Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side and why the web is plagued by low-quality aggregators or clunky news sites. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. Coders and writers are not interchangeable, that great talent can be an order of magnitude more effective than mediocre talent. Though discussions of case studies and mistakes, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand. Successful projects form partnerships with advice and consultation from the earliest stages, rather than as an afterthought.
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
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Content and Coding are not Commodities
1. Content && Coding != Commodities
@ SXSW March 11, 2012
Monday, March 12, 2012
2. Ben Balter (@benbalter)âą Hacks/Hacker & White House
Jennifer 8. Lee (@jenny8lee) âą Hacks/Hackers
Raju Narisetti (@rajunarisetti) âą The Wall Street Journal
Andrei Scheinkman (@ascheink)âą The Huffington Post
Monday, March 12, 2012
4. â Problem â
Coders see content as
âstuffâ and code as âart.â
Whereas creators see code as
âstuffâ and content as âart.â Â
Monday, March 12, 2012
22. As leaders of the Hacks/Hackers
group, I figured you might be able
to help me track down a developer
with a bit of time to do a fun
journalism projectâŠ
Monday, March 12, 2012
23. As leaders of the Hacks/Hackers
group, I figured you might be able
to help me track down a developer
with a bit of time to do a fun
journalism project⊠this month.
Monday, March 12, 2012
25. As leaders of the Hacks/Hackers
group, I figured you might be able
to help me track down a developer
with a bit of time to do a fun
journalism projectâŠ
Monday, March 12, 2012
26. A front end developer is needed for an interesting video
project by Sii Media, a new video journalism startup
founded by Saul Hansell,. The task is to make a working
As leaders of the Hacks/Hackers
demo of an innovative interactive video newscast format.
group, I figured you might be able
Skills required are HTML, Javascript (including
modifying an existing HTML5 video player), and creating
to help me track down a developer
a very simple Web front end to our back-end CMS using
API calls. The overall work is probably one person-week
with a bit of time to do a fun
of time or so for a good developer, and this needs to be
journalism projectâŠ
completed before the end of February.
Anyone interested should contact saul@sii.tv..Thanks.
Monday, March 12, 2012
30. We need new vocabulary
for these roles.
Monday, March 12, 2012
31. Understand the
creative mind of a coder.
Monday, March 12, 2012
32. Speak in a language that
motivates writers and creators.
Monday, March 12, 2012
33. We hate the termâCMS.â
Monday, March 12, 2012
34. Content is not
something to be âmanaged.â
Monday, March 12, 2012
35. âIt reduces the heart and soul
of journalism â stories, photos, graphics,
the news â into generic âcontent,â
something akin to the unidentifiable
filling in a Twinkie. Ick.â
â Washington Post Ombudsman
Monday, March 12, 2012
36. Scale can come from
quality and not just quantity.
Monday, March 12, 2012
37. Where you sit matters
(geographically and organizationally)
Monday, March 12, 2012