business of Art Design

9. Creativity as an Economic Engine
“The MFA is the new MBA.”
Routine labor and tasks will be increasingly
automated and/or outsourced
Multiple jobs will be the norm,
not the exception
Creative capital and the ability to
innovate will be increasingly important
to competitive advantage
In an age where information is abundant
and nearly instantaneous, education must
happen differently
http://www.danpink.com

10. Innovation Age Skills
Creative Thinking * Collaboration * Entrepreneurship
Complex Problem Solving Ability * Innovation * Digital Literacy
• Creativity
• Collaboration
• Critical Thinking
• Complex Problem
Solving Ability
• Entrepreneurship
• Innovation

11. Digital Art & Design Product Design & Development
Curriculum Curriculum
A.A.S. Design & Visual Communication Semester Four A.A.S. Product Design & Development
Specializations in: Specializations in:
Graphic Design Fine Woodworking
Animation & 3D Visualization Computer Aided Design
Multimedia Computer Aided Machining
Interactive Design Integrated CAD/CAM
Creative Technologies Creative Technologies
Certificates in: Certificates in:
Arts Entrepreneurship Integrated CAD/CAM
Arts Marketing
Semester ree
Artisan Entrepreneurship
Career Studies Certificate:
Arts Entrepreneurship
Semester Two
Foundation Sequence
Semester One
The Foundation Sequence of classes establishes a
common, basic skill set for Creative Professionals in the
21st Century including problem solving and analytical
ability, creative thinking strategies, digital literacy,
collaborative achievement and entrepreneurism.

12. The DA&D Curriculum
Coursework
The Coll borative Courses
Digital Art & Design Product Desig
• Similar Curriculum
to VCU’s
A.A.S. Design & Visual Communication Semester Four A.A.S. Product De
DaVinciSpecializations in:
Center
Graphic Design
Animation & 3D Visualization
• Multidisciplinary
Multimedia
Interactive Design
Creative Technologies
Co
collaboration around
Certificates in:
a common business
Arts Entrepreneurship
Arts Marketing
Semester ree
or designEntrepreneurship
Arts challenge
Career Studies Certificate:
• Undergraduate level
coursework
Semester Two
• Resulting in actual
product(s)
Foundation Sequence
Semester One

13. Digital Art & Design Product Design & Development
Curriculum Curriculum
A.A.S. Design & Visual Communication A.A.S. Product Design & Development
Specializations in: Semester Four Specializations in:
Graphic Design Fine Woodworking
Animation & 3D Visualization Computer Aided Design
Multimedia Computer Aided Machining
Interactive Design Integrated CAD/CAM
Creative Technologies Creative Technologies
Certificates in: Semester ree Certificates in:
Arts Entrepreneurship Integrated CAD/CAM
Arts Marketing Artisan Entrepreneurship
Career Studies Certificate:
Arts Entrepreneurship
eater & Performing Arts Semester Two Interior Design
Foundation Sequence
Semester One
The Foundation Sequence of classes establishes a
common, basic skill set for Creative Professionals in the
21st Century including problem solving and analytical
ability, creative thinking strategies, digital literacy,
collaborative achievement and entrepreneurism.
Hospitality & Tourism Architecture
Management
“&mpersand Courses”
Interdisciplinary courses each semester
where students work in collaboration with peers
from other degree programs to address a
common business or design challenge.
Art & Design Curriculum
Culinary Arts Visual Arts Product Design & Development
Curriculum
Projected and Stretch Goals

14. Digital Art & Design
Foundation
Semester
Design
Collaboration
Creative Thinking
Innovation
Analytic Ability
Entrepreneurship
Product Development & Design

15. Beginning Design
for Print, Web, & Video 2 Four semesters to train...
Intermediate Design
for Print, Web, & Video 3
Advanced Design
...Across a range of media
for Print, Web, & Video 4

16. The Business of Art Design
Coursework at Secondary AND Post-Secondary Level
• Portfolio driven
• Project-based
• Real-world classwork
• Student-directed research
projects (Google rule)
• Collaboration and presentation
are fundamental activities in all
classes
• Community is important
• Technology facilitates all of this

20. “The Chair”
A Vehicle for Learning

21. Product Design
& Development
Laboratory

22. The Business of Art Design
2009-2010 Course Offerings at Secondary and Post-Secondary Level
• Graphic Arts I & II with HCHS
dual-enrollment through DCC
with 40 students
• Career Studies Certificate in
Digital Art & Design through
DCC with 27 students
• Product Development &
Design courses at both high
school and college level

23. Riverstone & the Modeling
Simulation Center
Regional Center for
Advanced Technology & Training
Virginia
Institute for
Performance
Engineering
Research

24. Digital
Art &
SVHEC
Produc
Develo t
Mo d/Sim ENtrepreNeurism pmeNt
& Desig
IN Arts & Creative N
TechNologies
Riversto
Ne ?
VIPER