This is a presentation for VPI&SU faculty on the opportunities for collaboration with the Southern Virginia Higher Education Center and the Digital Art & Design program here, particularly as regards the use of creative technologies.

1. Ben Capozzi
Curriculum Coordinator,
Digital Art & Design Program
Southern Virginia Higher
Education Center
South Boston,VA
bencapozzi@svhed.org http://www.svhed.org
434.489.7533
facebook, twitter, googleID,
plurk, friendfeed, etc
mister c’s edublog
http://misterc.wordpress.com

2. SVHEC

3. Our Mission
To advance Southern Virginia economically, culturally, and socially,
by providing its citizens affordable and accessible educational
opportunities through partnerships and regional cooperation.

4. Our Partners
Danville Community College
Southside Community College
Central Virginia Community
College
UNC Chapel Hill
University of Virginia
Old Dominion University
Longwood University
Mary Baldwin College
James Madison University
Averett University
Virginia Tech

5. Our Programs
• Serve 1400 students each semester
• GED to PhD
• Workforce Development
• Center for Nursing Excellence
• K-12 Outreach, Bruce Street Kids College, Summer Digital
Arts Camp
• The Business of Art & Design
• All this started with a trailer some 16 years ago!

6. Our Challenges
“A Perfect Storm”
• Devastating loss of
manufacturing
• Unemployment
• Non-college going culture

7. Dr. Betty Adams
• Radford University
• MBA East Carolina University
• PhD Education North
Carolina State University
• NCCCS Planning and
Effectiveness
• South Boston native
• Visionary/Executive

8. W. W. Ted Bennett Jr.
• State senator and lawyer
• Visionary/Madman

9. The Business of Art & Design
A Signature Program of
The Southern Virginia Higher Education Center
in partnership with Danville Community College

10. W. W. Ted Bennett Jr.
The Business of Art & Design
program to develop creative and
sustainable human capital for
Industry and Entrepreneurship in a
collaborative, multidisciplinary
learning environment.

11. Creativity as an Economic Engine
“The MFA is the new MBA.”
http://www.danpink.com

12. Assumptions
Routine labor and tasks will be increasingly automated and/or
outsourced
Multiple jobs will be the norm, not the exception, even across
careers
Creative capital and the ability to innovate will be increasingly
important to competitive advantage in business, industry, and the
service sectors
In an age where information is abundant and nearly instantaneous,
education must happen differently

13. Changing Landscape - Shift Happens
http://www.youtube.com/watch?v=jpEnFwiqdx8

14. A.A.S. Degree Programs in
Digital Art & Design
and
Product Development & Design

15. Business of Art & Design
The Design Process is our Learning Vehicle
• Design Brief • Development
• Analysis • Testing
• Research • Implementation
• Specification • Evaluation
• Problem Solving • Redesign
• Presentation

16. Innovation Age Skills
• Creativity
• Collaboration
• Critical Thinking
• Complex Problem
Solving Ability
• Entrepreneurship
• Innovation

17. Digital Art & Design Product Design & Development
Curriculum Curriculum
A.A.S. Design & Visual Communication Semester Four A.A.S. Product Design & Development
Specializations in: Specializations in:
Graphic Design Fine Woodworking
Animation & 3D Visualization Computer Aided Design
Multimedia Computer Aided Machining
Interactive Design Integrated CAD/CAM
Creative Technologies Creative Technologies
Certificates in: Certificates in:
Arts Entrepreneurship Integrated CAD/CAM
Arts Marketing
Semester ree
Artisan Entrepreneurship
Career Studies Certificate:
Arts Entrepreneurship
Semester Two
Foundation Sequence
Semester One
The Foundation Sequence of classes establishes a
common, basic skill set for Creative Professionals in the
21st Century including problem solving and analytical
ability, creative thinking strategies, digital literacy,
collaborative achievement and entrepreneurism.

18. The Coll borative Courses
• VCU’s DaVinci Center
• Multidisciplinary collaboration around a common business or
design challenge
• Undergraduate level coursework
• Resulting in actual product(s)

19. Digital Art & Design Product Design & Development
Curriculum Curriculum
A.A.S. Design & Visual Communication Semester Four A.A.S. Product Design & Development
Specializations in: Specializations in:
Graphic Design Fine Woodworking
Animation & 3D Visualization Computer Aided Design
Multimedia Computer Aided Machining
Interactive Design Integrated CAD/CAM
Creative Technologies Creative Technologies
Certificates in: Certificates in:
Arts Entrepreneurship Integrated CAD/CAM
Arts Marketing
Semester ree
Artisan Entrepreneurship
Career Studies Certificate:
Arts Entrepreneurship
Semester Two
Foundation Sequence
Semester One
The Foundation Sequence of classes establishes a
common, basic skill set for Creative Professionals in the
21st Century including problem solving and analytical
ability, creative thinking strategies, digital literacy,
collaborative achievement and entrepreneurism.

20. The Foundation Sequence
• Creative Strategies
• Introduction to Multimedia
• Fundamentals of Design Discipline
• Orientation to the Business of Art & Design
• This sequence will serve students well no matter the degree

21. The DA&D Curriculum
• 4 Semesters
• Foundation Sequence
• Basic Design for Print, Web & Video
• Intermediate Design for Print, Web & Video
• Advanced Design for Print, Web & Video
• Collaborative classes
• Senior Portfolio

22. The DA&D Curriculum
A Portable Professional
• Portfolio driven
• Real-world classwork
• Independently directed projects (Google rule)
• Class organized in part as a research group
• Collaboration and presentation are fundamental activities in all
classes

23. The DA&D Curriculum
Technologies
• Student Weblogs
• Course Wikis
• RSS and Web 2.0
• Multimedia software and hardware
• A Note About “Edutainment”
• Technology should facilitate learning, not overshadow it
• Participation as learners and teachers in a community
• Conspicuous competition and public performance

24. In the Classroom - Students Today
http://www.youtube.com/watch?v=dGCJ46vyR9o

25. Mike Wesch, Anthropology
Kansas State University
http://www.netvibes.com/wesch#Digital_Ethnography
http://www.nmc.org/connect/wesch

26. Our Future
The ATW Renovation

27. Our Future
Programs
Digital Art & Design Product Design & Development
Curriculum Curriculum
A.A.S. Design & Visual Communication A.A.S. Product Design & Development
Specializations in: Semester Four Specializations in:
Graphic Design Fine Woodworking
Animation & 3D Visualization Computer Aided Design
Multimedia Computer Aided Machining
Interactive Design Integrated CAD/CAM
Creative Technologies Creative Technologies
Certificates in: Semester ree Certificates in:
Arts Entrepreneurship Integrated CAD/CAM
Arts Marketing Artisan Entrepreneurship
Career Studies Certificate:
Arts Entrepreneurship
eater & Performing Arts Semester Two Interior Design
Foundation Sequence
Semester One
The Foundation Sequence of classes establishes a
common, basic skill set for Creative Professionals in the
21st Century including problem solving and analytical
ability, creative thinking strategies, digital literacy,
collaborative achievement and entrepreneurism.
Hospitality & Tourism Architecture
Management
“&mpersand Courses”
Interdisciplinary courses each semester
where students work in collaboration with peers
from other degree programs to address a
common business or design challenge.
Art & Design Curriculum
Culinary Arts Visual Arts Product Design & Development
Curriculum
Projected and Stretch Goals

28. Our Future
Enrollment
15, 19, 62...

29. Our Opportunities
So What the Heck is/are
Creative Technologies?!?!

30. Innovation - Theo Jansen
http://www.youtube.com/watch?v=a7Ny5BYc-Fs

31. Big Screens Project @ NYU
http://gizmodo.com/5110633/120-feet-of-video-art-final-exams-at-
nyus-big-screens-class

32. The Adding Machine, Bradley Univ. Chicago
http://addingmachine.bradley.edu/imagery/

33. The Niles Creative Group
http://www.nilescreative.com/news.php

34. Tim Hawkinson Kinetic Sculptor
http://www.pbs.org/art21/artists/hawkinson/clip1.html#

35. MIT Tangible Media Lab
http://web.media.mit.edu/~kimiko/iobrush/

36. MAKE Magazine - DIY University
http://blog.makezine.com/

37. So How Can Creative Technologies Be Used?
• Hand-building
• Trial and error
• Electronics
• Design
• Visual and Performing Arts
• Interactivity
• Expression
• Communication
• Performance
• Storytelling

38. Thank You
ben capozzi
bencapozzi@svhed.org
434.489.7533