This document provides tips for making a WordPress site more social and shareable across various networks. It recommends pushing content from the site to social networks like Twitter and Facebook, and pulling content from social networks into the site. It also suggests encouraging sharing by adding sharing buttons, engaging visitors through polls and comments, earning followers by linking social media profiles, and using WordPress plugins carefully. The overall goal is to attract more readers, have them share content, gain additional followers, and better understand customers.

1. Making your WordPress site more
Shareable, Sociable, and Likeable
web
email
twitter

2. The Plan
• Talk
– Pushing Content to Social Networks
– Pulling Content in from Social Networks
– Encouraging Sharing
– Engaging Visitors
– Earning Fans
– A few Words of Caution
• Genius Bar / Hands On / Q&A

3. What’s the Goal?

6. Hub and Spoke

7. Hub and Spoke
Push Your Content
Attract Readers to Site
Visitors have Richer Experience
Readers Share Content
Gain Additional Followers/Fans
Better Understanding of Customers

8. to your Networks

9. Pushing your Content to your Networks
• Short Urls ( bit.ly, t.co, wp.me )
• Manually
– TweetDeck
– HootSuite
– CoTweet
– Etc.
• Semi-Automatically
– Simple Facebook Connect / Simple Twitter Connect
– WP to Twitter ( or Twitter Tools / WordTwit )
– Leenk.me

10. to your Site

11. Pull Social Media to your Site
• Pull in content streams
– Facebook Activity Feed / Fan Box
– Twitter (via JetPack)
• Embedly
– 350+ social media platforms
– Automatically embeds by pasting the standard URL
• Blackbird Pie
• Storify

12. Encourage
Sharing

13. Encourage Sharing
• AddThis (Integrated Analytics)
• ShareThis
• JetPack (WordPress.com)
• TweetMeme
• Sociable (1.2M Downloads)
• Sexy Bookmarks (1.4M Downloads)
• Or Roll Your Own Network Specific Buttons
(FB Like, +1, etc.)

14. What Fits Your Site?

15. Engage
Your Visitors

16. Engage Your Visitors
• Welcome Messages for New Users (WWSGD)
• Ratings and Ranking (GD Star)
• Polls (PollDaddy)
• Single Sign-on for Comments (Janrain, SFT, STC)
• Twitter Mentions as Comments
• Advanced Commenting (Disqus)

17. Earning Followers

18. Build Your Network
• Links to Social Media Profiles
– Dedicated page (or contact us)
– Sidebar widget
• 100’s of free social media icons online
• Author Bios
– Include social media contact info
– Include bio below every post

19. Everything in Moderation

23. Avoid
Lemons

24. Good WordPress Plugins
• Look at the right column of the plugin page
• Recently and frequently updated
• High number of downloads
• High average rating
• Recent support requests
• Overall documentation
• Full-time developers (sometimes)

25. Photo Credits
• Cat - http://www.flickr.com/photos/malkoff/135927433/
• Goal - http://www.flickr.com/photos/corscri/1320198723/
• Megaphone - http://www.flickr.com/photos/tranchis/3708549622/
• Wheel- http://www.flickr.com/photos/hitzi/4418320808/
• WaPo - Blame it on the Voices
• Buffet - http://www.flickr.com/photos/jeremybrooks/3450585089/
• Sharing - http://www.flickr.com/photos/ben_grey/4582294721/
• Push - http://www.flickr.com/photos/thristian/4199776764/
• Pull - http://www.flickr.com/photos/the_justified_sinner/6189366691/
• Lemon - http://www.flickr.com/photos/charles_chan/953927351/
• Followers - http://www.flickr.com/photos/dcysurfer/2944307294/

26. web
email
twitter