Benjamin Beck of Local Stampede's Wordcamp Las Vegas 2013 presentation on how to optmize your Wordpress site to rank well in the search engines.

1. Wordpress SEO
That’s
Friendly
By: Benjamin Beck
BenjaminBeck.com/WCLV2013
@Ben_Beck

2. Hello
Benjamin Beck
Founder, Local Stampede
Contact@LocalStampede.com
@Ben_Beck
BenjaminBeck.com/WCLV2013
@Ben_Beck

3. Slides & Links
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Connect
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I’m Going To Talk Fast!
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4. Intro To SEO

5. What Does SEO Stand For?
Spam Everyone Online?
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6. What Does SEO Stand For?
Spam Everyone Online?
Search Engine Optimization
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7. BenjaminBeck.com/WCLV2013
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8. Paid
Ads
Free
(SEO)
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9. 20%
Clicks
80%
Clicks
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10. How Does
Rank Results?
Free
(SEO)
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11. Their Algorithm Is Always Changing
Over 200 Ranking Factors
Source: http://moz.com/blog/33-link-building-questions-answered
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12. The Dark Side of SEO
1.
2.
3.
4.
5.
6.
Keyword Stuffing
Comment Spamming
Link Exchanges
Creating Link Networks
Exact-Match-Domains
Hacked Websites
Non-Google Friendly Tactics
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13. Problem Is, It Doesn’t Work Long Term
Google Updates Penalize Spammy SEO
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14. Resources To Learn SEO
• Moz – SEO Beginners Guide
• Quick Sprout University
• Yoast Wordpress SEO
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15. Building A Google Friendly Site
SCRO
Offsite
Onsite
Built Right
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16. 11 Steps
To Build Your
Site Right

17. #1 Use Wordpress
A Fantastic piece of software, it
makes your site easily crawlable
by search engines, solves some
80 – 90% of SEO and is the first
big step anyone can take towards
creating a popular online
business.” - Matt Cutts, Google
DONE!
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18. #2 Don’t Block Search Engines
Settings / Reading
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19. #3 Pick www. OR non-www.
Set up as
www. OR non-www.
Settings / General
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20. #4 Set Permalink Settings
Best Practice: /Post Name OR /Category/Post Name
Settings / Permalinks
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21. #5 Control Indexing
Google Web Master Tools
Pages
per a
day
Data per
a day
Time per
a day
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22. Yoast Wordpress SEO
Setting Up Indexing On Your Site
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23. No Index Subpages & Archives
No Index:
Subpages
& archives
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24. No Index Media
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25. No Index Taxonomies
Keep
Categories
Indexed
No – Index
Tags
No – Index
Format
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26. No Index Archives
Keep
Authors
Indexed
No – Index
Date
Archives
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27. #6 Create A Site Map
Helps Search Engines Crawl Your Site
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28. #7 Install W3 Total Cache
Speed Up Your Site With Caching
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29. #8 Install WP Smush.it
Decrease Media Files
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30. #9 Clean House
Eliminate Excess Content
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31. #10 Speed Up Your Site
Google Speed Test
Pingdom
GTMetrix
P3 Plugin
Find & Fix What’s Slowing Your Site
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32. #11 Get A Responsive Theme
ResponsiveTest.net – Check Your Site
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33. 5 Steps
To Optimize
Onsite

34. #1 Pick The Right Keywords
Source: https://adwords.google.com/ko/KeywordPlanner/Home
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35. 19X More Search Volume
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36. #2 Use Those Keywords On The Page
Source: http://moz.com/
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37. Yoast Wordpress SEO
Optimizing Onsite Content
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38. Optimize Site Content With Yoast
Pick A
Keyword
Follow
Suggestions
Set A
Title &
Meta
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39. Advanced SEO Tips
Advanced
SEO Tips
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40. #3 Encourage Social Sharing
I use the Digg Digg plugin
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41. #4 Passive Internal Link Building
I Use Yet Another Related Post Plugin
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42. #5 Fix Broken Links
+
Redirection
Plugin
Redirect 404 & 302’s To Correct Page
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43. Offsite Link
Building

44. Lots of Ways to Build Offsite
• Content Creation
• Building A Community
• Speaking & Events
Each Could Be A Whole Other Presentation
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45. BenjaminBeck.com/WCLV2013
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46. 6 Ways To Harvest Links
Link Harvesting Book Coming Soon
Book.BenjaminBeck.com
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47. #1 Get Links From Copy Cats
Tynt.com links to site when copied
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48. #2 Reach Out To Relationships
•
•
•
•
•
Organizations
Affiliations
Vendors
Alumni
Testimonials
Friends Link To Friends
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49. Manage & Scale Outreach
GetBuzzStream.com
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50. #3 Get Interviewed By Reporters
HelpAReporter.com
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51. #4 Find Company Mentions
Whose Talking About You, But Not Linking?
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52. #5 Get Links From Your Images
ImageRaider.com – Tracks Your Images
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53. #6 Set Up Alerts For Everything!
•
•
•
•
•
Google Alerts – Search Alert
Talker Walker – Search Alert
Image Raider – Image Alert
Pin Alerts – Pinterest Alert
HARO – Expert Interview Alert
Automate Finding Link Opportunities
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54. 6 SCRO Tips

55. What’s SCRO?
S - SERP
C - Conversion
R - Rate
O - Optimization
S – Search
E – Engine
R – Results
P – Page
How To Stand Out On Search Result Pages
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56. #1 Meta Descriptions
Meta
Description
Bolded
Keywords
Use Keywords, Numbers, & CTA’s
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57. #2 Google Authorship
plus.google.com/authorship
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58. #3 Use Call To Actions
Tell Them What To Do
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59. #4 Use Schema
Ratings
Reviews
Price
Raven Schema Creator Plugin
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60. #5 Video Snippets
wistia.com/doc/video-seo
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61. #6 PPC Can Increase SEO
Source: http://www.seerinteractive.com/blog/part-one-adwords-paid-organic-report-results
SEO CTR rises from 6% to 38% with PPC Ads
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62. Thank You!
Benjamin Beck
Founder, LocalStampede
Contact@LocalStampede
@Ben_Beck
BenjaminBeck.com/WCLV2013
@Ben_Beck